Hi entrepreneurs! I'm sure that a lot of you may remember that a few weeks ago
I've talked about the Communication Mix. And if you didn't watch it, you can check it on my youtube channel.
There I've mentioned that in the Com Mix there are a few
marketing and communications disciplines. So today I'm going to
talk you about one of them, the Public Relations.
I'm sure that when you hear about PR, you think about something like this:
Hi, hi hi! If you're looking for the best fun, the best liquors,
the hottest women, the cutests men, the best current dj's,
"Santan's Dick" it's your club! Well... more than less.. Right?! You couldn't be more wrong!
The PR manages the communication between the brand or the company,
and the society. In fact, the PR character was born in the ancient times
when they've tried to promote respect to the tribal chief's leadership.
The PR are a planned discipline developed strategically
and that appeals tho the bidirectional communication. Among the
main tasks of a PR we find the management of external and internal
communications; the humanistic relations, which are the ones devoted to
gain public trust. And it manages the analysis and comprehension of t
he public opinion. Summarizing, is the one who watches over the public image of the company
and for that, uses disciplines like sociology, psychology and marketing.
And besides the importance of a good PR inside a company
it's usually put under the marketing department.
That's because the PR functions use to be planned from the
commercial perspective of the company. In conclusion, a good PR is
the one who takes care of, protects and promotes your brand or organization to
seduce society. And that's all for today folks! If you have any doubts, questions
or suggestions you can email me at the address on screen
Mi name is Adrià Muñoz
and this is the Entrepreneur's Vlog.
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