Hi everybody this is Cody Bateman Welcome to our relationship marketing weekly show
I'm really really excited to share some fun things with you today you know we've we've
had some great shows over the last eight nine ten weeks incredible guests incredible people
on here sharing with us you know just hit bits of how they've been successful in their
business and how they've used the relationship marketing as a way for them to separate themselves
from their competitors to be the best that they can be in their respective professions
and I'll tell you I've learned a lot like I've taken copious notes I've got a gut folder
full of notes fact I got notes right here what we're going to do today is I want to
talk to you all about I'm going to do five take away there's five key takeaways from
past relationship and weekly show hosts and you know the copy writers that promote all
this stuff they turn that into a headline that says five secrets of success in the new
tangible world a business and that really does fit what we're talking about a get let
me say that headline again five secrets of success in the new tangible world a business
that says a lot because we are in a new world of business we're in a huge digital world
of business but it's kind of referring back to a tangible world where we've got to do
more than just digital communication to reach out to our client base and our customer base
so I'm going to go ahead and get started with this and jump right in and again welcome to
the show got people that are posting in here from all over the world today so I just want
to welcome everybody you know I've got people here from Australia from New Zealand from
United States of course from Canada from Mexico we have people from all over the place that
are tuning in today so my jump right in I want to talk to you about the five key takeaways
or five secrets of six. SAS coming from our past shows here's what I want to do I need
to get a yellow pad of paper in notice and listen this isn't going to be any crazy like
I don't have power points this is not a formal show this is a simple brass tacks get down
in the trenches kind of stuff this is just an informal communication and discussion with
me it's also going to do rather than focus on Kinesis grab a yellow pad of paper saying
Take some notes I'm just going to say this these are notes that I've taken by reviewing
some of these past shows there's five key takeaway so I don't like to do is just have
a pad of paper available and let's jump in let's go to number one number one is called
the three legged stool the three legged stool This is. The first secret of success in the
new tangible world of business it's called the three legged stool This actually came
from an entree producer he's the manager of Red Rock collision at of Arizona and so this
was really powerful when he shared this with us he has a philosophy in his business called
the three legged stool three legged stool represents this leg number one is great service
number two is communication the number threes appreciation so what he's saying is that any
business that you're in to keep my He's in a collision business so you go in and you
get your car fixed with him what he's saying is the first and foremost he has to deliver
deliver impeccable service great great service and number two any say in all three of these
things are equally important number two is you've got to communicate Kate how many of
you go in to repair shops or different place service oriented companies and the biggest
problem is it's if there's just not enough communication you know there's a breakdown
of communication you don't fully understand what you're getting into. Or what the price
is whatever and so what what Andrea saying is communication is huge like you've got to
spend the time massively communicating to your customer about your service what they
can expect what they can do so great service is number one communication making sure you
communicate very properly number two and the third one is appreciation. And appreciation
being equally as important so basically way says I'm going to provide the best service
in the world I'm going to communicate like there's no tomorrow man I am it communicates
six ways Dale Sunday I'm going to follow up with e-mails I'm going to do all kinds of
stuff to make sure you know exactly what the process is and then by golly I'm going to
appreciate you I'm going to send out a card and a gift in different things to it to share
with you appreciate I'm not just going to share their prescience to digitally I may
send an e-mail and say thank you but I got a follow up with a tangible touch got a follow
up to tangible touch you know that thank you greeting card and M L perhaps a gift attached
to it in the mail really solidifies the three legged stool if it doesn't work unless you
do all three impeccable service and credible communication and then tangible appreciation
on the back and we can stop the show right now guys because that alone can really catapult
your business and next let's go to number two though so number one three legged stool
number two. Number two is staying top of mind with tangible touches staying top of mind
with tangible touches Now this base became firm offer pretty much every every guest that
we had talked about this and. There's kind of two areas where where people talk about
staying top of my attended will touch is typically tangible touch is a greeting card in the mail
it might have a gift attached to it that goes in the mail giving mine a green card as eleven
times more like. Plea to be open than any other piece of mail one hundred percent of
those taxes are going to get open and they're going to feel appreciated so the power of
the greeting card is really really important. To two areas really the greeting card and
gifts in the Mel is two different areas that I know is in fact one guy Paul rising he's
a custom home builder and also Gayle's in tech and both of their stories kind of talked
about this they send out greeting cards in two different ways the first way is they send
thank you and stay in touch cards to their clients that's kind of an obvious you know
you you follow them say thank you after server after after they did business with you or
you follow up and just stay in touch with somebody that's that's the easy one the second
one both of these guys do both gals in tech and Paul raising gals in real estate Paul
as a as a home builder both of them do this strategy which is really cool they have they
have cards they send cards to celebrate people in their community so they watch what's going
on in their community. Paul tells a story about somebody that got a real estate award
his community keep community and he just sent out a you know congratulations car gals in
tech went to a networking event there was a cook off and there was a guy that won the
cook off contest she didn't know who he was she simply sent a congratulations card to
him for winning the cookoff and then had her information at the bottom of the card this
card and said cards to celebrate people and community is huge I highly encourage you to
reach out to people in your community like this so stay top of mind with tangible touches
follow for their clients and celebrate people in your community and it's just amazing what
you know what'll happen if you do that let's go on to number three third one thanking people
through the process I love this thanking them through the process and again I'm going to
go back to Paul rising from Terre custom. Holmes he talked a lot about this he has a
remodeled division so in the remodeled division you know he goes out he gives beds and stuff
to remodel people's homes and one of the things he talks about adamantly is that I think people
through the process so when he goes and gives of a bid he does not have their business yet
he doesn't have the job may never receive a dime from those people but he always sends
them a thank you card for giving him the time and the opportunity to place a bit That's
what he calls thinking through the process so he does it then then he the thanks them
for choosing them sort of so now they choose him as a client or they choose him as a service
provider he's going to come in to remodel their home he then sends another thank you
card thank you for choosing may look forward to working with you may do the best job for
you kind of thing and then of course when the job's complete He thanks them again and
sends a box of brownies this is thanking people through the process that process so think
about it in your own line of work I don't care what business you're in and there's a
process that you go through you cannot thank people in the US You just can't I mean people
do give you their time and you need to thank people and be appreciative all the way through
the process whether you get there business or not so I think that's a really really good
one so let me recap number one three legged stool number two staying top of mind with
tangible touches number three thanking people through the process is going to the fourth
one the fourth one is. Your business is about taking care of people. I want to posture affect
their Your business is about taking care of people it doesn't matter what business you're
in. Everybody all of us our business is about taking care of people in fact your business
is what you do is this. Service that you provide to so the business you're in is what you do
taking care of people is who you are OK business is what you do taking care of people is who
you are and the better you're at at taking care of people the better your business is
going to be obviously so if you get up every morning you decide I am about taking care
of people that are in my life your business puts you in front of people that's the opportunity
you have every day to take care of somebody so the business that you do is what is is
what you do and taking care of people is who you are Tom Lambert talks about this town
Lamberts from shadetree automotive he has a low quote that he says he says we don't
just fix cars we take care of people and everybody in his shop knows that they all know that
philosophy we don't just fix cars we take care of people and that makes a big difference
he's the guy that when you go into the automotive shop he has fresh baked cookies wait for you
there's the aroma of cookies in the air and he provides that so he he is all about taking
care of people and fixing cars is just byproduct of that So pretty cool stuff so your business
about taking care of people we're going to finish up now with the fifty one. Salim for
I'm just just going right off my notes and hopefully writing these notes down here and
I can send this to you but I want you to write it down writing listening and writing really
helps you to retain and this is these are five key gold nuggets are really going to
help you in your business so the fifth one is being intentional about relationships and
a lot of this be intentional about relationships beyond when is a real estate investor he was
on a couple weeks ago and he really honed in on this is the importance of being intentional
about relationships it's funny I posted it. I posted this thing on Facebook the other
day I talked about if you had a choice between chasing money or chasing relationships which
would you choose and most people got that bit lot of people got caught up in me using
the word chase and so they made it about well I don't chase it got a whole philosophical
on me and thank you for that appreciate everybody but the point is is if you if you're focused
if you could only focus on one thing relationships or money which would it be and why and there
were some incredible responses to that by the way in fact that actually came from beyond
women because if his literal quote When I interviewed him was if you have to make a
decision between chasing money or chasing relationships he would choose relationships
all the time and he went through a monumental shift when he talks about being intentional
with relationships be intentional about relationships he went through a period of time where business
was about business is about making money is all about making money what can I do to make
more money blah blah blah and about ten years into his business he transformed into becoming
a relationship person so whether you like the word chasing or not or focusing on or
pursuing let's say pursuing if you have to make a decision about pursuing money or pursuing
relationships which is it going to be and don't give me this stuff about how if you
pursue somebody they run away from you listen. If you want relationships you've got to be
in the mindset of pursuing relationship get yourself out there talk to people be nice
to people look people in the eye be kind of people every day be in it for the relationship
only not for the business that make may follow be about people that's what beyond when was
saying is be intentional about your relationships truly caring about another human being every.
A single day of your like that just has to become part of you has become a practice that
you do all the time whether you're doing your business or not that way and naturally flows
into your business when you're doing business is that you're being intentional about relationships
people feel that you know people don't buy your product they don't buy your service they
buy you and so if you're intentional about your relationships people are going to feel
that they're going to know that you really truly care about them so those are the five
key takeaways over the past several weeks the three legged stool staying top of mind
with tangible touches thinking people through the entire process that you have your business
is about taking care of people and be intentional about relationships those are really really
powerful things if you implement those five things in any business that you do you'll
have great success I'm excited about doing these lace marquee shows I'm learning a lot
I'm learning a lot from the people to come on these shows I am so proud and honored to
be a part of this to be able to be in an interviewer incredible business people that have amazing
knowledge and do amazing things so I hope you stay tuned you know we're going to keep
on doing the stuff that next week I've got Laurie doubt she's a web designer and marketing
consultant ad of Tennessee and she's going to be in are talking about online and offline
relation marks as this lady she's been doing this for about thirteen years now she's a
true pro I mean this is she's as pro as pro gets in a relationship market principles you're
going to learn a lot from Laurie doubts fact she just wrote a new book that's coming out
called We all have choices can't wait to get that book tune in next week so that you can
see Laurie as our guest and I look forward to have you I want you all to remember a couple
of things. We do this to help you with your business yes. But we do it for a bigger reason
than that we really believe that through kindness we can change the world we really believe
that we can bring the human race together and do it by being kind to people most people
have businesses they need to run bills they have to pay and the most of the time that
you spend in your life is dealing with your business so we do relationship marketing and
teach you how to be nice to people in your business because you spend most of your time
in your business if we can accomplish that you're going to be nice to people everywhere
you can be nice to people. Any place that you go and that's the key my friends we I
believe truly believe that with systems that we have in place we have a chemical sent out
cards that has a great system that helps you buy you know just a. Smart Phone You can send
out a real greeting card to somebody at a pitch or put in a message at a gift if you
want super easy you can even schedule things to go out future these things are important
it's important that your reach out and appreciate people every single day of your life we are
bringing the human race together through kindness my friends that's what this whole thing is
all about and I'm looking forward to seeing all of you next week take care everybody God
bless and we'll see you next time.
For more infomation >> What Triggers An Argument In A Relationship - Duration: 4:09. 
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