Anyone who knows me knows that I have many mantras. Just a few of them are:
Objects emotion will tend to stay in motion (which I also know is Newton's
first law, but it also refers to MY law of momentum); Designing your product for
monetization first and people second will probably leave you with neither;
And finally...
You can never be too rich or have too much content.
"Money! I have money! I have LOTS of money!" Overboard
Now, I know also that there are people who will totally disagree with me and I get it.
I think there's an important caveat to this mantra that gets lost in my pithy quote.
So today, I'm gonna talk about why lots of content is important and qualify
it with a very important little caveat.
"If you ask me it's absolutely crackers." Downton Abbey
My name is Tara and this is ...Truly Social.
Okay, okay...I should first of all say that I'm not all about endless pursuit of
amassing the most wealth ever, however the original quote, "You can never be too rich
or too thin," attributed to the famously ambitious woman, Wallis Simpson, has
always made me smile in it's brazenness. So, when trying to make a point to a
client a few years back, I found myself using it as justification for upping
their content game.
"If you want something bad you have to fight for it. Step up your game, Scott." Scott Pilgrim
Now lots of people are afraid that they are being too noisy online.
That posting too often will turn people off, when the opposite is actually true.
According to a study by BuzzSumo last year, the more content you produce
the faster you will grow. As they quoted a report from The Atlantic:
Well-known b2b content marketing success, Hubspot, also found that volume leads to growth.
They reported that:
In fact, in pretty much every study of the data that
I could find the higher the volume the better the growth, engagement, and overall
awareness. The posts where people said "less is more"
were all based on personal opinion and anecdotes rather than actual outcomes.
"There's two ways to do anything. The right way and the wrong way. If you want
to be right do things the right way, because if you do things the wrong way
that's the foolish way, and only fools do things the foolish way." Jiminy Cricket
Not to mention that youtubers like Matt Pat, Derral Eves, h3h3, and Sarah Deitschy have
all talked about how YouTube's algorithm favors longer, more frequent content.
Like DAILY posting.
The more you post videos on YouTube, the faster you will grow. And the people that
are daily vlogging are also making long videos - over 10 minutes, sometimes 15 or
20 minutes - and they grow the fastest. It has also been my OWN
experience with clients that more content produced, the more organically
the client's platforms grow. There is another factor that people miss in this.
The platforms themselves do a lot of filtering and curating of streams.
Facebook limits what people see in their news feeds. Only 1-2% of a
brand's audience will see any given post organically. Last year Instagram also
deployed an algorithm that filters and curates people's feeds to show select
posts, and on Twitter they've deployed the "just in case you missed it" filter
which really only shows the popular posts from people and brands you engage
with regularly. But that's in addition to the fact that most of your followers
will miss your post anyway because ninety nine point nine nine nine nine
nine nine nine nine nine nine nine percent of the people online don't sit
and watch their feed for every tweet.
""I'm waiting!!!" The Princess Bride
And because tweets are in real time, very few
of your audience will actually see them go by. So between algorithms and lack of
attention, the chance that your followers will see everything you post is next to nil.
I'd estimate that if you have a hundred followers and you post a hundred
times in a week only half of your followers will even see one or two of
those posts. Now, of course that's my non-scientific guess, but I'm happy to
run an experiment to prove it.
"In this lifetime, you don't have to prove nothing to nobody except yourself." Rudy
And now for the caveat to all of this.
The caveat is that quality matters WAY more than quantity. Of course, if you have a 2%
chance of getting in front of someone who follows you, you'd better be darn
sure that what you say is something that interests them. If they ignore you after
all of that effort, you really missed the boat.
Now I know that creating quality and quantity is no easy task,
So if you're gonna do only one of the two, yeah, I'd say go for quality.
But if you can do both (and many of you actually can and should),
then go for both. Posting quality content erratically or infrequently may
lead to the dismally sad outcome where you pour your heart and soul into great
content that never gets read.
"You didn't see anything." Madagascar
Post awesome and post often and it will pay and it will pay off in dividends.
Speaking of awesome and often I do my best to post quality
content frequently so if you want to see 2% of it, follow me. If you are watching
this on YouTube, subscribe and click the bell. If you are watching this on
LinkedIn, please give me a follow. And if you're watching this on Facebook, like my
page. So much choice, right?
My name is Tara and this has been ...Truly Social.
For more infomation >> Survey pinpoints how much more teachers who leave Oklahoma make - Duration: 1:33. 
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