Right now, Ninja is the biggest streamer on Twitch, so by the hour he's easily out-earning
his peers.
In fact, he's out-earning most high-end jobs.
Ninja makes a lot of money, and that income amasses from numerous sources, making him
one of the highest-paid names in the Twitch game.
"People can make millions of dollars a year just from playing Fortnite."
"That's why I invited one of the most popular players to come here and teach me, please
welcome Ninja."
No doubt about it: Tyler "Ninja" Blevins is the ultimate Twitch success story.
"Tyler Ninja Blevins.
Do I call you Ninja, do I call you Tyler?
What is, what is your, what do I call you?"
"Ninja's usually easier."
Once the Fortnight phenomenon hit, Ninja rode that wave straight to the top, and he's yet
to come down.
Polygon reported that within 30 days, Ninja gained 2.3 million subscribers and nearly
a billion views on his YouTube channel, all because of his mad skills when it comes to
playing Epic Games' blockbuster title.
"BOOOM!
YAAAA!
YAAAA!
"That was so dirty… let's gooooo"
So how do those numbers break down, money-wise?
Ninja has nearly 12 million Twitch followers, but those come for free.
It's the subscribers that make the real money on Twitch, and Ninja claims to have well over
one-hundred thousand subscribers.
If that's true, and we have every reason to believe it is true, Ninja is a millionaire
off of Twitch alone.
That doesn't include all the other revenue streams he has at his fingertips… but we'll
get to those in a minute.
"That's not clickbaiting at all, dude.
It's literally serving, like, dude, I'm sorry man."
Twitch subscriptions aren't all the same.
Different tiers allow viewers to decide how much money they want to pay streamers, and
opting into Twitch Prime gives viewers a free sub each month.
Ninja has reluctantly admitted that he makes an average of three dollars and fifty cents
per subscriber.
In March of 2018, he said he'd reached a total of one-hundred and forty thousand Twitch subscribers,
but later that month, Ninja hit a serious landmark, topping two-hundred thousand Twitch
subscribers.
"Whoooo, we did it, baby!
Two-hundred Kaaayyyyyy…
I can't believe those words are even coming out of my mouth, man."
When you do the math, if he averages 200,000 Twitch subscribers, Ninja's monthly income
from that source alone would be roughly seven-hundred thousand dollars.
You gotta admit: Making over eight million dollars a year is none too shabby for a professional
video-game player.
No wonder he puts in those crazy hours.
"Um, how many hours a day do you play this game?"
"Uh, about 10 to 12 hours a day."
"Mmhmm in a single sitting?"
"No, no."
It's safe to say Ninja is a bonafide YouTube sensation.
He hosts the best moments from his Twitch streams over on his YouTube channel, which
are edited down into riveting compilation videos that rake in millions of views.
He currently has over 20 million subscribers, but it's the views on YouTube that really
count.
YouTubers make their money through ad revenue, earning between one and three dollars per
every thousand views, and that's a conservative estimate.
According to Social Blade, Ninja pulls in an average of ninety million views per month
on his YouTube channel.
That puts his monthly YouTube revenue at roughly one-hundred and eighty thousand dollars.
Combined with the money he makes on Twitch, that's definitely a salary worth shouting
about.
"Aaahhh!"
As he told CNBC in March 2018:
"A lot of the income is definitely coming from the Amazon and Twitch Prime subscribers.
We also just hit five million subscribers on YouTube as well."
Ninja gets hundreds if not thousands of donations each day, and some of them are for truly mind-boggling
amounts of money.
"An anonymous one-hundred thousand dollar donation!"
Every few months, some subscriber with a highly disposable income will throw a few thousand
dollars Ninja's way, just because they can.
"I just can't even.
I literally can't even."
Sometimes Ninja gets these donations while streaming for charity.
Other times, the cash goes directly into his pocket.
And rest assured, all of the smaller donations and cheers seriously add up.
"I will wanna do is caress you, ya know what I'm-"
Although his donation records are kept private, the average viewer is able to see his weekly
top cheerers, who throw Twitch Bits.
Ninja's top cheerers are tossing around approximately six-hundred dollars worth of Bits, which each
cost a little over one cent.
On average, the week's Top Ten cheerers add up to approximately fourteen-hundred dollars
worth of Bits.
Standard donations are much more frequent, and the Top Ten donations on Ninja's Twitch
channel can reach nearly six-thousand dollars.
A conservative estimate places Ninja's earnings from donations at about ten-thousand dollars
a month.
And when you add in all those donations that aren't in the top spots, Ninja could easily
be making up to forty-thousand dollars in donations each month.
Twitch is where Ninja really rakes in the big bucks, especially considering all of the
ads that are running.
He's reportedly averaging about eight-hundred thousand viewers each day, and a lot of those
viewers are big, big fans.
"Avid Affinity said, will you ever acknowledge my memes?
Avid, I will never acknowledge your memes."
At the end of the day, Ninja's channel is racking up approximately twenty-five million
views each month, and he streams about six ads every hour, on average.
Those ads are typically technology- or game-related commercials from companies like T Mobile,
and these businesses pay more than the average advertiser: Something between one or two dollars
per thousand views.
With millions of viewers checking out Ninja's channel every month, it's safe to say he's
making thousands of dollars in ad revenue every day.
Oh, so this is what jealousy feels like.
"How much money have I made so far?"
"About $5,000."
Ninja was relatively late to the merchandizing game.
In fact, it wasn't until late 2018 that his official store launched, just in time for
early holiday shopping.
Don't worry: the store includes a whole collection dedicated to his now-legendary "Pon Pon" dance.
"Ooh, that's gonna be a 'yikes' from me!"
However, these well-designed looks don't come cheap.
The hoodies are priced at fifty-five dollars apiece, and the T-shirts are each twenty-eight
bucks, which might be a touch outrageous, but so is Ninja.
"I am the firestarter!
I am the beginning and the end of Fortnite, I am the media!"
At the end of the day, there's no way to know exactly how much he's making from his merch…
but with his thousands of dedicated subscribers and millions of followers, it's safe to say
they're being purchased by the truckload.
"You have a couple signature things, one if your signature headband."
"Yes."
"I almost kind of like yours more than mine"
"... a little bit, a little bit… pull..
There it is, boom!"
A quick glance at Ninja's Twitch channel confirms that he has loads of sponsorships.
He won't reveal the exact number, but after a one-hundred dollar donor asked Ninja to
give him a YouTube channel shoutout on stream, we now have a vague idea of just how much
these sponsorships are paying Ninja.
Ninja essentially told the donor that asking for a shoutout for a mere $100 was preposterous.
"If I were to promote anything whatsoever, it would be, like, a minimum of ten grand.
Like, minimum."
In fact, Ninja revealed that he usually gets about twenty or thirty grand for just one
hour of gameplay.
"I don't know who you are, I don't know if your content is good, I don't know anything
about you, man."
Because Ninja's so insanely popular, brands that typically aren't associated with gaming
are extremely eager to work with Ninja too.
In July 2018, he made waves by announcing his endorsement with UberEats.
"Guys, we have a Uber Eats-"
"Here's the note"
"- and Ninja partnership going on.
Here's the note, I'm like, haaaaa..."
He also partnered with Red Bull and has been consistently ranked a top athlete in terms
of his reach and social media influence, something that sponsors, brands, and potential advertisers
take very seriously when considering where they're going to spend their money.
"How's your battery life?"
"I'm good.
You good?"
"I'm good."
"Good."
"Good.
How's your actual life?"
"Heh, heh."
"Heh heh."
Ninja's success can be attributed to many things: his talent and personality definitely
lend themselves to his meteoric achievements.
But it also helps to have support at home, especially considering Ninja's brutal stream
schedule and the sea of emails he presumably receives from advertisers, sponsors, and potential
partners.
That's where the talents of his wife comes into play.
Jessica Blevins takes on the dual role of wife and manager to the biggest streamer on
Twitch, and that's no small feat.
She comes well qualified too, being an occasional streamer under the name JGhosty and boasting
a degree in Interpersonal Communications and Public Relations.
It was Jessica who first started getting Ninja's name out there by pitching him to companies
in search of sponsorships.
Of course, these days, the sponsors contact her.
"Ninja plus Red Bull equals opportunity."
It's a huge job, and Ninja simply doesn't have the time to do it himself.
Jessica works overtime in order to take all the emails, calls, and negotiations… all
while Ninja streams in the next room.
Those work days constitute an absolutely ridiculous amount of money pouring in, but Jessica and
Ninja are managing every cent wisely… and they're choosing their sponsorships wisely.
For evidence of that, just check out Ninja's Samsung commercial.
"You ready?"
"Honey!
… You ready?"
How would you spend hundreds of thousands of dollars a month?
It's easy for Ninja to cover rent, groceries, and basic daily expenses.
And when it comes to the huge amounts of cash he's raking in, Ninja isn't wasting a dime.
He told CNBC, he's being extremely smart with his money:
"Um so definitely investing and saving it as much as possible.
I don't plan on doing anything crazy with it."
He uses some of those earnings to sponsor shelter animals, paying for surgeries and
other expenses so these creatures can find permanent homes.
Ninja told Forbes he feels obligated to use his influence for good.
He plans on future fundraisers and is proud of the work he's done so far, raising money
for suicide awareness and handing out huge checks to breast cancer survivors.
In July 2018, he told ESPN:
"I'm just trying to do, you know, everything in my power to make sure that I'm just, staying
level-headed, focused, and just being a good role model to a lot of the kids out there."
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