Explained: How Do Streamers Make Money?
Welcome back to eSports1 the one for eSports, my name is Danny Burke and today Im gonna
teach you how to make money as a streamer - all you have to do is sit back and watch,
I think thats a fair deal.
When I was a kid I wanted to be on TV.
I may not have understood everything but the path seemed quite clear.
I apply for a job, do a few auditions, make a name for myself, get a lucky break and then
a TV company will pay me money for my work.
Its never that simple obviously but times have changed - now many kids have grown up
in a world dominated by the new TV stars - streamers.
I wanted to talk about streaming, so I went to google and typed in -How Do Streamers-
the first thing that came up was How Do Streamers Make Money?
Its a popular question and a good one.
When people hear that Ninja makes half a million a month - they naturally wanna know how and
if they can do it too.
We all know that streamers make money off subs and donations.
For 4.99 US dollars a month, viewers can sub to their favourite streamers.
This supports them, gives them special emojis and removes any adverts on that stream.
Donations can also be made which some streamers prefer because they don't have to share any
revenue with Twitch like they do with subscriptions.
YouTube live streaming has similar features including Super Chat.
OK, so perhaps nothing new there - many people know how to set up a stream and how to get
money, but they wont get any if theres nobody watching them.
There are two very different approaches people normally take in order to attract new viewers
and get their subscriptions and donations - the first is to play a popular game.
This one is obvious and a great example is Fortnite.
As Fortnite grew in popularity, so too did the demand for people streaming it.
Some people saw an opportunity and started streaming Fortnite, some have even made streaming
their full time job off the back of it.
Thats amazing if it happens, but its also very difficult to do.
Popular games are also filled with new streamers trying to do this exact same thing.
Right now, with a game like Fortnite, even if you manage to get 50 people watch you play
Fortnite on Twitch, youre not even gonna be in the most watched 150 streams - people have
to scroll down a lot to find that game.
Some new streamers avoid this problem altogether by streaming games that arent played as much
- brilliant - less competition, right?
Well yes but if a game isnt that popular then its rare that many people will be looking
for streamers playing it, so youre still going to end up with no viewers.
It seems like the streamers that do make it have a mix of skills, personality and the
snowball effect.
You know how they say the rich get richer?
Well they say the same could be said for streamers.
When you go to the front page of Twitch and click on one of the games or categories, youll
instantly be shown the top streamers for that game.
Most people are likely to click on one of those streams because its right in front of
them and also if a lot of people are already watching these top streams, they must be worth
watching, right?
In this sense, the most viewed streamers tend to pick up many of the new visitors to sites
like Twitch.
Then theres sponsorship deals - once someone reaches the top, they are swamped by companies
looking to sponsor them.
Go to any big streamers profile page and you wont have to scroll down far before you see
a spread of sponsorships - if their gamers its usually going to be their computer parts,
gaming chairs, monitors - that sort of thing.
These companies will usually give the streamer a share of the purchase money when someone
buys through that page.
Youll usually see a Merch page too which if don't properly can be a very lucrative source
of income.
Finally, theres YouTube.
Although YouTube live streaming is still behind Twitch in a number of ways, its still dominates
the video scene.
Many big Twitch streamers now use this to their advantage by uploading highlights of
their stream to YouTube.
If theyre big enough, theyll usually have an editor do that for them so they can focus
on streaming.
Ninjas YouTube channel gets over 5 million views a day - thats his YouTube, not even
his Twitch.
That means he's probably making about 130,000 US Dollars just off his YouTube channel.
You can see where Im going with all of this, the bigger the YouTube channel, the more money
making opportunities they have.
Another thing people forget is that these things take time - its easy to assume that
streamers blow up out of nowhere - one minute youd never hard of them, the next you watch
them all the time and you hear that theyre making tens of thousands of dollars every
month.
What people don't realise is how long some of these people have been streaming for.
Take Dr Disrespect for example - he started streaming in 2015 - by January 2016 he was
average just 9 video views a day.
Think of that - 9.
By the end of the following year he was pulling in over 5 and a half million - it didnt come
overnight though and very few people can say they watched him from the start.
So to summarise - Streaming is, well its easy but difficult.
Its easy to do it, you could have set up a stream in the time it takes you to watch this
video - but making money from it?
Thats a whole other ball game.
Perhaps its best to take the advice of many big streamers - don't set out to do it for
the money - whatever you stream, stream it because you want to.
If youre having fun and you give it enough time, the right people will find you in the
end, and perhaps youll make a pretty penny while youre at it.
What topic shall we discuss next on Explained?
Im going to start picking them from the comments section in every new video starting with this
one so hurry up and ask a question right away - thanks for watching esports1, the one for
you for esports, my name is Danny Burke and Ill see you all in the next one.
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