Thứ Năm, 1 tháng 2, 2018

News on Youtube Feb 1 2018

I bought this hat in some store in a basement for 15000 KRW

and this top is from Uniqlo. It's around 40000KRW

and the shades are 'Gentle Monster'

these are around 12~ 100000KRW

the shoes are 'Adidas' basketball shoes. these are around 80000KRW

Hi! I'm Akira from Japan

the hat is Gucci

how much?? lol

ah.. it's almost...

4..

40000 JPY

this coat

it's... I bought it in Japan

I bought it from my senior shop

so how much is it?

I think

about 50000 JPY

the pants are Zara

I bought these for maybe 7000 JPY

yeah I think

the shoe are Adidas Ultra Boost

these are 24000 JPY

24000JPY

the cap is Balenciaga

It's 30000 JPY

the Jacket is (sorry I couldn't get what he saying)

50000JPY

these are Balenciaga

these are Balenciaga and around

and around 70000JPY

the muffler is 'Off-White'

I bought this for 120000 KRW as resell price

the shoes Marsyard

I took a part in these shoes draw last year but i couldn't get these at that time

so I bought these from someone

I payed 950000 KRW for these

this 'The North Face' ....the pants are Adidas Chile pants

these are 80000 KRW

and

the 'The North Face' Jacket . I bought this for around 85~900000 KRW in last summer

because It's cheaper to buy this in summer not in winter

is the inner 'Peaceminusone'?

It is. GD launched this Brand

It's expensive

how much did you pay for it?

I payed it for 20~300000 KRW I think

For more infomation >> [ENG Sub] 日本人 JAPANESE !! How Much is Your Outfit💰#6 ?/ 하우머치!? 일반인이 입은 브랜드알아보기!! CLICK+VLOG - Duration: 2:46.

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National Disabled Veterans TEE Tournament - "See how much fun you can have" - Duration: 1:01.

It is exciting. After I retired I just kind of laid back and did what I

had to do and nothing more. I had so much fun the first year that I just wanted to

keep coming back. It's amazing.

You need to get off of your hind end and get out here and see just how

much fun you can have. You can do anything you want to do but you have to

put your mind it. People are great they support you just because you did try.

Oh I'm having a good time, I'm even thinking about for next year.

I think it's really changed me.

That was FUN!

For more infomation >> National Disabled Veterans TEE Tournament - "See how much fun you can have" - Duration: 1:01.

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Hard to believe! That's how much you can save with the right tire selection. - Duration: 2:08.

This video is about the fuel- and cost efficiency by a suitable tire choice.

The main factor for the fuel consumption is the rolling resistance.

The rolling resistance is affected by adjusting of the right tire pressure on 9 bar and by the tread.

The different rolling resistance is assigned in tire-efficiency classes

A-, B-, C- and D-label.

Tires with A-label are known as low rolling resistance tires.

Basically with this best efficiency class

you can achieve the lowest fuel consumption.

With a six-wheeler fuel savings of 2-3% per change of the tyre label can be reached in the long-distance traffic.

With a special application, KRONE can determine the related cost potential.

As seen in this example of long-distance traffic

with a distance of 500 km per day

by a change from C-label to B-label

cost savings of about 1.500 € can be reached.

With the tire choice, also the potential tire wear needs to be considered.

Especially in rural areas for example with supermarket deliveries

with many shunts and worse roads

low rolling resistance tires are rather unsuitable.

Further, in applications in which many towns and villages are passed

there is a high tire wear due to the high number of braking and turning.

This is why it is important to make a suitable tire choice for the different applications

taking into account the prices, fuel consumption and tire wear.

With the shown application

and various calculation tools KRONE can advise its customers.

Based on resistance measurements

adjusting of the vehicle operation and the driving attempts

and tire-management databases

the suitable tires can be selected.

If there are further inquiries, we are available any time as your mobility advisor.

For more infomation >> Hard to believe! That's how much you can save with the right tire selection. - Duration: 2:08.

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HOW MUCH DOES Call of Duty MAKE...... - Duration: 6:08.

what's going on guys it is your boy Yogge here and today as you guys keep towel

roll the intro today's video is gonna be a little bit different as well this

video isn't very informative or you know something like entertaining today it's

just something that I really wanted to talk about to open your eyes to

something so basically today guys what I wanted to talk about is Activision a

kolduny how much money they make the reason why I'm making this video is for

you guys to see how much money they make comparing to the games that they put out

so if you guys remember back in the mono word for two days

they were putting out really really good games but later on you know until now to

this point they're putting out pretty bad games I'm not gonna lie infinite

warfare was horrible and just you know World War two is not as good as I

thought it was before a boots on the ground game and just you know a lot of

stuff is wrong with these colors they're nowhere near as fun as the old one so

that's why I'm making this video I want you guys to see the number of cells they

make compared to the you know the quality of the games that they make well

yeah guys anyways without talking let's get straight into the top ten basically

top 10 games I made the most sales back in 2017 also guys remember this is the

top digital console game so this is digitally downloaded this is not a you

know where you get it from Gamestop or Walmart they don't count that for some

reason I don't know why anyways GTA 5 is still making the most with 521 million

dollars in the first place second spot we got called dirty world war 2 it's

making 502 million so it's really not that far down beneath the grand theft

auto but it's its second place three verse 17 this surprised me it's it's an

old game but somehow is making 409 million in 2017 which is kind of crazy

then destiny 2 that's making 329 mil FIFA 18 is making 324 mil battlefield 1

is making 301 mil black ops 3 is actually up there too that just shows

how good of a game black ops 3 is this game is how many years old now like

three years old and it's still making your revenue is still on the top 10 spot

Ghost Recon wildlands is making 221 mil and somehow for some reason for oh I

don't even know why but infinite warfare is up there with 201 mil and the rain

was six siege that actually surprised me that rainbow CCU's on there with 172 mil

so first off this is a ton of money but I guess how companies work

not is not you know that's that's basically like pocket change to them I

guess because they're trying to go for billions of dollars but anyways with all

of that combined coal Duty titles in general for 2017 made 951 million

dollars last year I'm talking my all coated in these titles black ops 3

infinite warfare World War 2 and you know stuff like that digitally now I

don't know about you guys but I'm pretty sure 151 million dollars you could

probably make some pretty cool games at least I would think because modern

warfare 2 black ops 1 those games were made with probably a lower budget but

they were still some of the best call dirty games ever made in history say

guys I don't know that just doesn't make sense to me and I was just trying to

show you guys how much money they made just last year this is just last year

2017 they made about 951 million dollars so with that type of money coming in and

the games that that put or not is just not it's not acceptable I mean look at

World War 2 I had the worst launch of any cold duty ever and just look at how

much money it just doesn't make sense to me I don't know about y'all so hopefully

this video just showed just like you know open your eyes just a little bit

just to see what kind of money they're making compared to what kind of games

are putting out but I still have hope for this year's Call of Duty it's made

by Treyarch and hopefully is is just really really good that's all I'm hoping

for guys also another thing the CEO of Activision has left the the one that you

know was he's been here since I believe like black ops 1 all the way throughout

yeah all the way throughout World War 2 so he's been here for a minute and he I

believe he retired or something like that nobody knows why but uh he just

dipped like that and we're gonna get somebody new as a CEO of Activision so

far we have no words on who he is or you know you know who the hell he is at all

but hopefully it's somebody good now this could turn out two ways we could

get somebody really really good that'll change you know called it he put it

better or we'll get somebody super super trash I'll tell my like if you guys

don't know what uh Star Wars Battlefront is about battlefront 2 then y'all

probably heard if you don't know what it is just search it up and you'll see how

bad that game is because of the CEO just pushing you know like supplied to let

you know like microtransactions in that game because get somebody like that or

we could get somebody good so it's really a 50 50 % chance on what kind of

person we get as a CEO or just be somebody normal just somebody

that is alright like the past CEO did so that's also a major thing because CEOs

you know they they get to call the shots for anything literally we could get a

new CEO and he says no more supply jobs but then I'll get fire quickly because

they're not gonna make as much money but y'all know what I mean but yeah guys

also latest figures from Activision released a few years back now I don't

know how many years back but a few years ago there's been a statement that said

that call duty figure in general is a 15 billion-dollar franchise yeah y'all

heard me 15 billion dollars and they still can't make a good Call of Duty

game I mean don't get me wrong world war two is all right but it's not nowhere

near as good as mono work for two and it should be way better than one or for two

in black ops 1 but it's just not with 15 billion dollars I don't know guys that's

just crazy to me tell me which I think about this in the comments down below

the colder title in general is a 15 billion-dollar franchise in just again

that they're coming out with I don't think they're worth it bye guys summer

which I think in the comments down below and they are yeah

never will the fog is defense awaited we're going never was a case before I

graduated to wine and got the rap Bob Dylan but we're cooking Dylan took the

image of a dog capture the villain will take out my dad for respected men like

my dad never live to regret but I just wanna see you

For more infomation >> HOW MUCH DOES Call of Duty MAKE...... - Duration: 6:08.

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How much of the 2016 film The Founder is historically accurate? - Duration: 36:57.

Did you ever see Turbo?

That's the 2013 animated movie starring Ryan Reynolds, Maya Rudolph, Samuel L. Jackson

and a long list of other great actors all about a snail's dream to win the Indy 500.

Didn't see it?

You're not alone.

It didn't do so well at the box office.

Robert Siegel was one of the writers who worked on the screenplay for Turbo.

When he was done with that project, Robert started working on writing the film that we're

going to look at today.

Released in 2016, The Founder tells the story of Ray Kroc, who's played by Michael Keaton

in the film, and the early days of McDonald's.

Everyone knows what McDonald's is, but how well did The Founder tell the story of how

it became one of the most recognizable brands in the world?

I'm Dan LeFebvre.

And this is Based on a True Story.

Before we dig into the true story behind one of the world's largest fast-food chains, let's

set up our Two Truths and a Lie game!

If you're new to the show, here's how it works: I'm about to say three facts…two of them

are true, which means one of them is a lie.

Are you ready?

OK, here they are:

1.

Ray Kroc called himself the founder of McDonald's 2.

The restaurant that would become Burger King actually started before the first McDonald's

3.

Dick and Mac McDonald sold their rights to McDonald's to Ray Kroc for $2.7 million.

Got them?

OK, now as you're listening to our story today, you'll find the two facts scattered somewhere

throughout the episode.

That means if you reach the end of the episode and have only noticed two of the facts mentioned,

the third one is the lie!

It's a simple process of elimination.

And then, of course, we'll do a recap at the end of the episode to see how well you did.

Oh, and while I've got you here—if you've ever wanted even more Based on a True Story—you

can sign up to be an official Producer of the show and get access to all of the past

and future bonus episodes!

Bonus episodes typically come out about once a month, and are some of the more interesting

articles or historical documents that I come across while researching episodes.

Oh, and Producers also get access to episodes early.

So if you're listening to this on the day it's released—on Monday—then Producers

have already had all weekend to give this episode a listen because they get episodes

on Fridays.

To learn more hop on over to basedonatruestorypodcast.com/support/

Once again that's basedonatruestorypodcast.com/support/

And with that, let's compare history with Hollywood's version of The Founder!

Are you familiar with the chicken or the egg principle?

The dilemma is simple.

If chickens come from an egg, what laid the egg?

Of course, creationists settled this among the religious community in the 1600s by assuming

that the first chicken was simply created.

Therefore, it didn't come from an egg.

But…as I'm sure you can imagine, that didn't answer it for everyone.

A little more recently, scientist Neil deGrasse Tyson solved the question when he tweeted

on January 28th, 2013:

Just to settle it once and for all: Which came first the Chicken or the Egg?

The Egg—laid by a bird that was not a Chicken

Of course, this didn't answer it for everyone, either.

And thus the question continues as a paradox that we'll probably never, ever have a universal

consensus on.

This dilemma is one that salesman Ray Kroc, who's played by Michael Keaton in the movie,

poses as he speaks directly into the camera.

Then we find out he's posing the question as a part of a sales pitch for a Multimixer.

His pitch, basically, suggests that perhaps the restaurant, which we can tell by a sign

out front is a place called Griffith's Drive-In, isn't selling enough milkshakes because the

customers know it takes too long to make them—something that can be fixed with his product.

The unimpressed owner doesn't buy it.

While that particular opening wasn't based on a specific event, the purpose of what we

see in the movie is to get across the very real fact that Ray Kroc used to sell a product

called a Multimixer.

And the real Multimixer looked a lot like the device we see Michael Keaton lugging around

in the film.

Although the movie doesn't really mention it, selling the Multimixer was a big risk

for the real Ray Kroc.

You see, for almost two decades before—17 years to be more specific—Ray sold paper

cups for the Lily Tulip Corporation.

He made about $35 a week at that job, which comes to about $350 in today's money.

That's roughly $18,500 a year in today's salary.

So not really much to live on, especially since he had a wife and young daughter to

support.

Of course, that's not all Ray did.

He also taught piano on the side, but it still wasn't enough.

So he decided to go all in on the Prince Castle Multimixer, a device that sold for about $150

a pop.

That's about $1,500 today, and while he certainly didn't see all of that for each sale, his

commissions on a $150 Multimixer were quite a bit more than for the cheap paper cups.

According to Ray's autobiography, the idea of switching from selling paper cups which,

while it didn't make a ton of money, at least was something that had supported the family

for the past 17 years was something that his wife wasn't very supportive of at first.

But Ray did well selling Multimixers, so she came around.

Back in the movie, as he's trying to sell a Multimixer, Michael Keaton's version of

Ray Kroc gets a phone call about a restaurant out in California that wants to buy six Multimixers.

Surely that must be a mistake, Ray says, no one makes that many milkshakes.

He calls up the place out in California himself to verify, and sure enough, the order was

correct.

Actually, Nick Offerman's version of Dick McDonald tells Ray over the phone—you'd

better make it eight Multimixers.

Astonished, Ray practically drops everything he's doing and drives out from where he is

in Missouri to California to see this restaurant owned by Dick and Mac McDonald that needs

so many Multimixers.

The basic gist of that is correct, but that's not really how it happened.

In truth, it was a little more drawn out.

As Ray was traveling around the country selling Multimixers, he'd hear all about how restaurant

owners from Oregon to Washington D.C. wanted a Multimixer like the McDonald brothers have

in California.

Naturally, Ray obliged to sell them the Multimixers, but it also piqued his interest.

Who were these McDonald brothers?

He decided to do a little more digging and found out that the McDonald brothers had a

total of eight Multimixers that had been sold to them.

So the number is right in the movie, it just didn't seem to come from a single order.

Still, it was something that amazed Ray.

Each of the Multimixers had five spindles, so with eight machines that'd mean they could

make 40 milkshakes at once.

Granted, San Bernardino, California in 1954 had about 75,000 people living there, but

that's hardly a metropolis like Chicago, St. Louis, Portland, or any of the other restaurants

that were getting by fine with just one Multimixer.

So Ray decided to pay them a visit in person.

The movie got that part right, although he didn't drive there.

In reality, Ray hopped on a flight to Los Angeles, then drove the 60 or so miles east

to San Bernardino.

In his autobiography, Ray recalls not being too impressed with McDonald's when he saw

it for the first time.

It was a rather non-descript, small, octagonal building that looked pretty much like any

other drive-in restaurant in the mid-1950s.

At about 11:00 AM, McDonald's opened up and Ray took a seat in his car a little ways off

to watch.

When the lines started to form, Ray noticed the workers inside McDonald's picked up their

pace and met the impressive demand.

That's when Ray got out of his car to see what the fuss was about.

He started by chatting with some of the folks in line and quickly found out that most of

the people hadn't only eaten there before but they were regulars—one of the guys saying

he ate there every single day to avoid eating his wife's cold meatloaf sandwiches.

In the movie, after meeting with Nick Offerman's Dick McDonald and John Carroll Lynch's Mac

McDonald, Michael Keaton's version of Ray Kroc gets a tour of how McDonald's is able

to make burgers in about 30 seconds instead of the norm for many drive-ins of the time—30

minutes.

Impressed, Ray asks the brothers to dinner to learn more about their story.

That second part is true, but Ray didn't get a tour of the kitchen right away.

After being thoroughly impressed with what he saw, Ray introduced himself and immediately

hit it off with Dick and Mac, who affectionately called him Mr. Multimixer.

They decided to have dinner that night so Ray could learn more about their restaurant.

It's here, in the movie, that Dick and Mac tell him their story.

And for the most part, the story we hear in the movie is true.

Like the movie says, the McDonald brothers came to California from New Hampshire.

They'd done so after seeing their dad get fired from his job at a shoe factory for simply

being too old.

He wasn't any use to the factory anymore, who wanted younger employees.

As you can imagine, that put a lot of financial stress on the family.

Mac—his real name was Maurice—was determined to not let that happen to him, so he decided

to move to California to strike it rich in Hollywood.

By the way, the movie doesn't really mention it, but Mac was seven years older than Dick.

Shortly after, in 1926, Dick joined his brother in California right after he graduated from

high school.

But as millions of others who have tried to become rich and famous in Hollywood can attest—their

own big break didn't happen right away.

To make a living, the brothers had an idea to start taking advantage of the increasing

rate of cars on the road.

Today the idea of a lemonade stand is something we think of kids doing, but they started,

quite literally, a juice stand.

Freshly squeezed orange juice for five cents a cup.

Remember this was the 1920s.

No A/C, no climate control of any sort.

Driving the streets in California was a hot, dusty affair.

To lure in customers, the brothers put up some bright signs that would catch the eye

of passersby on the road who gladly paid for a chance at a fresh, cool drink.

But the stand wasn't enough to pay their bills.

Besides, they didn't come to California to sell orange juice.

So that's when, like the movie also correctly explains, the brothers started working at

Columbia Studios doing mostly manual labor like setting up lights and things like that.

In the movie, the brothers tell Ray over dinner that they saved up their money working at

Columbia until they could buy their own movie theater in Glendora, California.

But it was bad timing because that was September of 1929.

That's true, although that timing isn't quite right.

According to Ray Kroc's autobiography, it was actually 1932 when the brothers bought

their movie theater.

But the result was the same.

Starting a business is never easy, but with the country going through the Great Depression

followed by World War II, it was even more difficult.

The brothers learned a really important lesson, though, about squeezing more than oranges

but rather squeezing their wallets.

There would be some days that they only ate a single meal—a hot dog from a small stand

by their theater.

According to the movie, that hot dog stand was run by someone named Wylie Reid.

I couldn't find anything to verify that, but it is true that hot dog stand was one of the

inspirations for the McDonald brothers starting their own restaurant.

After about five years, they decided to pull the plug on their movie theater.

The movie says this restaurant was a hot dog and orange juice stand, which I'm guessing

was because of their orange juice stand they had right after moving out to California,

but in truth it was a barbecue restaurant.

It was in Arcadia, California, though, like the movie says.

Although, to be fair, the movie mentions the brothers moved their stand to San Bernardino

in 1940 and then opened McDonald's Famous Barbecue.

That's pretty close to what really happened.

Their restaurant in Arcadia was called "Airdrome", something they named it because it was right

next to what's now an abandoned airfield in Arcadia known as either the Monrovia Airport

or, more formally, Foothill Flying Field.

As you can probably guess, with their background running a theater, setting up lights on a

movie set and squeezing orange juice, they didn't have much restaurant experience.

But they had a friend who knew how to make barbecue, so they learned pretty quick.

But as it turns out, selling barbecue by an airfield wasn't what the brothers had in mind,

either.

It's worth pointing out, though, that the airfield was still pretty popular.

In fact, Foothill Flying Field stayed in operation until 1953 and even had a couple movies shot

there in its heyday.

Oh, and as a fun little fact for you, remember Poncho Barnes from when we learned about the

true story behind The Right Stuff?

She frequented Foothill Flying Field in the 1930s.

According to the movie, the McDonalds brothers actually packed up the entire building from

Arcadia and moved it to San Bernardino.

And that's true.

It cost them about $200 bucks, or about $2,500 in today's dollars to chop up their wooden,

octagonal stand in half and transport it to a new spot they'd gotten in San Bernardino

with the help of a $5,000 loan from Bank of America.

Since they weren't near an airfield anymore, the name "Airdrome" wouldn't make much sense.

So the brothers decided to keep it simple— McDonald's Barbecue.

But even after all of this, including moving to a bigger town in San Bernardino, their

restaurant wasn't taking off like they'd hoped.

That's not to say they weren't popular.

They were.

Their parking lot in San Bernardino was almost always packed full.

But it still wasn't enough to solidify their future—something, if you remember, was a

big driver for their move from New Hampshire to California years before.

So, just like the movie says, the brothers decided to take a really big risk.

They were convinced they could solidify their future if they catered to drivers.

McDonald's Barbecue at the time was following the same model as a typical drive-in, complete

with attractive young girls as carhops.

As a little side note, carhops are still in use today by drive-ins, most notably the fast-food

chain Sonic.

In the 1940s, though, carhops were almost exclusively pretty young girls because restaurant

owners quickly caught onto a common denominator during World War II that most of the clientele

for a lot of drive-ins tended to be younger men in the military.

So, quite simply, a pretty girl sold more food and that element of sexism flourished

even after the war.

Oh, and the term "carhop" itself came from when one of those girls would hop on the running

board of a car as a way of claiming the patron inside as their own.

McDonald's Barbecue was doing well as a drive-in, but the brothers were still barely making

a profit.

They didn't seem to think the amount of work they were putting into their restaurant was

warranting their return.

But they were convinced the wave of the future was to cater to drivers, just like they had

done with the orange juice stand years earlier.

In 1948, the brothers did something no one in business does when they shut down their

very successful restaurant and overhauled it in an attempt to make it even more successful.

They did pretty much all the things the movie mentions—slimming down their menu to burgers,

fries and a drink, and creating an assembly line process to deliver food quickly and with

high quality.

That last part was key.

You might not really think of McDonald's burgers as being high quality today, but from all

of the research I could find everyone seems to agree that the original restaurant run

by the McDonald's brothers had amazing food—it was only after Ray Kroc entered the picture

that quality started being sacrificed for quantity.

But that's getting ahead of our story.

When they reopened their restaurant as simply McDonald's, it was a hit!

All of this was something the movie very cleverly explains as the McDonald brothers have dinner

with Michael Keaton's version of Ray Kroc.

And while that dinner did happen, from what I could gather it'd seem they went over how

their operation worked more at that dinner than the full history of their restaurant.

Since, if you recall, Ray didn't jump to a tour of their kitchen right away like we saw

in the movie.

But regardless, the movie is correct in showing that Ray was hooked.

He knew there was something special about McDonald's.

Although, in the movie, it's Ray Kroc who mentions the idea of franchising to the brothers.

According to Ray's autobiography, it was Dick McDonald who wondered aloud at one of their

early conversations who they could get to open similar restaurants.

To which Ray replied, "What about me?"

Oh, and the movie is also correct in mentioning that the brothers already tried franchising

before Ray came into the picture.

The morning after their dinner, the brothers mention there's five McDonald's locations.

Three in Southern California, one in Sacramento and one in Phoenix.

In truth there were ten other McDonald's, most in California but with two in Arizona.

Just like the movie shows, though, Ray agreed with the brothers at a rate of 1.9% gross

sales from any franchisees he brought on board.

Actually, Ray asked for 2% but they said 1.9% sounds better to franchisees because it sounds

like a lot less than the full and rounded 2%.

With that and a 10-year contract with the McDonalds brothers, Ray Kroc was no longer

in the Multimixer business.

At least that's what the movie implies.

Well, not really.

In truth, one of the reasons Ray was so excited about McDonald's was his idea that he might

be able to open a new McDonald's somewhere and sell them eight Multimixers.

So he still saw that as the way he'd make his money out of the deal.

While the movie doesn't really mention it, a franchise fee for starting a McDonald's

in 1954 was $950, or about $8,600 today.

For some comparison, a quick search online shows that the franchise fee today is $45,000—plus

building costs and other costs that can get up into the millions of dollars depending

on where it's located.

Back in the movie, the first store that Ray Kroc opens is in Des Plaines, Illinois.

One of the first indicators in a change of attitude with Michael Keaton's version of

Ray comes when he calls Dick McDonald to talk about a change to their building design.

As the movie explains, the change is to put in a basement.

They need that so they can add a furnace—after all, Illinois is a bit colder than California

so the building design didn't have to think about putting in a furnace.

As the movie would have us believe, Dick agrees that they need a furnace but that they need

to have their architect look at the proposed changes and make sure it's done right.

Upset at the delay, Ray slams down his phone and ends up just going ahead and doing it

anyway.

Maybe that's how it happened.

But Ray Kroc's autobiography would say something different.

When Ray called the McDonalds brothers and asked if he could put in a basement with a

furnace at his first location in Des Plaines, their reply was that of course he could.

Ray asked for a registered letter approving the change, something that his contract with

the McDonalds said he needed.

They said just go ahead and do it, they didn't need the letter.

Even the McDonalds brothers lawyer didn't seem to help.

When Ray's lawyer asked the McDonalds' lawyer what he should do if they don't provide an

official letter saying the change was alright, it was swept under the rug as Ray's problem,

not the brothers'.

Of course, that's from Ray's side of the story.

Unfortunately, neither of the McDonalds brothers wrote an autobiography or really documented

things nearly as well as Ray Kroc did.

So, we only have one side.

As they say, history is written by the winners.

Something else the movie doesn't really mention was something that Ray Kroc claimed to have

been a major source of friction between him and the McDonalds brothers early on.

You see, according to their contract, the ten McDonald's restaurants already in business

could keep their names but any other stores opened in the U.S. had to go through Ray.

Well, as it turns out, after getting the Des Plaines McDonald's off the ground, Ray found

out that the McDonalds brothers had sold the rights to an ice cream company in Cook County,

Illinois—right where Ray was working to build up his own McDonald's as per his agreement

with the brothers.

That didn't make Ray too happy, and he ended up having to spend $25,000 to get the rights

back from the ice cream company.

That was $25,000 that, according to Ray, he didn't have to spend at the time—he was

in major debt at that point, mostly living off money made from selling Multimixers and

dumping all of that into McDonald's.

Now we haven't really talked about this aspect of the movie much at all yet, but it's clear

from the storyline of the film that all of this was putting a lot of stress on Ray's

marriage.

That would be to Ethel, who's played by Laura Dern in the movie.

And that whole strain on the relationship was true.

Although if you remember, I mentioned Ray and Ethel had a daughter.

The movie doesn't mention her at all, but her name was Marilyn and she was born in 1924,

two years after Ray and Ethel were married.

With all of the travel, business and obsession with work, Ray and Ethel's marriage strained

to the point of divorce in 1961.

In the movie, a lot of this strain is also brought on by the presence of another woman.

That'd be Joan Smith, who's played by Linda Cardellini in the film.

In the movie, Joan is married to Patrick Wilson's character, Rollie Smith, when Ray meets her.

The latter wants to become a McDonald's franchisee, and after meeting Joan, we see a late night

phone call between the two where Ray starts talking about how it's a shame that others

can't think big like Joan does.

As viewers we get the idea that Ray is talking about his wife Ethel there, while Joan thinks

the same issue of her husband Rollie.

The specifics of the conversation were made up, of course, but that general sense is pretty

accurate—but it's not the full story.

You see, Joan Smith was a real person and she really was married to a man named Rollie

when Ray met her.

Although Rollie wasn't the steakhouse owner that we saw in the movie.

According to Ray's autobiography, the fact that they were both married was one of the

reasons they had to ignore the spark they both felt when they met for so long, but it'd

seem that was delaying the inevitable.

In 1961, Ray Kroc divorced Ethel after 39 years of marriage when he realized that he

was falling for Joan.

In the divorce, Ethel got the house, car, the insurance—just like the movie shows—Ray

gave Ethel everything he had—except for McDonald's stock.

Oh, and she also got $30,000 a year for the rest of her life.

So Ray was single now, but Joan was not.

While he was waiting for Joan to get divorced, Ray fell for actor John Wayne's secretary,

a woman named Jane Dobbins that he had met through a mutual friend.

In 1963, only two weeks after meeting Jane, Ray married her.

But that didn't last for real long.

In 1968, Ray divorced Jane and in 1969 finally married Joan—who he remained married to

for the rest of his life.

We haven't talked about him yet, but back in the movie there's moment when Harry Sonnenborn

meets Ray Kroc.

And it's a bit of a revelation for Ray.

Harry is played by B.J. Novak in the film.

After reading through his ledger, Harry tells Ray that there's a big problem: You don't

seem to realize what business you're in.

"You're not in the burger business," Harry tells him.

"You're in the real estate business."

That particular scene was made up for the film, but the basic gist was correct.

It was Harry's idea that McDonald's shift their focus from being a burger restaurant

and instead look at becoming a real estate company.

That's when McDonald's really started to take off.

Harry's idea was to convince land owners to set up a subordinate lease on their unused

land.

Basically, the land owners were agreeing to let McDonald's act like the owners of the

land so they could lease it out to franchisees.

The land owners, then, would get whatever they agreed to in the deal.

So the benefit for the land owners was that they'd be able to turn vacant land into a

revenue stream without doing much work—McDonald's would do it all.

On the other side, Harry figured out how to charge the franchisees enough to cover their

own mortgage and overhead costs while still making a profit.

Lastly, the franchisees were able to own their stores and turn a profit using the McDonald's

name and formula that was still revolutionary in the late 1950s.

Sure, the fast-food restaurant that would eventually become Burger King started in 1953,

but they didn't really start to expand until much later.

McDonald's was turning into a moneymaking machine for everyone involved.

Going back to the movie, at the end of the movie Michael Keaton's version of Ray Kroc

basically forces out the McDonalds brothers, who eventually agree to a $2.7 million buyout.

That's true, even down to the amount—$2.7 million, or $1 million for each of the two

brothers after taxes were paid.

That was in 1961, so if you recall that was the same year Ray divorced Ethel.

$2.7 million then is about the same as $22 million today.

Not too bad, but certainly not the level of money that McDonald's was worth.

Oh, and the movie was also correct in showing that Ray Kroc didn't hold true to the agreement

of 1% of company profits in perpetuity.

But something the movie doesn't really mention is Ray's side of that.

Again, history being written by the winners, we don't really know how much of this is actually

true but it'd seem that the original McDonalds brothers refused to fulfill part of the deal

when they sold their rights to Ray Kroc.

Namely, that original restaurant they started in San Bernardino—they refused to give it

to Ray.

So, in turn, Ray refused to give them their percentage of McDonald's profits.

Today, that'd be well over $100 million a year compared to McDonald's earnings today

at 0.5% for each brother.

After selling out their rights in 1961, Ray Kroc went onto continue with the claim that

he was the founder of McDonald's, something that we see shown in the movie.

Oh, and as a fun little fact, in 1974 as Ray's involvement in the day-to-day operations started

to dwindle, he turned to a different industry as he bought the San Diego Padres baseball

team.

In 1977, Ray's autobiography was released and that same year he stepped down as president

of McDonald's and moved into a senior chairman role that removed him from most of the goings

on at McDonald's.

That Ray Kroc considered himself the founder of McDonald's was something that confused

a lot of people who knew the true story—something that Ray himself didn't seem to hide in his

autobiography.

It's not like he ever pretended like the McDonalds brothers didn't exist; and yet he continued

to refer to himself as the founder of McDonald's.

After Ray Kroc stepped down as president in 1977, he was replaced by the grill operator

turned businessman, Fred Turner.

In the movie, Fred is played by Justin Randell Brooke.

In 1984, Ray Kroc passed away at the age of 81.

He never changed his story about being the founder.

As for the McDonald brothers, unfortunately the movie is pretty accurate in depicting

what happened to them.

Some of Mac's relatives have since gone on record to say that this failure to secure

the percentage of McDonald's profits were a major contributing factor to the heart attack

that took his life in 1971.

And yes, McDonald's did force them to change the name of their original restaurant—so

it was renamed to The Big M—but a new McDonald's opened up block away and in 1967, The Big

M went out of business.

As for Dick McDonald, he would end up moving back to New Hampshire.

He was credited, as the movie shows, as being the one who came up with the idea for the

golden arches, as well as being the one who grilled the very first hamburger at a McDonald's

restaurant.

But then, in 1991, Fred Turner changed the official story of McDonald's by changing their

Founder's Day that formerly honored Ray Kroc as the founder to honoring Ray alongside the

two McDonald brothers.

As Fred explained the change in an interview at the time, the McDonalds brothers were the

founders of the concept while Ray Kroc was the founder of the company that developed

the concept into the largest food service organization in the world.

After Ray Kroc's death, Joan spent the remainder of her years as a philanthropist.

She started by trying to donate the San Diego Padres to the city of San Diego.

But that's against Major League Baseball's rules, so she just sold it and went about

the process of giving away their fortune.

In 1997, she donated $15 million dollars to the region of Grand Forks, North Dakota to

help with recovery efforts after they suffered what's called the Red River flood—the worst

flooding they'd had since 1826.

That money was given anonymously until a journalist managed to track down the source, which led

her to admitting it was her.

There were always small donations here and there—well, small for a billionaire, I guess—but

then in 2002 she donated $1.6 billion dollars to the Salvation Army.

Yes, that's billion with a "b".

Joan Kroc died on October 12th 2003, and in November, her estate followed through with

one of her final wishes—to make another donation.

This time it was in the amount of $225 million dollars to National Public Radio—NPR.

That singlehandedly increased NPR's budget for 2004 by 50%.

In fact, if you're listening to this then I'm going to go out on a limb and assume you've

heard some of the great podcasts put together by NPR.

NPR launched their very first podcasts in August of 2005, an area of expansion that

was possible thanks to the donation from Joan Kroc.

This episode of Based on a True Story was written and produced by me, Dan LeFebvre.

To learn more about Ray Kroc, I'd recommend picking up Ray's autobiography called Grinding

It Out: The Making of McDonald's.

Sure, that's all from Ray's point of view so there's bound to be some bias in there,

but it's still a good read that dives way deeper into the details of a lot of the story.

Another great book I'd recommend is Ray & Joan: The Man Who Made the McDonald's Fortune and

the Woman Who Gave It All Away by Lisa Napoli.

I'll add links to that book and plenty more resources to begin your deep dive into the

life of Ray Kroc and the rise of McDonald's over at basedonatruestorypodcast.com

Before we get to the answer to the two truths and a lie game, here's another 5-star review!

This one is a very brief review from Andrea over on Facebook and it says:

Just started the podcast and I have fallen in love!

There are several episodes/movies that I didn't think I would be into, but found myself looking

forward to commute times to finish up the episodes!

Hoping to support you on Patreon soon!

Haha, now if you've listened to the Becoming Jane episode from last month you'll know that

Andrea did become a patron of the show and picked that movie to cover.

Of course, that pushed it up in front of other episodes I'd recorded which is why that episode

came out first.

But that's neither here nor there—thank you so much Andrea!

I really appreciate the kind words and support!

OK, now it's time for the answer to our two truths and a lie game from the beginning of

the episode!

As a refresher, here are the two truths and one lie:

1.

Ray Kroc called himself the founder of McDonald's 2.

The restaurant that would become Burger King actually started before the first McDonald's

3.

Dick and Mac McDonald sold their rights to McDonald's to Ray Kroc for $2.7 million.

Did you find out which one is a lie?

The lie is… #2.

As we learned, even if briefly, Burger King was founded in the early 1950s while the first

McDonald's was founded in 1948.

Technically it was in 1953 when InstaBurger King was founded in Jacksonville, Florida.

But then it was renamed Burger King the next year.

So that's sort of similar to the McDonald's story, at least as far as the name is concerned,

since McDonald's used to be McDonald's Barbecue before switching to burgers and simply being

named McDonald's.

Haha, or maybe that's not really the same.

So now that you know a little more about the true story behind McDonald's, what do you

think?

Are you still a fan of the golden arches?

Or maybe you've never been a fan of them—either way, consider this your official invitation

to join the Based on a True Story Facebook group and share your thoughts with the community!

You can unlock access to bonus episodes by supporting the show over at basedonatruestorypodcast.com/support

or find the entire archive of episodes for free right now over at the show's home on

the web at www.basedonatruestorypodcast.com.

Thanks so much for listening, and I'll chat with you again really soon!

For more infomation >> How much of the 2016 film The Founder is historically accurate? - Duration: 36:57.

-------------------------------------------

How do smart meters work? | Smart Energy GB - Duration: 1:07.

The smart meter system is made up of two parts the smart meters, which replace

your traditional gas and electricity meters and the in-home display a

portable screen that shows you how much gas and electricity you're using and how

much it's costing you. Both parts of the system work together to ensure you

receive accurate information about your energy use in near-real-time for

electricity and half-hourly for gas. Your smart meter securely shares only these

readings automatically with your in-home display and with your energy supplier,

making sure your energy bills are always accurate. You have the option to have

this information sent to your supplier monthly daily or even half hourly. The

more frequently your supplier receives this data the better they could advise

you on where you can make savings. Smart meters can also help reconnect you more

efficiently should your energy be cut off unexpectedly. Contact your energy

supplier today about getting your smart meter at no extra cost

For more infomation >> How do smart meters work? | Smart Energy GB - Duration: 1:07.

-------------------------------------------

How Much Time Do Americans Spend Behind the Wheel? - Duration: 3:48.

We measure use of the nation's highway system in excruciating detail but we know much less

about how the system is performing.

And so this project was an effort to develop a comprehensive measure of how well the U.S.

highway system is performing.

Travel speed and travel time are both important measures of how the system is performing,

and so we focus on those two measures.

Another reason we think this is an important issue is that travel time is by far the largest

component of the overall economic cost of moving both people and goods throughout the

U.S. and we want to know how large that cost is and how it's changing over time.

Because we're reporting this measure at such a high level of aggregation there's

lots of stability in it, it doesn't vary a lot from year to year.

This graph, which also compares our estimates for 2014 and 2015 focuses in on a subset of

the previous one, which is travel by automobiles only.

This normalizes it per licensed driver to make it less abstract and hopefully give it

some familiarity.

Interestingly this resorts the ranking of the states in a way that tends to place rural

states where trips tend to span very long distances but speeds can be quite high.

These data average just under an hour a day.

And that compares to .96 hours per day reported average in household vehicles of .96 hours

per day reported in the 2009 Nationwide Household Travel Survey and the American Time Use Survey

reports about 1.1 hours per day.

So we think we're in the right ballpark but those are both relatively small samples

whereas this is a comprehensive nationwide estimate.

There are many potential applications of this One is to develop reliable estimates of delay

for both metropolitan areas and the nation as a whole.

Undoubtedly you've all heard of the Texas Transportation Institute's estimates of

travel delay and we're interested in how our estimates will compare to those.

Because of the spatial resolution with which we construct the estimates it's also possible

to distinguish between normal rush hour, sometimes referred to as recurring delay, and that caused

by incidents, or road construction projects, or special events and abnormal weather.

Of course maybe the most obvious application is to monitor long-term trends in travel speed

and time as I indicated previously these are important measures of the way in which the

highway system is performing.

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