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Here's a simple test to evaluate your content and see if it's going to drive your customers
to you.
You need to ask yourself, "Who was this piece of content written for or created for?
Who did I have in mind when I wrote this blog post, when I shot this video, when I recorded
this podcast?"
Because if you don't know who you're speaking to when you're writing a piece of content
or when you're making a video or when you're on a podcast, you're not going to come across
clear to the right people.
So here's your test.
Ask yourself, "Who was this written for?"
If you don't know or if the answer is some vague audience that's kind of nebulous, then
it's not going to speak to your ideal customer.
So if that's the case, go back, rewrite it, retake the video or edit it so that it's clear
who your audience is so that when they watch it or they read it, they can say, "They're
talking to me, that's me they're talking about."
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