Thứ Tư, 12 tháng 12, 2018

News on Youtube Dec 12 2018

Hi. I'm continuing my investigation into the best ways to recycle in our home.

We've looked at plastic, but today we're going to look at glass.

Now in this bag there are the three colours of glass: clear, brown and green.

These colours need to be kept separate for the glass to be closed-loop recycled - that's when glass

gets turned back into other glass products - jar to jar, bottle to bottle, etc.

If they're not kept separate then they have to be downcycled into low-grade products such as

road base - or even worse, get turned into landfill.

If the colours are kept separate though, they're worth 20 times more to manufacturers.

Downcycled glass is worth $8-12 per tonne whereas closed-loop recycled glass is worth $170-240

per tonne.

Landfill is worth nothing, in fact it costs councils roughly $35-65 per tonne to dump

- a cost that is passed on to you the consumer in your council rates.

So what happens when I put my glass items into my recycling bin?

Well it's definitely the most convenient, but is it the most effective solution?

The glass gets mixed in with everything else and then has to be separated, which is a lengthy and costly process.

As a result 80% of the glass in your recycling bin gets sent straight to landfill.

7% is downcycled and only 13% is closed-loop recycled.

If I make the effort to travel to a bottle deposit machine my options are still limited.

It will only accept small bottles, which is fine if you're a beer drinker – but that nice bottle of vino I was hoping to recycle gets rejected.

Once collected the glass get mixed just like in your bin and still has to be separated.

I get a few dollars for my efforts, but only 50% of the glass here is closed-loop recycled.

20% is downcycled,

and the other 30% is still ending up as landfill.

Now I think we can all agree that these two options aren't great.

Luckily here at ReCircle Recycling they have designed and patented an appliance that helps solve

this problem.

The sensors in the machine save you from human error - it won't allow you to mix the glass colours.

It washes, grinds and separately stores each colour glass.

The materials are then collected from your home by the company and delivered to manufacturers,

where 100% of the glass can be closed-loop recycled.

So join us and check out the ReCircle crowdfunding page.

Help us build an appliance that transforms the way we reuse our materials and recycle in

our homes.

For more infomation >> Glass: How much is your recycling worth? - Duration: 2:46.

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Jimmy Butler Injury: How Much Time Will Sixers Star Miss? | Heavy.com - Duration: 3:20.

Jimmy Butler Injury: How Much Time Will Sixers Star Miss? | Heavy.com

The Philadelphia 76ers have been trending in the right direction since they have acquired star forward, Jimmy Butler.

All was well just a week ago, but now it looks like there's going to be some setbacks.

No, Butler has not already grown upset in the locker room with the team as many may speculate.

Since Joel Embiid's frustrated comments hit the internet, everybody jumped to conclusions about a Butler-Embiid feud.

Turns out, everything is fine.

Despite Butler and Embiid's relationship still being intact, Butler has some other issues he has to deal with now off the court.

On Monday night, the Sixers hosted the Detroit Pistons for the second consecutive game.

Although Philly came out on top once again, they took a loss in another department as Butler left the game with a suspected groin injury.

Before everything went down, Butler turned in a performance with four rebounds, and two assists in 10 minutes.

His night ended early, and now he is expected to miss some time moving forward.

How Serious Is Butler's Injury?.

Jimmy Butler underwent an MRI on Tuesday morning, and the Sixers were relieved to find out that Butler is not dealing with any structural damage.

Despite Butler being okay though, he is most likely going to miss their game against the Brooklyn Nets on Wednesday, as he already missed Sixers practice on Tuesday.

So, the bad news is that Butler will have to miss a game or two.

The good news is that Butler's injury does not seem severe, and right now he is listed as day-to-day.

Hopefully, the Sixers medical staff can take care of Butler's issue without any significant setbacks.

After all, their medical team hasn't really had any ringing endorsements in the past.

With Butler expected to miss some more time, it will be interesting to see how the Sixers do without him once again.

For more infomation >> Jimmy Butler Injury: How Much Time Will Sixers Star Miss? | Heavy.com - Duration: 3:20.

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How much SEO can you buy with $5? | by Tim Queen - Duration: 3:58.

What is actually SEO and can you actually get SEO for $5?

I talked to a couple of business owners, they bought some SEO services and they

were all promoting ridiculous offers. They said like yeah, we can get you 10000, 50000

backlinks ant it's only $5. And if you buy like $5 more, they make you twice the

amount of backlinks. A backlink is basically when a website is

linking to your content. A good backlink would be something let's say you are a

bakery, and the New York Times was writing a review about the best bakeries

in London, and they would mention your bakery inside their article and would put

a link to your bakery or to one of your favorite cakes that is listed on the

website onto their article. This would be highly relevant because the article

is relevant, it's covering bakeries and it's covering the bakeries in your area or is

covering a specific product. So this backlink from a high authority website such

as the New York Time can really help to boost your website. It says that the New York Times

has trust in your website and you are probably really relevant and a really good

quality because they don't put many backlinks out in the first place. This

would be really good. So what some people can't make up in quality, like this, they

often try to make up in numbers and low quality. So the stuff that you see on

Fiverr is basically the work of criminals and the way that

works is that they have their little spiders and they crawl web sites and

they're scanning for vulnerabilities they're looking for like forums,

a lot of times software isn't getting updated, so like an old version of a forum

software, or like a wordpress blog site might be easily hackable. What they then try

is, they use their scan bots. The scan basically every website on the

internet and try to find those little loopholes.

Then they infect the website and once they have control over it they will then

place little backlinks into comment threads or they create hidden websites

with hidden pages that you can't see and they put

a text link into this article linking to someone

else. And this is what's being sold. We're basically paying hackers who are

hacking other people's websites to then insert spam links into your website. And

the worst part is, that those spamlinks are completely out of context. Nobody is

going to write an article about the best bakeries in London they just put

together like a page and just put the link inside, so it'll later show up as a

backlink. The thing is those kind of backlinks really hurt your website. Google

knows about those kind of sites and they will actually punish your website if

you're getting low quality backlinks from such shady sources. It will

actually do the complete opposite effect, you will see a dramatic drop in traffic

if you have those kind of spammy backlinks you will fund criminals and

hackers who are like running botnets to hack, criminal activities to infect other

people's website. Infect them with trojans and install backdoors to put their

spam links inside. Never do this kind of service where you pay like $5 for

backlinks. A real backlink is expensive. You have to get into public relations,

you have to create high quality content, do guest blogging, collaborate with other

people, so you can put out some content out there, that's really relevant about

your business, and then you'll get in the backlinks. This takes time and effort

and networking and relationship building and you will never be able to get this

for $5. So never try any of these funky backlinks, it's gonna only hurt your

business and it's not gonna get you anywhere. So don't do it!

For more infomation >> How much SEO can you buy with $5? | by Tim Queen - Duration: 3:58.

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Verify: How much of the border wall is built? - Duration: 2:10.

For more infomation >> Verify: How much of the border wall is built? - Duration: 2:10.

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Lyft IPO: How Does the Ride Hailing Co Compare vs Uber? - Duration: 26:56.

Dylan Lewis: Welcome to Industry Focus, the podcast that dives into a different sector

of the stock market every day. It's Friday, December 7th, and we're talking IPO and IDC.

I'm your host, Dylan Lewis. I'm joined on Skype by senior tech specialist, Evan Niu.

Evan, what's going on? Evan Niu: Not much. We have a holiday party

going on this weekend. Going to have some friends over. That should be fun.

Lewis: I, too, am having a holiday party this weekend! Look at that! I think it's just early

enough in December that it's not too close to all the real craziness of the holidays,

so everyone's like, "We'll do the friend stuff this weekend."

Niu: It's that time of the year. Lewis: It's that time of the year.

What's on the agenda for you guys? What are you going to be doing?

Niu: Nothing too much, just hanging out. Open-house, people can come

by as they want whenever they're free. Pretty chill. Lewis: Got it. I'm doing something similar.

We're going to do a little movie kind of thing early on in the day, get in the spirit,

then decorate the tree that I have gotten with my roommates. Our non-denominational holiday tree,

because we are a mixed household. I'm excited for that. I'm excited to have some eggnog.

I'm also excited, Evan, because we're getting

the first inklings of a Lyft IPO thanks to some news that came out earlier this week.

Niu: That's right. It's funny, Lyft publicly announced that they made a confidential filing

[laughs] with the SEC. They've now filed their S-1 registration statement with the

SEC on a confidential basis. It's really the first step towards an IPO, which is probably

going to come in early 2019 at this point. Lewis: Yeah. This is notable for a couple

different reasons. This is a company that has been private for quite some time.

It's one of those unicorns that people have been watching for a while. They're also beating

their competitor Uber to the public markets with this timeline, if it holds. We're seeing

the confidential filing being used. Again, this is something investors have seen more

and more of. Let's unpack some of that. It seemed pretty

clear that Uber would be going public at some point in 2019. They also have some incentives

to go public based on some of the deals that they've structured with SoftBank.

Niu: Right. Lyft at this point being likely to go public first is meaningful,

because not only are they upstaging Uber, but there's quite a bit of investor demand to get into

this ride hailing space, and it's really just Uber and Lyft as the main ride hailing companies

if you exclude, before we talked about Waymo and Alphabet. As far as pure-plays go,

it's really Uber and Lyft. And I think there's quite a bit of pent up investor demand and

interest in this space. Whoever can get out there first might be able to capitalize on

some of that pent-up demand being let loose, and investors for the first time having a

chance to get into this space. Lewis: And as the smaller player, too.

Lyft is that clear #2 in ride hailing. They're about a fifth of the size of Uber.

For them to go public, enjoy all the name recognition that comes with that, all of the PR,

all the press, that might help with some adoption here in the U.S. and Canada, where they compete

with Uber, and really help them close the gap. They have a long ways to go to make that happen,

but I have to imagine going public will help a bit.

Niu: Absolutely, in terms of brand awareness, you're absolutely right. Uber is much more

prominent in more markets around the world. As you mentioned, they're a lot bigger.

Lyft is really just in the U.S. and Canada. They don't have a lot of brand recognition outside

of North America. So, this will probably raise that awareness a little bit.

Lewis: Unfortunately, we are kind of grasping at straws for what Lyft's financials look like.

Details are a bit scarce right now. You mentioned this confidential filing.

A lot of people probably don't understand what that means and why companies are allowed to

do this. So, just as a little primer, and something that you can stow away,

because you're going to see this more and more -- confidential filings are a relatively new thing.

It was something that was opened up as part of the Obama-era JOBS Act. Ideally, it was supposed

to be used for small companies, ones that have less than $1 billion in revenue, to confidentially

file a draft registration with the SEC months and months before going public. The idea there is,

they wouldn't be opening up their books to public scrutiny before deciding to go public

and making that step. Once they did that, all the paperwork would become available

15 days before the company would begin its IPO roadshow.

Like I said, this started with small companies as part of the JOBS Act. Mid-2017, the SEC decided,

"We're going to eliminate that cap on $1 billion in revenue." And you're seeing

all these larger companies doing that now. Niu: Right. I think Lyft certainly qualifies in there.

They're above $1 billion in annual revenue. They're taking full advantage of that.

Lewis: Yeah. And when you're in a space where

you have such a clear competitor in Uber, it totally makes sense that you don't want

to have to show them your books and your key business metrics.

Niu: Right. For private companies, keeping the books kind of under wraps is pretty important,

particularly when you talk about this type of competitive space.

Lewis: Big picture, the confidential filing is not a shady thing. This is something that

was passed, like I said, during the Obama administration as a pro-business thing,

making it a little bit easier, a little bit less intimidating, for small companies to wade

into the pool of going public, and starting to have those conversations with the SEC.

Now, I mean, is it great for investor transparency? Not necessarily. I think ultimately, the companies

that do wind up going public will wind up providing all the necessary paperwork, and

people are going to be getting it well ahead of when the companies start their roadshow

and start approaching investors anyways. It's a timing thing more than anything else. You'd

like to have the information, of course, but it isn't anything to be too concerned with.

Niu: Right. The timing of this is important, too. When they first passed the JOBS Act,

it was 2012. With that $1 billion limit, the goal was to basically get these startups to

consider going public more. Startups are an important part of the economy, they have

a lot of jobs. But, I think what they didn't foresee was the age of the unicorns sprouting

that we've seen in recent years, where you have all these companies that are becoming

quite large but staying private. I think that's the context of why they've changed this limit

to allow these larger companies to take advantage of the confidential process, like you mentioned.

Lewis: Yeah. And looking at the slate of potential 2019 and 2020 IPOs, we're just going to see

more and more of this. There's Uber, Lyft, Palantir, Airbnb. There are a ton of really big,

highly coveted private companies out there now that are probably considering an

IPO at some point soon. Investors, you're going to see this confidential filing come

up again. That's what it means. In talking about this in prepping for the show,

I threw out there on Twitter that we were going to be talking about the Lyft IPO

and was curious if anyone had any questions. We have one from listener Austin. He asks,

"Not sure anyone saw the Lyft IPO happening before Uber. Which company is the better company?"

Evan, we might think that they're kind of synonymous because a lot of people use them interchangeably.

But these are two totally different companies.

Niu: Right. Not only in terms of size, but there are also some pretty big strategic differences,

particularly with how they're approaching autonomous driving over the past year.

Uber has had such a tumultuous experience with trying to develop self-driving cars.

They had this whole trade secret thing where they reportedly hired a Google engineer and he

stole a bunch of stuff, and they had one lady die from one of their autonomous cars.

So, they really pulled back quite a bit on their investments in self-driving vehicles.

Whereas Lyft is trying to expand more into it and keeps pushing more and more. That's going

to be a pretty core differentiator long-term -- I mean, super-long-term, because we're

nowhere near close to actually having self-driving cars.

Lewis: It's a key element to the long-term thesis for both of these companies. We don't

have a ton to go on here, in terms of company financials, to do an apples-to-apples comparison.

If you want some of the highlights, though, you can look and see, Uber is international,

they're in over 60 countries. Lyft is focused in the U.S. and Canada. Uber has some other businesses.

They also do Uber Eats and they have a freight business. Lyft is pretty much

focused on ride hailing and some of the micro mobility stuff that John Rosevear and Nick Sciple

were actually talking on yesterday's show. If you want a little primer on that space,

definitely check that out. Uber also has some brand baggage associated with it.

They've moved away from the Travis Kalanick era, where there were a lot of problems

with the corporate culture there, some of the things you mentioned with the corporate

espionage with Google. Lyft doesn't have that. Lyft is like this nice soft and fuzzy brand.

Niu: Right. I mean, I'm not a big user of

ride hailing services in general because I live in the suburbs, but I will say that in general,

my wife and I absolutely refuse to use Uber whatsoever, even when we're travelling

and when we need to use ride hailing locally, specifically because of that brand baggage

that you mentioned. Their internal culture and ethics under Kalanick were just so horrendous,

in terms of just the cutthroat things they would do with competitors, their internal

culture with women, the misogyny, there's a whole long list of things that's not worth

covering right now since it's so long. But, I personally will not use Uber. I'll use Lyft,

and we'll use Lyft whenever we need to. But, speaking of brand baggage, we just don't use it.

Lewis: There are, though, plenty of people

that are happy to use Uber. There are a lot of people that look at the price and say,

"What's the better price? What's the better fare?" Some context around what we do know

for the books of these two companies: Uber did $2.7 billion in revenue in Q2 of 2018,

which is up 51% year over year. They're posting adjusted EBITDA losses of around $400 million

on that revenue. Lyft, in the first half of 2018, did somewhere in the neighborhood of

$900 million in revenue, up 120% year over year, and posted a net loss of $370 million on that.

Neither of these businesses are profitable. Both are growing very quickly. Those growth

rates and the revenue bases really speak to the size of these two companies. It's kind

of a Coke and Pepsi dynamic. Niu: Right. That's one thing that jumps out

to me, is how much money these companies lose for operating a fairly capital-light business.

They're just operating a platform. I've always looked at ride hailing in its current state,

it's kind of like it's subsidized by venture capitalists, because they offer these

rides for so cheap that are below cost, which is why they had to raise so much money.

Uber has raised $25 billion over 21 rounds. Lyft has raised like $5 billion. These companies just

devour so much capital. And it's kind of hard to justify why. Of course, if you're

investing in autonomous cars and stuff, that makes sense. But even the core operations

... we'll get more detail whenever they actually start showing us the books, but my sense is,

they're still losing a lot of money up front. Lewis: Yeah. I think Austin will get his more

responsible and direct answer from us down the road when we can really look at both of

these companies. What I will say, though, is that the future is so dependent on autonomous

vehicles for both of them. The idea that they can dramatically bring their cost structure down

by having a fleet of autonomous vehicles and not having to pay drivers makes the numbers

look a lot better for this kind of business. You think, okay, there might be a relatively

easy path to that. But, no. This is an incredibly competitive space. Just as a case in point

for that, Alphabet's driverless car company Waymo announced Waymo One this week.

This is a commercial ride hailing service. They're piloting it in the Phoenix metro area.

And rides are going to be carried out with a safety driver, but this is another step towards self-driving

cars taking hold. And Alphabet is not a company that needs to win self-driving cars to have

their future work out. They have way more money than Uber or Lyft possibly can,

and they're beating both of them to market in autonomy.

Niu: Right. Longer-term, it's just so uncertain who's going to actually get to full autonomy first,

like level five autonomy because it's such a tough challenge to tackle from a technical standpoint.

Some companies use LIDAR. Most companies use LIDAR, but some are trying without LIDAR.

It's not clear yet what approach is actually going to get people there first.

Then, on top of that, then you have to turn around, look at how you're going to actually

create a business model out of it.  Lewis: Yeah. And then, GM is in there with

Cruise; Ford has its own mobility play. It's a crowded space. You have a lot of players

with a lot of different incentives. Like you say, whoever cracks autonomy first is going

to be the one who drives the way this industry goes. It's a hard business either way.

You'll get more details from us as we get the company financials. But, if you do nothing else,

if you're not an Alphabet shareholder, that's a pretty easy way to access this market.

And, you have the backing of a rock-solid monopoly to throw off cash while they invest in this

kind of stuff. As an Alphabet shareholder, I'm happy to say, if this winds up becoming

something that contributes to an already-strong ad business, awesome, because they're the

leader in this space right now. Niu: Right. We're just going to have to wait and see.

I'm personally not interested in either Lyft or Uber because of everything

we just mentioned. But it'll be interesting to look through the numbers when they finally

give us some. Lewis: Yeah, I cannot wait.

Unfortunately, we're going to have to wait until 2019. Evan, not to be outdone on the news front,

we have some fresh data from market research firm IDC on wearables and VR. I really love

checking these out. I think it's a great at-a-glance for what's going on in the consumer tech space.

This firm does such a good job giving people the 5,000-foot view.

Niu: These are really exciting markets in general. Getting this data on these estimates

and how it's going is a really useful tool for investors to see, when they're looking

at their investments in companies that are playing in and participating in these markets.

Wearables is a particularly fun one since wearable tech is a nascent category that's

still on the up and up. What we saw in the third quarter was that

basic trackers returned to growth. You know, the Fitbit kind of fitness trackers.

That was thanks largely to new product launches in emerging markets. Basic trackers are still

pretty popular in emerging markets because they're more affordable. The U.S. market was

actually flat in the third quarter because that market is already transitioning from

first-time purchases towards your placements and upgrades -- actually, in my opinion,

sooner than I would have expected. Lewis: One of my favorite things in looking

at these reports, though, is who's moving where in terms of market share? We can see

the competitive landscape. That's always fun. What did you see there?

Niu: This quarter, we saw Xiaomi reclaim #1. Apple had been #1 for the past two quarters

thanks to its Apple Watch, but Xiaomi's Mi Band 3, which is a basic tracker, has been

selling really well, so they were able to actually take #1 in the third quarter.

If you look at smartwatches specifically, and you exclude basic trackers, Apple is still #1.

In terms of the Apple Watch, they launched the Series 4 at the very end of the quarter.

So, they only had about 10 days left to the quarter when Apple Watch 4 launched.

They also discounted Apple Watch 3. Actually, that lower price point has also been helping drive

demand and drive unit volumes. Series 3, expectedly, was the majority of units. But, according to

IDC's estimates, the Series 4 was actually almost 20% of unit volumes in just 10 days.

That shows how strong the demand for Series 4 was at launch.

Lewis: That's pretty incredible. We can't talk about the wearables space without also

talking about Fitbit. We've given Apple Watch its time. What's going on with Fitbit in this report?

Niu: Fitbit has become the #2 player primarily

with its Versa smartwatch, which is much more approachable, it's a little bit cheaper.

That's what we've seen play out over the past couple of quarters. You and I have covered their

earnings a couple of times. We've seen this coming. The good news for Fitbit is,

the IDC expects them to keep that #2 status in the smartwatch market, mostly because, as we mentioned

in previous shows, Android Wear OS is not competitive. No one's really buying those devices.

The market still wants some alternative to the Apple Watch, and Fitbit has stepped

up to provide it. Lewis: Yeah. It's probably good for consumers

to have a couple different options out there. It's nice to have some competition,

nice to have a little bit of a push on the feature side so they keep innovating.

Niu: The big thing that IDC points out is that healthcare is really becoming a core

part of this market. Apple and Fitbit are both really pushing towards these digital

health platforms in their own different ways. Now, who gets there first, and who can really

build the most robust platform is an open question. It remains to be seen. But, certainly,

Apple has a lot more money to invest in building it. That's going to be a big thing to watch

going forward, is the underlying platform of these devices.

Lewis: Thinking about this market, though, you have the low-end and the high-end.

It sounds like any hardware profits are going to be made on the smartwatch side.

Market share gains are going to be happening with the cheaper end of the market. How do those

factor into the health solutions that these folks are looking for? Is it that, if we want

to track who's going to have the better health platform, we should be looking at the high-end

smartwatch sales? Niu: The basic trackers are just so limited

in the amount of data they can collect. The value that people are putting into the actual

platform will also determine what kind of device they're interested in. If you look

longer-term, smartwatch prices have been coming down quite a bit. Apple does this thing,

and they've been using the same strategy for the iPhone for many years, where they extend the

overall lifecycle of a product by selling the same product over years and years,

but they just lower the price over time. As those prices keep coming down, the difference between

going out and buying a basic tracker or buying a smartwatch,

even if it's a previous generation smartwatch,

will keep getting smaller and smaller. And as that gap shrinks, more and

more people will be willing to make the move up-market into a smartwatch that is more capable,

can do a lot more things, can collect more health data, and give you more value out of

those health platforms. Lewis: Yeah, it doesn't feel like as much

of an upfront investment, right? Niu: Exactly. Especially if the difference is small.

If the difference between a basic tracker and a smartwatch is $20 or $50,

which one would you pick? Lewis: Right. I think upfront investment

might be the perfect way to segue into the VR and AR discussion. This is a market where

I think a lot of people have been very excited for a very long time. It's a sexy idea,

the idea of virtual reality. The reality of virtual reality is, a lot of the rigs are expensive,

and a lot of the computing needs to power this stuff are also fairly expensive.

What does adoption look like there? What did you glean from the report?

Niu: People like thinking about VR because it's so sci-fi. [laughs] The VR market has

been declining for about four consecutive quarters. It finally returned to growth in

the third quarter, according to IDC's numbers, with 8% growth. There were 1.9 million units

sold worldwide. Kind of like we're seeing in the wearables market, the falling prices

and the discounts are really helping to spur unit volumes in both consumer and enterprise

markets because it makes it cheaper for people to give it a try.

Lewis: In the wearables market, we have the very limited functionality bands, and then

we have the smartwatches. In VR, we have screenless viewers, tethered headsets, standalone headsets.

What's going on within those spaces? Niu: Screenless viewers, which are those accessories

where you strap a phone to your face, which is kind of not a great experience, those volumes

are getting crushed. Those volumes are down 60%, almost. I don't think that's too surprising

because those products have never been that compelling to begin with. It's just a really

cheap way for users to explore a really rudimentary VR experience. There's also not a lot of potential

for innovation because it's just accessory, whereas the phone itself is the primary device

to delivering the VR. Companies aren't working too hard on this category, so it's not too

surprising to see the volumes dropping here. Lewis: I've always thought of it as the gateway

to VR. Maybe it's the first way that some people experience any VR interaction.

You have the Google Cardboard-type product, where you pop it in, it costs like $10 or something

like that. I remember being at trade shows, and people literally gave them away as a way

to build brand buzz and things like that. But you're like, "Oh, this is neat," and then

it collects dust on your desk for a year. So, I can see why that category might be getting crushed.

What about some of the more involved stuff?

Niu: The tethered headsets, which are the ones where you have the headset, but you still

have to plug into a high-powered PC, that market is still pretty solid. Sold over

a million units for the second time ever. Sony is the clear leader with the PSVR. They sold

almost 500,000 units. They have a pretty big advantage here because they've sold over 80 million

PS4 gaming consoles to date. That's a pretty large installed base of people that

already have the big hardware that you need. Then, the PSVR is a small accessory that you

buy on top of that Whereas, compared to PC-based virtual reality, like Facebook's Oculus Rift,

the Rift itself is kind of expensive, but also, you need to buy a gaming PC that's $800 or more.

That's a pretty expensive setup. There's clearly a market for it of enthusiasts

that are really big into it. Most of the applications are still gaming. That market is still doing pretty solid.

Lewis: That's kind of funny, because Oculus

is the Kleenex of VR. I think if you were to ask someone to name a VR rig, that would

be the one that they'd throw out there. Niu: They're #2. They sold about 300,000 units

in the quarter. They're second behind Sony. #3 is HTC. Three main players here.

Lewis: Something that I was surprised by looking at this report is how AR hasn't taken the

way that I was hoping it might. I look at VR and I say, it's immersive, it's wholly immersive.

AR is a hybrid there. And yet, it is still a very small portion of the market

of this combined AR-VR space. Niu: Right. AR is still only about 3% of the market.

Kind of like the early VR stuff we were talking about with the accessories,

AR primarily is being delivered through phones these days. You have Apple and Google really

pushing AR technology on their own platforms to allow developers to create these experiences

that are all through your phone. You use your phone as a viewfinder. As far as pure AR headsets go,

there aren't a lot of players. It's really Lenovo and Microsoft. Lenovo sells this one

headset that's very limited, there's just one Star Wars game. Microsoft has its HoloLens,

which there's been a lot of buzz around, but it's still only available to developers,

and it costs $3,000. Longer-term, Facebook and Apple are reportedly

working on these dedicated AR headsets. As we've talked about before, Tim Cook has talked

about the potential for augmented reality extensively. He really thinks it's a game-changing technology.

We know that Apple's investing heavily in it, we just don't know when they're

going to do something. Lewis: Your point about AR, and that headset

costing $3,000, that's been the struggle with this category in general. It's expensive,

and people don't necessarily want to lay out that kind of money for something that

the content isn't there yet for. The entertainment experience isn't quite there yet. Think about

how many things you drop several thousand dollars on to just purely enjoy. Maybe a TV

every couple years. I've long held the idea that the real, most visible adoption of AR

is going to happen with phones. And it hasn't really happened in a way that's all that functional

or all that helpful yet. Most of the AR experiences that people have on phones are emojis or filters on Snap.

They aren't these really helpful at-a-glances, or layers onto whatever you're

looking at that can help you make sense of something.

Niu: Right. Of course, you have to mention Google Glass from years ago, which was just

so ahead of its time. Yeah, I definitely agree that the really killer use cases aren't there yet.

But that being said, I think it's really exciting if you look at some of the stuff

that these developers are making. I saw one the other day, there was a photo-realistic shoe --

some product demo-type thing. But it looked photorealistic. It was kind of crazy

how good it looked. There's a lot of these glimpses that we're seeing of what developers

are working on that do have a lot of promise and potential for the future. But, I definitely

agree that it's not quite there yet, to the point where it would warrant someone buying

a dedicated AR headset for everyday use. It's just not there yet.

Lewis: To recap all of this, it sounds like Sony is continuing to do what it needs to do

to further VR in the gaming space. For some of the other big tech names, expect AR

and maybe some idea of VR to play into hardware that people maybe already have, or to future

product lines. But a company like Apple, this isn't playing into the strategy in a very

visible way right now. Niu: Right. But they're laying the groundwork

for it eventually. They're doing the right thing with getting the content and getting

people used to the idea first, which paves the way for eventual adoption of a dedicated

headset later on.  Lewis: Do you think that we will see something

AR or VR-related from Apple before we see Uber and Lyft go public, Evan?

Niu: [laughs] No. I think it'll probably be three to five years or so. Definitely not

2019, would not expect that. Lewis: I guess we'll just have to keep waiting.

That's just the way things go. Evan, thanksfor hopping on today's show.

Niu: Thanks for having me! Lewis: Listeners, that does it for this episode

of Industry Focus. If you want to catch more of our stuff, subscribe on iTunes or get us

wherever you get your podcasts. You can also catch videos from the show over at YouTube.

As always, people on the program may own companies discussed on the show, and The Motley Fool

may have formal recommendations for or against stocks mentioned, so don't buy or sell anything

based solely on what you hear. Thanks to Austin Morgan for all his work behind the glass today.

For Evan Niu, I'm Dylan Lewis, thanks for listening and Fool on!

For more infomation >> Lyft IPO: How Does the Ride Hailing Co Compare vs Uber? - Duration: 26:56.

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'How much?' Arsenal legend fuels Ousmane Dembele transfer fires - Duration: 3:03.

 It is no secret that Pierre-Emerick Aubameyang and Ousmane Dembele are good friends

 The pair played together at Borussia Dortmund, before both went their separate ways - Aubameyang to Arsenal and Dembele to Barcelona

 And it is their friendship that has fuelled much of the fire of the speculation around an Arsenal move for the Barcelona forward

 The two were pictured together in the summer, along with a number of other Gunners players, at a time when there were big rumours that Arsenal were weighing up a last-gasp €100million move for the Frenchman

 And Dembele's reported disciplinary problems, as well as his struggle to bed in at Barcelona have only encourage further transfer talk

 However, even though disciplinary problems have continued, Dembele has got on with things of late

 He scored in the 4-0 win over Barca's local rivals Espanyol at the weekend and then netted a stunning solo goal in the 1-1 Champions League draw with Arsenal's fierce rivals Tottenham on Tuesday night

 It was not enough to knock Spurs out, much to the chagrin of the Arsenal fans, but it was a glimpse of the talent that he possesses

 He stole the ball from youngster Kyle Walker-Peters before charging half the length of the pitch, shrugging of a back-tracking Walker-Peters, sidestepping a desperate lunge from Harry Winks and coolly slotting past Hugo Lloris in the Spurs

 It was magnificent and it got Gunners fans incredibly excited.  They were not the only ones

 Arsenal striker Aubameyang sent his mate a message on Twitter straight afterwards saying, in French: "Wouaaaahhhhh no my little you're strong it's amazing

"  And Arsenal legend ramped up the transfer speculation with a response to that tweet

 Wright simply replied with a gif that said: "How much?"  Aubameyang then responded to Wright with a strong of laughing emojis

Keep up to date with the latest news, features and exclusives from football.london via the free football

london app for iPhone and Android . Available to download from the App Store and Google Play

For more infomation >> 'How much?' Arsenal legend fuels Ousmane Dembele transfer fires - Duration: 3:03.

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How much power does Google have? - Duration: 1:50.

For more infomation >> How much power does Google have? - Duration: 1:50.

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How To Increase Search Impression Share - Duration: 7:12.

Hi my name's Esteban Martinez from Addicted 2 PPC.

And today I want to talk about How you can increase your search impression share on your

paid ads account.

First we need to understand what impression share is?

Search impression share is the percentage of impressions that your ads receive, compared

to the total number of impressions that your ads are eligible to get.

So why is this metric important?

Impression share, is the perfect tool to identify missed opportunities within your account.

While most of the metrics Google provides us in the interface help us to gauge how our

campaigns are currently performing, impression share tells us how much more we could get

out of the account.

I always stress that there isn't a good or bad impression share metric, and therefore

shouldn't be evaluated in the same way as Quality Score, with the higher the metric,

the better the account.

Instead, it's all about identifying opportunities.

A lower impression share isn't necessarily a bad thing; it simply means that a campaign

has a lot of opportunity remaining within it.

For that reason, impression share is a metric to pay close attention to once a campaign

is well optimized and returning a profitable cost-per-conversion.

You shouldn't worry about impression share when your campaign is in its starting out.

Wait until you've optimized the account, and then use impression share to scale your

performance.

This data can be viewed within your Google Ads account and it can be broken down at the

campaign, ad group and keyword level.

It is one of the most over looked, yet informative metrics and can be broken into three categories.

Search impression share, which is the percentage of impression generated from the search network.

Search impression share lost to ad rank, means that the keyword is entering the auction with

an ad rank that isn't high enough to win you an impression.

Search impression share lost to budget, this is more self-explanatory.

In this case, your keywords are eligible for additional impressions that you currently

aren't getting because your budget is too small.

It's important to note, that Google doesn't always show adverts for keywords which it

doesn't believe have commercial intend FOR EXAMPLE what is the weather in Sydney.

As you can see, there are no ads shown at the top or bottom of the search results page.

Also the total number of impressions available will depend on the number of people searching

for a particular keyword, so if there are only 100 searches a day, then there is only

a maximum of 100 impressions which you will be able to compete for within the auction.

To view this information within your Google account, you will need to include the following

metrics which can be found under the columns tab, then modify columns, competitive metrics.

Then select: Search impression share

Search lost IS (rank) Search lost IS (budget)

Click apply and then you will be able to review your accounts performance.

Impression Share, is abbreviated as I.S. under these columns.

If you have ever seen one of your campaigns with the status limited by budget, then you

should look at what the impression share is under 'Search lost IS (budget)'.

The Google chart above, can also be adjusted to show you these metrics across your selected

date range.

Simply click on the metrics under the blue or red line and switch over to search impression

share.

Remember, that even if your advert wins an impression, it may be shown at the bottom

of the search engine results page.

In order to analysis this further, we can segment the data by Top vs Other.

Impression share is also important because it can give you a great indication on why

a keyword may not be performing.

Based on the data breakdowns mentioned, you can use it to identify if your keywords aren't

performing due to bidding or budget related issues, which are two important factors to

keep in mind when assessing performance.

One of the best ways to increase your impression share is by increasing what I call the triangle

of relevance between your keywords, ad copy and landing page.

The closer these are aligned, the greater your quality score and ad rank, ultimately

this will lead to an increased impression share.

Google has recently launched a new bidding strategy called target impression share, that

allows you to target your impression share.

This can be adjusted under the tools, shared library and bid strategies, or can be accessed

by the campaign settings tab.

In the campaign settings, under bidding you can select from the drop down impression share.

Then here you will have 3 options on where your advert will appear;

Anywhere on the results page – which could be at the top or bottom of the search engine

results page.

Top of results page – this would be at the top of the page, above the organic listings

and Absolute top of results page – placing your

advert in position one.

You will need to set the percentage impression share to target, followed by the maximum CPC

bid limit.

Once you have filled this out, click save and you'll be good to go.

I hope this has helped you understand how you can increase your search impression share.

If you have any questions, please leave them in the comments section below and I'll get

back to you as soon as I can.

And remember to leave a like if you enjoyed the video, and be sure to subscribe to check

out more PPC tips.

Bye for now.

For more infomation >> How To Increase Search Impression Share - Duration: 7:12.

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How To Find Alignment As Your Executive's Strategic Partner - Duration: 7:03.

- Hey guys, I'm Annie of wholeassistant.com,

and today I'll be talking to you all about

how to align yourself as your executive

strategic business partner.

So what do I mean when I say strategic business partner?

I mean that as an assistant

and as my executive strategic business partner,

I am always always, always,

looking towards the future for my executive.

I'm always thinking strategically

about how I can take his career to the next level.

And I've got six tips to help you become

your executive strategic business partner.

So let's dive in.

Step number one is to see yourself

as your executive strategic business partner.

This is really a mindset shift.

Instead of being a reactionary assistant,

we should always be looking to the future

and always be looking to,

how to improve our executives lives,

what holes do we see that we can fill

and how can we problem solve effectively

to really up level our game and our boss's game as well.

The second tip is to foster your boss's trust,

and we do this by being trustworthy

and we do this by having integrity,

above all integrity.

And so what do I mean by this?

Like what would this look like?

So say you have a good friend at the office

and she's looking for a job,

and your boss asks you about this person,

but your friend told you this in confidence,

you wouldn't share that with your boss,

you would give like an overarching view,

I'm not sure she's happy or whatever,

but that's it.

Because you have integrity

and because someone told you that in trust.

So that's what I mean by displaying that to your boss

is that we actually have to hold those lines

with our boss too in order for him to be able to trust us

with his personal things as well.

So that's what I mean when I say we must have integrity

and also like if it's not your business technically,

like say you have access to your boss's finances

and it's none of your business in reality,

then it's nobody else's either.

And so for me, my family doesn't even get to know

my boss's income,

or my friends either

because it's none of their business,

'cause it's none of my business.

So those are a couple of examples

of what I mean by being trustworthy

and having integrity.

The third tip I have for you guys

is to adopt your boss's priorities.

Our work as assistants frequently feels like a juggling act

but if we can hone in on the things

that are really important to our boss,

this will do a couple of things.

First of all it will shelter you from other's criticisms

of how you spend your time

and other's priorities and agendas

because if your boss is the head honcho and you're like,

"Hey I'm sorry, I've gotta take care of him first,

I'll get to that later on this afternoon,"

or give them a timeline for when you'll get back to them,

that's one thing.

If you actually have alignment and you're communicating

why you're doing what you're doing with your coworkers,

that's important.

Then the second reason is that it shows you understand

your boss's priorities,

and which in the longterm can really really boost

your connection with your boss

and establish trust there again.

Then if you are unsure where to start,

so you're a new assistant

and you aren't sure what your boss's priorities are,

or you're new and you're working

with your current executive,

you can always ask and then after you work

with him for a while,

you'll develop a sixth sense.

You'll know what's gonna be priority for him.

So you won't have to ask as much or at all even.

So my fourth tip is to pay attetntion

to the recurring themes.

Once a month or once a quarter

really get a good birds eye view, take a step back.

Are there recurring themes in your executive's life?

Are there recurring issues neither of you

can seem to get a handle on?

What about collective strengths

that are going under utilized?

Then come to your boss with these things,

come to him with your solutions

and watch and see what happens.

I know with me and my executive,

we pitch and catch a lot.

I'll come to him with things that I'm noticing

or things that I'm seeing

and we'll just have this great pitch and catch session.

And I know, I'm pretty sure for him he feels like

that's really good that I'm drawing alignment

with his priorities,

that I'm really being proactive and problem solving for him.

So that's another way in which you can find

that strategic alignment.

Then present solutions.

Anybody can come to anybody with a problem,

but a strategic partner presents solutions.

Then once you guys have come up with a game plan,

take action.

We have to be action takers too right?

So we have to actually execute

and really practice that and really really really followup

immediately and execute as quickly as you can

just to prove to your boss that like, hey I'm in this,

I get you,

I know this is important to you

so I've got it taken care of.

And be sure to communicate with your executive

and with your coworkers constantly

about like what's on your plate

and what you're working on for your executive.

So let me just review real fast,

we need to see ourselves as our executive strategic partner,

and having integrity.

We need to adopt our bosses priorities.

We need to pay attetntion to recurring themes

and we need to present solutions

and then we need to take action on those solutions

that were presented or decided upon.

So I know for me,

once I've gained my executive's trust,

now that I've gained my executive trust,

I'm asked to do all kinds of cool things for him.

I'm asked to proxy for him in meetings,

I'm asked to screen key players in his life

and in his work life,

and I attend networking events on his behalf.

So I'd much rather like be my executive's strategic partner

than just be his assistant in a reactionary kind of role

and a reactionary kind of way.

Sure there are reactionary things that are gonna come up,

but I really like thinking longterm

about what his endgame is

and really helping him get there.

So I hope you like this video,

if you do, please share it with your friends

and I will see you guys next week.

I'll be here on Facebook,

on the page next week at 7:00 a.m.,

and I will talk with you guys soon.

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