Here are the ways how Facebook secretly spies on you!
9 - Your web movement Facebook tracks your on-site activity, such
as the pages you like, and your device and location settings.
They know the brand of phone you use and your type of Internet connection.
But slightly more surprising is the extent of Facebook's web-tracking efforts and its
collaborations with major data brokers.
Basically, when you create an account, Facebook inserts a 'tracking cookie' into your Web
browser that allows Facebook to track each website you are visiting.
This means that while you're logged onto Facebook, for instance, the network can see
virtually every other website you visit.
Even when you're logged off, Facebook knows much about your browsing.
Facebook is alerted every time you load a page with a "Like" or "share" button,
or an advertisement sourced from its Atlas network.
When combined with the information you've already given Facebook, through your profile
and your clicks, you end up with what's arguably the most complete consumer profile
on earth: a snapshot not only of your Facebook activity, but your behaviors elsewhere in
the online and pretty much offline worlds.
This explains the way how your google searches appear out of nowhere on your Facebook feed
– they definitely know what you've been googling all along!!!
Facebook keeps a running log of your movements across a vast number of websites for 90 days,
whether you're logged in or not.
8 - Face recognition & picture tagging Facebook has also invested in image processing
and 'face recognition' capabilities that allow Facebook to track you.
Facebook can now search the Internet and all other Facebook profiles to find pictures of
you and your friends.
Facial recognition allows Facebook to make 'tag suggestions' for people on photos you've
uploaded, although helpful, it IS a bit of a concern to see what else they could do with
that technology.
Just imagine how Facebook could use computer algorithms to track things such as say, your
body shape.
They could analyze your latest beach photos you've shared and compare them with older
ones to detect that you've put on some weight.
It could then sell this information to any businesses that's looking to target consumers
who've packed on the pounds and then they can place those ads on the appropriate Facebook
pages.
Maybe that's a positive, or maybe it's a negative, but definitely something to think
about.
7 - Automatic Alternative Text Speaking about pictures you upload…
Facebook's algorithms are designed to make your life easier, and when you upload a photo,
it instantly suggests who you might want to tag.
Facebook uses artificial intelligence and image recognition to reveal what's shown
in these photos and the feature is called Automatic Alternative Text.
The technology works across Facebook's range of applications and is based on a 'neural
network' taught to recognize items in pictures using millions of examples.
However, many users are unaware that the technology is also adding its own tags to your images,
and is analyzing what's in your pictures!
The list of concepts covers a wide range of things that can appear in photos, such as
people's appearance, whether they're outdoor or indoor, and whether there's a type of
transportation in the picture, such as a car, a boat, or an airplane.
Even your food pictures are analyzed and sorted for what's in them!
And settings provide different sets of information about the image, including the number of people
in the picture, whether there are any babies or not, whether they're smiling, and many
other image properties Facebook said it makes sure its object detection algorithm can detect
any of these concepts with high precision.
The ultimate goal for Facebook is getting to find out as many things as possible about
you!!
6 - Sponsored Stories Facebook got in legal trouble for its "Sponsored
Story" ad format in 2011 because the social network was using members' names and photos
in ads for products they liked but not paying anyone for their endorsement.
This had some rather hilarious consequences, such as a guy named Nick Bergus accidentally
becoming a spokesman for a 55-gallon drum of lubricant.
Yeahhhhh.
Plenty of people have a blast in the comment area on Amazon.
Nick Bergus decided to play the funny Amazon review game, and since it was Valentine's
Day, he decided to post his review on Facebook with the line "A 55-gallon drum of lube
on Amazon.
For Valentine's Day.
And every day.
For the rest of your life."
A week later, his friends started reporting seeing his post, along with his picture in
their newsfeeds as a sponsored story, meaning Amazon was paying Facebook to highlight his
link to a giant tub of personal lubricant.
However, some people were angry enough to file a class-action lawsuit on behalf of the
millions of users whose names appeared in ads without their consent.
Facebook eventually paid $20 million dollars out in a settlement and scrapped the Sponsored
Story ad unit.
5 - Facebook connect The easiest way for Facebook to know everything
about you is its most commonly used Facebook integration feature for websites: Facebook
Connect.
Facebook Connect is used on about 5.5 million websites right now.
Stats on leadledger add that around 30% of Fortune 500 and 50% of Internet Retailer 500
sites have Facebook Connect installed; it's also featured on around 25% of the Top 100,000
websites on the Web.
Facebook Connect offers website users a way to login with a Facebook account instead of
registering to the website itself via a Single sign-on algorithm.
Connect usually also makes it possible to like, share and comment on most of the content
you find on the web, especially on blogs and content-heavy sites.
Feeling lazy to create a completely different account??
Suree, go ahead nd use Facebook instead – the service is free of course.
Definitely handy when you don't want to spend time creating an account on some random
site.
But, just remember that Facebook will just collect your user data while you're on that
particular site and use it later on to… you guessed it – target you with ads they
find appropriate!
4 - Your chat logs If you think your messages to your Facebook
friends are private, think again.
The social network announced that it has plans to look at your personal conversations as
a way to get even deeper into targeted advertising.
Obviously, people have intimate connections just by chatting through a window on a screen.
Those private conversations are filled with details that may seem insignificant on the
surface, but provide valuable insight into a person.
On top of that, the things that people share via a private chat and what they share in
a status update are verrrrrry different – you probably wouldn't post a drunken selfie
on your feed – since your grandma is probably a friend – but you'll very likely send
it to a few friends.
Facebook can use this info for plenty of different reasons.
So next time you send a drunken selfie to your friends and wake up to an Advil ad in
your feed…..yeahhhhhh…
3 - Your news feed engagement Although it's true that the basis of your
interests is provided by yourself through your Facebook profile, there are obviously
many more sources other than that.
There are a few major sources for your news feed input that come from your on-site activity.
Your interaction with your friends, or at least your facebook best friends that you
chat with every day and the type of content you're more likely to enjoy are one type.
For example, if you like and share more videos than photos, more video content will appear
in your news feed.
Then, the activities on posts are also tracked – so if there are a lot of likes and comments
and tagged photos of your friends, it will be featured at the top.
To achieve this, Facebook tracks not only your engagement, but also the time you spend
watching or reading a single post.
This is why long posts and videos might find better places in your feed than those single-image
fun-with-cats posts.
Also, Facebook will try to find out your missing profile info based on your activity and engagement
even long after you'd signed up.
If most of the events you attend are in Chicago and most of your friends you often interact
with are from Chicago, Facebook is gonna ask you to confirm that you're based in Chicago.
Since Facebook bought Instagram, they do the same thing there as well!
2 - Your personal relationships Say you're scrolling through your Facebook
Newsfeed and your mom's birthday is coming up, and Facebook's showing ads for her local
florist.
Or maybe you just made a joke about wanting a Jeep, and Instagram's promoting Chrysler
dealerships.
Whatever the subject, you've seen ads like this.
Facebook's AI is made to keep track and notice things both you and your facebook friends
do – and personal relationships play a huge part.
The main reason they keep track of your personal relationships is that so again, they can target
their ads to everyone much better.
So not only will Facebook know whether you're in a relationship or not but they'll also
find out whether it's a long distance one!
They also happen to know whether your friends are getting engaged and probably know before
you you'll be invited to the wedding!
Apparently, they even keep track of whether or not you have kids, and also divide mothers
"by type".
Whether a mom is into sports, whether she's trendy, and who knows what other categories
there are.
Just remember.
They'll know!
1 - No Facebook?
Now, this is the most interesting, and maybe creepiest fact of all!
Of course, some people don't want to be tracked by Facebook, so they don't register
an account with the site.
But thanks to some major changes rolling out now, no one will be able to hide from Facebook
tracking.Facebook announced that it's changing the way its advertising works across the web.
Facebook doesn't just serve ads on facebook.com and in its mobile apps.
The company also has a network of third-party websites and apps that it partners with to
display ads.
It's called the Audience Network, and there's always been one big difference between the
way Facebook's off-site ads work compared to Google.
They were only shown to Facebook users but that'll no longer be the case.
Facebook's off-site ads will now be shown to people who aren't registered as Facebook
users.
That also means people without Facebook accounts will now be tracked by Facebook so that the
ads they're served will be better targeted to their tastes.
Let's say, you visit a business page on facebook but you don't have an account yourself
– you'd still get cookies that track you.
Wellpsssssss!!
Here's what's next!
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