News on Youtube Oct 5 2017

- If your business involves speaking at conferences,

meetings, or workshops, then I'm guessing you have

a message that you want to spread to a wide audience.

Your dream is to find a huge room filled with

your ideal clients so you'll convert a lot

of audience members into clients or customers.

What if I told you there was an immensely large stage

where the audience is filled with customers

searching for your product or service

and getting your message on the stage is something

that you could start doing today.

So you want to know more? (upbeat rock music)

So, where is this stage?

Well, I'm on it right now and you're in the audience.

This stage is the second largest search engine

in the world.

It's where people go to find answers to their questions.

It's where Tony Robbins and Marie Forleo

connect with audiences larger than any room

that they'd ever speak to and they do it every single day

even while they sleep.

This stage has 30 million audience members everyday.

It's YouTube.

If you're watching this video I'm guessing you have

a business reason to reach clients or customers

by speaking.

You probably have a service or product

that audience members could buy.

You're on stage delivering value to your audience,

but real success means that some of those audience

members buy one of your offers.

Now, there are other reasons that you might find

yourself speaking to an audience.

I've been to many conferences where speaking

is purely about sharing knowledge.

This is usually folks from government or education

or non-profit sectors or you're speaking to your peers,

but if you're a for-profit business speaking

is probably part of your marketing or sales process.

So, we've established that you speak on stage

and that you have something to sell to your audience.

What I found is that folks in this situation are

also often authors.

They write a book as part of their marketing funnel.

They are sharing their knowledge to position themselves

as a subject matter expert.

Then potential clients who need that expertise hire them

over their competition who isn't as well known

for solving that particular problem.

YouTube is a stage that most people are carrying

around in their pockets and they look to that stage

to find subject matter experts to solve their problems.

YouTube is the perfect platform to put you in front of

your potential clients when they need you most.

So, let's talk about how this works.

Jane is a career coach.

She does one-on-one coaching to help clients

find their next career.

She has an online class teaching how to ace that interview

and she wrote a book called Finding a Job You Love.

Jane speaks at chamber events and job fairs

and is often a presenter at workshops where people pay

to spend a day learning job hunting skills.

After each talk a few audience members buy her book,

enroll in her course, or sign up for one-on-one coaching

and some people add their names to her email list.

So, Jane starts recording short YouTube videos

for job seekers.

She takes the great nuggets from her talk

and packages them into the best format for YouTube.

One is how to dress for a job interview.

This two to three minute video gives great value

to the viewer and lets the viewer get to know

Jane a little bit.

At the end of the video the viewer may want to buy her book,

enroll in her online course, or sign up for one-on-one

consulting or maybe join her email list.

The people watching a video titled, How to Dress for a

Job Interview, are clearly the target audience

for her products and services,

and when she posts the video it will continue working

24 hours a day, seven days a week.

Now, I don't want to mislead you into thinking

that this is a, if you build it they will come, system.

Many people will watch the video

and decide that they don't really like Jane's accent

or her mannerisms.

Some will watch 10 more videos from other people

about how to dress.

Others will only be looking for information

on how to dress and feel like they've already mastered

the rest of the job-hunting process.

Some won't be ready to buy,

but they may watch more of Jane's videos

or join her mailing list, but there's one thing

that we do know.

Anyone watching a video titled, How to Dress

For an Interview, is a warm lead for Jane

and that's better than speaking to a chamber event

where a couple of audience members may be

looking for a job.

So, how do you get started on YouTube?

You're in the right place.

I help folks like you grow your business with YouTube.

You've got choices.

You can watch more of my videos, subscribe to my email list,

by a course, or sign up for a free discovery session,

or maybe you're thinking, Brighton just has too much energy.

I need to find someone who's a little more low key

to help me grow my business with YouTube.

No problem!

There's probably some folks listed over here.

For more infomation >> How Public Speakers use YouTube to become a Subject Matter Experts | Brighton West - Duration: 4:12.

-------------------------------------------

Las Vegas Shooting Highlights Public Value Of Triage Training - Duration: 2:06.

For more infomation >> Las Vegas Shooting Highlights Public Value Of Triage Training - Duration: 2:06.

-------------------------------------------

Endangered Species: Seahorse - Public Service Announcement - Duration: 2:08.

Today, many species of living organisms are becoming endangered, meaning that

they're on the verge of going extinct. One endangered species that we should pay

attention to is seahorses. Seahorses are creatures that live in coral reefs,

mangroves, seagrass beds, and estuaries in the ocean. They are a type of fish with a

horse-like head and a monkey-like tail but with no teeth, stomach, or fins. Seahorses are

located in tropical and temperate coastal waters throughout the world such

as in Australia, the Philippines, South Africa, and Asian countries like China

and Indonesia. Past and current threats to the seahorse population are overfishing

and trawling, trade, habitat loss, and current fishing practices. Trawling,

which is fishing with a trawl net, has been used to capture millions of

seahorses from the wild every year, and this is destroying the seahorses' natural

habitat. Marine pollution, coastal development, coral reef destruction, and

deforestation, as well as trawling, are all contributing to the habitat loss of

sea horses. The Chinese Medicine Trade and Curio Trade show ways that humans are using

the sea horses they have captured from the wild. In China, people have been

capturing tens and hundreds of millions of sea horses to make traditional

Chinese medicine and herbs. Seahorses have also been taken from the wild and dried in

the sun to sell as souvenirs, crafts, and jewelry for money. Seahorses have been

accidentally caught through shrimp trawling, and others have been placed in aquariums.

Efforts being made to save these seahorses include groups like Project Seahorse,

the IUCN global authority on seahorses, and Save Our Seahorses,

an organization that is trying to protect and preserve seahorses. Project

Seahorse has tried to create trade protections as well as increasing their knowledge on seahorses

through new research and studying. The Save Our Seahorses organization

has tried to campaign for changes in fishing laws and practices, use captive

breeding, introduce marine reserves, and encourage

eco-tourism within these reserves. But we can also make efforts to help save seahorses

ourselves. We can try building awareness among the

public, and refuse to buy seahorse souvenirs, the seahorses in aquariums

that were caught from the wild, and seahorse medicines. We can also support

marine reserves, reduce ocean pollution, stop the trawling method of fishing, and

promote forest conservation and reforestation in coastal areas.

For more infomation >> Endangered Species: Seahorse - Public Service Announcement - Duration: 2:08.

-------------------------------------------

City leaders respond to repairs needed at Providence Public Safety Complex - Duration: 2:02.

For more infomation >> City leaders respond to repairs needed at Providence Public Safety Complex - Duration: 2:02.

-------------------------------------------

Erkan Özden om public service - Duration: 0:25.

For more infomation >> Erkan Özden om public service - Duration: 0:25.

-------------------------------------------

Public Transport Data Collection: Enabling Integrated, Data-Driven Solutions - Duration: 1:18.

The great opportunity that emerging markets offers us

is that these emerging cities are rapidly urbanising and one

of the solutions that you can use to manage that growth

of cities and make it sustainable over the future is to manage their public transport.

At the core of what we are doing is providing cities with an open, integrated mobility platform.

It's a foundation for the bringing together of other services,

and other services exist in both the form of existing

technologies in service providers, whether they're tracking systems

or APTMS systems or signaling systems, but also in the sense of integrating in hardware.

We work entirely atop the Microsoft Azure cloud,

but within that stack, we also have a mix of technologies that

are both from Microsoft as well as from the open source community.

At the heart of what we are building lie the principles of

openness, the principles of collaboration.

That is the way we work internally within the company,

it's also the way we operate and work with partners.

For more infomation >> Public Transport Data Collection: Enabling Integrated, Data-Driven Solutions - Duration: 1:18.

-------------------------------------------

City of Santa Maria to further study public art plan - Duration: 0:28.

For more infomation >> City of Santa Maria to further study public art plan - Duration: 0:28.

-------------------------------------------

Jan on the European Public Prosecutor's Office, plenary 4 October 2017 - Duration: 2:51.

Our next speaker on behalf of the Greens: Jan Philipp Albrecht.

Thank you president,

commissioner, ladies and gentlemen, colleagues. Today we are living through a

historic moment. About eight years ago the Lisbon Treaty came into effect.

Creating a European Public Prosecutor now is what we're debating and that's

historic and I think we shouldn't fail to value it.

But the Council isn't here and I'm not sure the member states are

really happy with this step and that they'll breathe life into it. I hope that

changes, I hope that the 20 Member States which have embarked on setting up the EPPO

will convince the remaining Member States to become part of the instrument.

This is important to the citizens of the EU and to the EU budget. Every year we

are losing several hundred million Euro in these areas of crime, when these

crimes are directed against the EU budget. Some estimates go well beyond

that. For example the special committee on organized crime and money-laundering

looked at it and said it might be more than that - several billions. And that's

why it's important we use this instrument, that we breathe life into it,

that the member states are part of it and that they take this as a model for

ordered cooperation in police and justice matters in the criminal domain.

And I think that's what we need to do, if we want effective prosecution of crime

promoted in the EU. There's not much point in having new investigative

measures or new databases if the personnel and infrastructure isn't in

place for normal cooperation between the police and justice authorities in the EU.

This is a job that we can only do together and that's why the European

Public Prosecutor is a big step forward, an important step forward. We Greens

therefore are a hundred percent behind this proposal. We're in favor of setting up

the EPPO and we'll vote accordingly. And we believe that the most recent

proposals, that the powers should be expanded to encompass terrorism in the

future, absolutely need debate. That's a proper proposal and on the European

Parliament's side we should keep plugging away and ensure that there are high

procedural standards in place in the future too. Thank you.

For more infomation >> Jan on the European Public Prosecutor's Office, plenary 4 October 2017 - Duration: 2:51.

-------------------------------------------

Un service public efficace - Duration: 1:32.

For more infomation >> Un service public efficace - Duration: 1:32.

-------------------------------------------

Public invited to weigh in as commissioners review police chief finalists - Duration: 3:06.

For more infomation >> Public invited to weigh in as commissioners review police chief finalists - Duration: 3:06.

-------------------------------------------

Public Transport Data Collection: Improving Understanding of How Cities Move - Duration: 1:09.

The urban problem we are trying to solve

is about making public transport

a means of first resort, rather than last resort,

in emerging cities as they exist today

We are building this solution to be fit for purpose,

fit for the context of the emerging market.

For the environment where 80% of public transport is informal,

you have to find a way to enable the reality

of the infrastructure that you already have

but also set yourself up as a city

to be able to be not just resilient to change

but agile to be able to adopt change as you go forward

We put together a team of data collectors,

these are people who are from the city that we're mapping

and are very comfortable with going into new areas

or riding routes that they're not familiar with.

The information that we have on informally run public transport

can help key decision makers in cities and government

decide how to allocate their resources

to building public transport infrastructure in the most effective way.