the single biggest mistake many email marketers make and don't even realize it
hi Jason here and in this video you're going to learn the single biggest
mistake the email marketers make are you making this same mistake I know that
I've been guilty of it and I know how difficult email marketing can be if not
done right I've been there but this video will highlight the single biggest
mistake many marketers make so you can avoid it
okay without further ado let's talk email marketing
if you asked a group of marketers this simple question
when you send an email to your list what's your number one goal
what answer do you think you'd get?
to get readers to open it to get readers to read it to
give some useful info to build rapport to sell a product
those are all good answers
but they're also all wrong answers
of course you want them to open
the email read the email build some rapport maybe give some
useful info but none of these are your primary objective
so what is?
to get the click that's it
everything else is simply in support of that number one goal
ideally you want to train your list to click your links like mind numb robots
you want them to click automatically without thinking because
it's what they always do when they open your emails
you don't need to sell the product the sales page or video you send them to should do that for you
you don't need to tell them everything about the blogpost you're sending them to
the post will do that for you
so how can you improve your click-through rate?
give great information people will like you and
trust you if you give them great info that helps them clicking the link is
just a natural extension of that
show them the what but not the how
you might give them a really useful tip on what drives super targeted traffic but to
learn how to do it they need to click the link
don't always send them to sales letters
send them to fun stuff to show them your blog post your videos and even
other people's stuff now and then
and now and then surprise them with a free product
your email tells them a method to list build using Facebook
then you send them to a link that will give them 5 more list building methods
and when they click the link they see a very short sales page offering the product for free
how much do you think they love you right now
and what are the odds that they will click more of your links in the future just in case
there is another free product on the other side
of course your list and your niche may call for slightly different methods
but bottom line your primary goal of email
marketing is always to get the click because the more trained your list is to
click the more money you will make in the long run
I hope you found this video useful please like and leave a comment about whether you agree or disagree
about the importance of the click
and don't forget to subscribe to my channel
for more videos helping you to grow your online business and wherever you are in
the world have a great day
you
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