- Has this ever happened to you?
You get this amazing opportunity
to talk about your big idea,
but you only get like two minutes to do it in.
How do you do that?
How do you fit your big idea into a teeny tiny space?
That's what we're talking about this week
on Find the Red Thread.
I'm your host Tamsen Webster of TamsenWebster.com.
If you are a fan of these videos or of me,
or of big ideas, would you please like and subscribe?
Thanks so much.
(upbeat music)
How do you take this big idea
and fit it into a smaller than normal time slot?
Well, there are two things not to do.
The first thing is not
to drop out some major point in your presentation,
because if it's a major point,
you should not be able to drop it out.
I hope I don't need to say anything else on that.
The second thing and unfortunately I say
this a lot when I'm working with corporate executives
and teams is you can't just take the same amount of material
and squish it down by either going
through the slides faster or speaking faster,
because it's the still same amount
of information coming at people,
but when you speed it up,
you're probably taking out the pauses
and the brakes and allow people to process that information.
You're taking out their ability to question
and their ability to get the answers
that they are looking for,
and you need that in order to truly convince somebody
that what you're recommending is the best course of action.
So what does this mean?
Well, it means that instead
of focusing so much on the size of the time slot,
we need to focus instead on the size of change
that's possible in our audience given the time slot,
because change takes time.
It takes time to move someone mentally
from one place to another.
And yeah, of course sometimes those changes
are feel instantaneous,
but they feel instantaneous
when a couple things are true.
When one, we're already fairly aware of what the problem is
and what we could do differently
and then somebody gives us a clear path
that goes, "Yes, this makes sense."
It also happens fairly instantaneously when what
we are being asked to do,
the changes that we are being asked to make feels something
that we are fully capable of doing or at least trying.
See, we have to make sure that people feel capable
and willing to make a change,
which means we have to
back up when we've been given a time slot
and ask ourselves first where are they now?
How ready are they to hear this?
How aware are they of the topics
and the ideas I'm going to be presenting?
Once they hear those things,
how willing are they going to be to adopt them?
And adapt as necessary to make that change.
We are really assessing ahead
of time what's their level of expertise,
what's their level of awareness,
what's their level of resistance or readiness?
It's only when we know those things can we start
to really accurately figure out what can we do
in a particular amount of time,
because for somebody who's ready,
willing, and able, you can make a major change
for them in just two minutes.
But for somebody who's never even thought about what
you are about to present to them in that way,
and they may even be resistant,
you're not going to get them all the way
to doing something differently in two minutes.
But you might be able to get them to ask a question
that sets them on a different course of exploration.
So this is what you need to be thinking through.
In a very short amount of time,
you can only move them a short amount of space,
which means if they're ready,
you can move them all the way to that change,
but if they're not, what can you do in two minutes?
Two minutes is a great time
to get people to ask a new question,
particularly those resistant ones.
Or what about five minutes?
Well, for somebody who's resistant or unaware or inexpert,
in five minutes, you can give a nice overview
where you're not asking them
to do anything really difficult or hard at the end.
You could also get them
to understand a different perspective
in a five-minute time period.
But again, you may not get them to actually
do something different.
But if you've ever seen an effective Ignite Talk,
all of which are five minutes by the way,
you've seen an enormous range
in what can happen effectively in five minutes.
That's also true for any number
of TED talks that you've seen.
I know anyone I've ever shown Joe Smith's
"How to Use a Paper Towel" talk to,
which is 4 1/2 minutes,
has permanently changed
at least how they think about using paper towels.
And some of us still to this day shake 12 times
and then fold the paper towel.
So what about 10 minutes?
18 minutes?
Now, those most common TED talk lengths.
Well, 10 minutes is a wonderful amount
of time to kind of get a pretty diverse audience,
because in 10 minutes,
you can get somebody who's already familiar,
already willing to see a problem
or a goal in a different way,
and to give them a different perspective
on how to achieve it.
They may already be doing the thing you want them to do,
but now you've given them a different way
to talk about it to other people.
To the unaware or the inexpert
or the resistant people in the audience,
10 minutes is often time enough
to get them to start questioning the way
that they've seen things before.
But what about an 18 minute talk?
An 18 minute talk, again,
that comes back to these same concepts
of simplicity and ability.
If the audience perceives this talk
to be and this idea to be fairly simple,
they're going to get pretty annoyed if you
took 18 minutes to get to that point.
But if instead, the talk or the idea is about something
like "Consciousness is Math,"
which is a talk I worked
on with Max Tagmark a few years ago,
there is a couple big ideas
that have to get out there for people who are inexpert
and unaware from the beginning.
A: consciousness, and what does he mean by that?
And how does it work and why is it important?
And then the second big idea.
What's the function of math
and how does that apply
and why might math the an explanation of consciousness?
Those two things are both pretty complex,
and given the lay audience of a TED audience,
these are not people who can immediately apply them.
So we had to be very thoughtful about what we could do.
And after about 20 minutes,
you start to open up time in what you can accomplish,
but no matter what length of time you have,
start where they are and figure out what in
that amount of time is possible to move them,
which means you may not get them all the way
to your big idea, but you might be
able to get them asking questions
that make them much more willing
to hear the next presentation on that talk.
So that's how you fit
your big idea into a smaller than normal space.
You figure out how big the size of the change can be in
that size of space, and you figure out
which part of the idea then fits.
It's probably not going to be the whole thing.
I hope that's helped you answer that question this week.
I'm Tamsen Webster of TamsenWebster.com.
If you need help figuring out how exactly either what
your idea is or how to get into that time,
that's what I love to do most,
both for individuals and for organizations,
so reach out to me at TamsenWebster.com/contact.
I hope to see or hear you next week on Find the Red Thread.
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