- Hey guys, in this video I am going to explain to you
what SEO is.
You've probably heard the term.
Your brother's cousin's roommate's uncle's best-friend's dog
said "you have to do SEO.
"You must do SEO."
You have no idea what it is,
but you're gonna go throw money
at somebody to take care of it for you.
Or hire some guy who
is an SEO expert to take care of it for you
for $25 dollars
a month.
Think again.
That's not how it works.
This is a non-technical video.
I do not get into technical blah, blah, blah, blah, blah,
because honestly that doesn't matter.
SEO stands for Search Engine Optimization.
We're gonna break this up into two parts.
The first part is Search Engine.
What is a search engine?
As the internet grew and people realized
the value of being able to share all this information,
being able to look up things
and get all of this information available to you
literally at your fingertips.
Like, right there, from your fingertips.
The internet grew and it grew and it grew and it grew
and it's now more than a billion websites
that exist on the internet today,
which wow, that's so impressive.
That's amazing.
And the fact that with my phone
that's around here somewhere,
here.
With my phone I can look up
and search anything
on a website from my phone
anywhere in the world.
That is just incredible.
But here's where search engines come in.
We're trying to understand search engines
and why they're important,
and why there's so much that goes into that
little
tiny
box
called
Google.
To put this in perspective,
you have to realize that in 2012
Google was searching more than 30 trillion pages
on the internet.
So yes there's a billion websites,
but there was 30 trillion pages.
And you can go "Wow, that is a lot."
but here's the follow-up fact
that will really blow your mind.
As of 2016
we're not even in 2018 yet,
but 2016
Google was searching more than 130 trillion pages.
You know that saying that's like a needle in a haystack?
It's like finding a needle in a haystack.
Whatever the saying is.
Finding a needle in a haystack.
I think I would rather paint a different picture for you
to give you really the magnitude
of what we're talking about here.
You've heard of the Milky Way.
There are over 100 billion planets in the Milky Way.
Imagine Elon Musk gets his way
and we're all floating around in Tesla Jets.
Imagine you get a hankering for a potato.
You want a potato.
Now you just have to find the potato,
but it can be anywhere in the Milky Way.
There's 100 billion planets in the Milky Way.
Now you're just trying to find a potato.
Using a search engine to find what you're looking for
is like finding a potato inside the 7Eleven
on some planet in the Milky Way.
You have no idea where it is.
It's that crazy.
Now let's take the definition of optimization.
Optimization means
the action of making the best or most effective use
of a situation or resource.
People are pushing in search engine optimization
to move their website up.
You could be many many many many pages
back in the search results
and never get found.
Well I just want to explain to you very simply,
how search engines find what you're looking for.
There is actually one word.
Just one word that sums up the whole subject.
Relevancy.
All search engines care about
is who is the most relevant.
Imagine you're trying to find a hot dog.
So you type in hot dog into Google.
The guy at the top is the one that Google
feels is the most relevant search result.
The guys underneath obviously
are less relevant in their eyes.
How do you get more relevant?
And I'm not gonna get into a super detailed video
because I'm gonna create a whole series
about each part of this thing so you really understand it.
This is what we focus on when we do SEO for somebody.
You're going for
how many pages a website has.
The more pages you have,
that's generally an indicator that
a person's putting way more work into the site.
A guy who has a one page website
and a guy who has a 5,000 page website.
Those are two different things.
Google knows the guy who has one page website
isn't necessarily putting as much work into his website.
The frequency that you're updating the website.
So one way that people do that is with blogs.
There's many ways.
News articles, things like that.
But when you're actually creating
good content and you're creating relevant things
that will actually help people,
that's what you're going for.
You want to focus on that.
There are things related to the text
you actually use on the site
because they want to see if you're searching for hot dogs,
they want to see that you're relevant for hot dogs.
They're gonna see text about hot dogs on the page.
They wanna see that people are engaged
and active on your site,
that they're actually spending time on your site,
not just coming to your site and bouncing off.
So how people interact,
creating relevant information
and then directing people into the site,
that's super important.
That's one of the things they're looking for.
Another factor that became very important
in Google trying to find the most relevant search result
was actually your location.
So if you are a location-based business,
meaning it's relevant where you are,
like a lawyer or
a healthcare clinic,
or whatever,
Google is going to narrow down the search results
based on your area.
When you're a person who's looking for a doctor
in Los Angeles, California,
it's highly unlikely in their eyes,
that you're looking for somebody in Tampa, Florida.
Even if you just say doctor.
You don't need to type in doctor Los Angeles or anything.
They know where you are,
yes, they do know where you are.
Big Brother, thank you very much.
But they also know where the businesses are
that could service you.
So in the whole game of relevancy,
they're going to narrow it down by location
to give you the most relevant search result.
Links from other sites to your site because
those links act as a vote of confidence
from another site.
There are so many other things that can be done.
I am not trying to create an in depth guide
to teach you everything about SEO in this one video.
To summarize this,
what is SEO?
SEO is Search Engine Optimization.
What is a search engine?
It's a piece of software that actually helps you find
the most relevant thing that
you're looking for on the internet,
because with a gazillion bazillion trillion pages,
you're gonna need some help with that.
That's what search engines do.
Optimization.
That means making the best use of the resource that you have
which is your website.
So when we are doing that,
we are actually trying to improve your website,
improve your marketing,
improve the value that you provide to other people
so that you move up in search results
and you get to a higher position
when people are then searching for things,
they are going to find your website.
(cheering)
Is it valuable even today in 2018?
Yes, but it can't be a sole component of your strategy.
There are many other things to do like paid advertising
and other things that you can do
that will help improve your overall effectiveness
of generating leads and sales for your business online.
But this is a video about SEO to explain to you what it is.
Hopefully this demystifies any weird concepts,
any crazy things that you've been told,
by your brother's sister's roommate's best-friend's uncle's
grandma's dog's pet hamster/gerbil
who basically told you confusing stuff that made no sense.
I apologize on behalf of everybody else
that has to be so confusing.
It's not.
It really is this.
If someone cannot explain to you simply how SEO works,
then please please please move on.
That's what I had for you today.
Don't forget to Like, Comment, Subscribe.
It helps me out,
understand what you're looking for in videos
and how I can provide more value for you.
I'm gonna continue this series of videos
about online marketing,
about digital marketing,
things that don't matter
I'll say this doesn't matter,
things that do matter I'll tell you this matters.
I wanna give you direction
from a business owner perspective.
I'm not trying to teach you
to be a technical nerd in this video.
This the idea is,
that you understand the basics of how it works,
because honestly most of the technical people out there
don't also understand how this works.
So hope that helps.
See you tomorrow.
(quiet techno music)
Không có nhận xét nào:
Đăng nhận xét