hello friends this is Amudhakumar again back with an another video so today I am
going to talk about search engine optimization. What is search engine
optimization is the topic that we'll be covering it in this particular session
so it is also going to be a small and short video I strongly suggest you to
watch it till the end and share it with your friends and subscribe to my channel
if you have not done so see there are thousands of videos out there in YouTube
channel telling you about search engine optimization so before creating this
video I went into few of top ranking videos in YouTube and the title where
something like what is SEO what is search engine optimization kind of stuff
so it is all about what is but when I went inside search engine optimization
video they were highly technical they were talking about what is meta tag
what is description what is meta description what is keywords and how
search engines would separate order the different types of search engines so
they are directly jumping into the technical aspect of search engine
optimization they are not telling what is search engine but they are telling
how search engine works? But here I am going to make the concept
of search engine very simple by giving you some real-time examples that can
help you to better understand about a search engine. So here we go search engine
optimization so first I am going to split these three
words separately one is search engine optimization,
so the word optimization means optimizing means adjusting or making
some changes which can help a search engine to understand a particular
content or a concept so this is a purpose behind the search engine
optimization for example let me say I have a friend of mine who knows Hindi
very well but when he comes and reaches me and if I
start talking in my regional language which he doesn't understand then he is
gonna feel like Greek and Latin for it do you accept me this fact right the
same way is when I talk to somebody in an alien language which they don't
understand then the probability of them grasping information are understanding
the zest of what I'm trying to say cannot happen the same thing happens
technically so search engine is a set of algorithm which helps a user who is
searching a particular keywoard relevant information is being displayed in front
of them so that is the ultimate goal so very famous search engines like Yahoo
Google Bing and so on have the same common goal of giving you the most
relevant high quality results instantly in front of your screen once you search
so then the user does not navigate or go to the next page of a search
engine to see themselves so if a person is going to a second and third page of a
particular website or particular search query automatically which means that the
search engine is not meeting its goals search engine should give the best
relevant quality results in the first screen of search engine results page so
that is one thing so as I've already said optimization is
the practice of making a small small changes to an extent that a set of
algorithm or a software instruction can understand your content and deliver to
the people who are looking for it that is one thing so having been said that
now I am going to tell you what are the content or what are the contributors for
a particular website so a website is something which contains a textual
content and image content and audio people so these are the three
major contributors and when I say audio video or an image I can put all together
into a single category called multimedia so a multimedia information
available in and website is one of the important aspect that a search engine
must understand so let me say when I take the textual content I have a first
paragraph second paragraph so a textual content once you type the information
the search engine once it comes and checks the content inside your website
it can easily understand it is a text because you need a markup language like
HTML paragraph is mentioned with a tag called <P> so the search engines can
understand that the paragraph is a textual parent the same way the other
information that you can upload is called an image here you need to
understand that a search engine does not look into a image just like an another
text it can understand about image by looking at its extensions like PNG jpg
gif or any other format that we are uploading to search engine so this is
the only clue that a search engine can get by looking at the extension of a
file so once the extension is understood then certainly knows it is an image but
it does not know the content of the image let me say you have written some
text on the top of the image so search engines can use technologies like OCR
(Optical character Reading) and can try to understand what is the content
inside the particular image by looking at the text that is one thing let me say
I had I offered my photograph to one of my personal blog so in that scenario
such as you can understand it is a image but it cannot understand that it is an
image of Amudha Kumar so in scenario I want to make some changes in
a suggested way that I need to make or define a Amudha Kumar to this image so
that search engine can understand that is where the role of alternative text
or ALT Tag falls into play. search engines looks into ALT tag of images
preferably the file name of the images which is uploaded so this is how you
optimize a image so when it comes to video again the same problem comes with
a search engine to understand so by looking at the extensions like 3gp mp4 or
different format in video search engine you understand that this is a video
format and the content inside that video is the relevant to the content that you
are creating is being concluded by the title of the video the types of words
that you are using inside the video the description of the video or the tags
used in the you can either upload your own videos using your one player or you
can use a third-party free hosting services like YouTube Vimeo and there
are different services available you can take the code and embed it inside your
website so these are a few things so where there is a text text should be
modified or should be given in such a way that the search engine can
understand by giving proper tags like if it is bold giving it under bold attack
strong <B> or italics making your content into a paragraph and
giving headings and subheadings like either one or 2 or kind of stuff. So once a
content is prepared in such a way that a significant basically understand is
stuff inside your website and whenever a user searches about your content which
is very relevant to you search engine considers you will content as one of the
trusted and valued content and considers you are content for ranking please
understand that just because adding a set of keywords or just because of
making your content optimized for search engine
doesn't mean that you'll be taking up the top position inserts it you know
that is a misconception or myths when you are doing such activities of adding
and keywords which is irrelevant into the title description or inside the
content or effect of an image or the title of an image
you are becoming eligible to be considered in the list of search engine
results page whether you are taking up the first position second position the
last position the 502 position that is called a competition that falls into the
second stage so competitive analysis that is one thing
so to basically understand if you simply write the content putting some titles
putting some link and putting some videos inside and on a random basis if
you are doing innocent bit also you can be very successful not every time but
still if your intention is set right the ultimate goal of a search engine used to
give the highly relevant quality information to the users as quickly as
possible so if you have the same goals between you you have a website and you
are finally concerned about the speed at which your website is being delivered to
the people so in that scenario if you are concerned about your users make you
website faster Wow the next information is like please stand by the
word of the title and the description what does it say if the title in the
description sees something and the content inside the particular article is
different then the people are not going to be satisfied they are going to be
dissatisfied and if the content is not relevant then they are not going to
trust you you are going to lose you at Australia or other stuff due to that
reason nobody is going to subscribe to our videos or channel or your
information and you are not going to have a very regular customer so this is
very basic about it it's a search engine optimization it's just way of optimizing
your content for a search engine so hope this information helps you so I tried
not to get very technical into this one I just want to give you what is search
engine and the technical aspect of search engines might be following in the
next set of videos which I am going to create I am going to publish it so the
main purpose of me like this is to make sure that search
engine is not something a superpower it's a normal set up practice if you ask
me there are only nine steps that you can follow eight to nine steps to make
your content visible in the Internet and the remaining stress so Google says we
are using 200 promise ranking signals to run any content at the top of the search
engines page I understand but it doesn't mean that you need to be having a 100%
score in each and every 200 plus ranking signals that cannot happen I can create
a content without any image I can create the content with stupid text I can
create the content without a video it doesn't matter I can be penalized it
means that I have a images video text whatever it may be all the content
inside my website is adding value to my visitors are the users the ultimate goal
behave your area and the search engine idea should be your customer experience
the better your users are the better they experience the better your
customers and your visitors would be and your business will grow if you have any
doubts or information or queries please do ask me in the comment section and
also please subscribe to my channel for more updates my ultimate goal is to give
information about search engine optimization and other visible marketing
related stuff with real time examples with simplified logic
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