Goodmorning ladies and gentlemen ! (The translation is not perfect, but I hope it will be okay for you)
And welcome in this new video.
So for those who do not know me, my name is Alexandre Calvez
and usually on my channel I upload some discoveries of objects and original recipes.
You will have understood that the theme that I will address today has nothing to do with it.
But I thought that this subject of money on Youtube could be interesting
for two good reasons. The first is that there are a lot of fantasies about money on Youtube,
there were reports, videos and articles on the subject
but overall it's still pretty vague.
So I thought that sharing a concrete case could be useful.
And then there are also a lot of people who have talent or knowledge
in a particular area but are reluctant to get started because they eventually
already a job and it is not easy to engage in an adventure like this
especially when the revenues are uncertain so if this video can guide them and help them in their reflection,
why not.
And then finally I feel legitimate to talk about it because it's been more than six years
that I make videos on Youtube.
I recently passed 100 million views on my channel,
it allowed me to have a lot of perspective on the subject and especially it is a scale enough
great to be able to give you concrete numbers that actually means something.
First of all, I would like to remember the context because I think it's quite important.
I will start in a general way and then we will go into detail with my personal case.
There are many ways to make money on Youtube but the one we are interested in today is monetization,
that is, the revenue from advertisements that are shown before, during and after the videos.
Google is the owner of Youtube who sells these ads
and he shares the income with the creator.
49% for Google and 51% for the creator.
To make it clearer let's imagine that Google sold this ad one euro,
he recovers 49 cents and the creator 51 cents.
On these 51 cents there is very often an intermediary called "network"
and who deals with the return to the creators in exchange for various services in particular the protection
against copyright and advice to improve their channels.
These can take between 0 and 30% of the creator's income.
Then, since this is a professional activity, you have to declare your income
and for that you need a company in France if you are self-employed the state takes about 25%
except that of course there is a ceiling and if you go over you go to the next level
and that's about 50% and believe me, I'm nice.
So in the best case the videographer is left with a salary of about 38 cents
on the 1 euro that were there at the base
and if he is a bit more advanced than he has a network and a more traditional company,
it is rather with 21 cents on the 1 euro that were there at the beginning.
So that's working more or less the same as other types of businesses.
So how do you make that money, well, it's just with the views
monetized that we realize ..
It has nothing to do with the number of subscribers because there are people who have a million subscribers and who make 100k views
and others who have a hundred thousand subscribers and make a million views per video.
So it's really the views that matter
and among these views there are some that yield nothing,
about 40% just because people have adblock so no advertising no money
or just because Youtube does not advertise every time we watch a video.
There is also the fact that on videos of more than ten minutes we can put several commercials
whereas on those less than 10 minutes precisely there is only one at the beginning.
Not to mention the fact that some themes pay more than others
simply because advertisers, so those who put ads, do not always have the same budgets and
some pubs are worth more than others.
For example, advertisements for cars yield more than those for food
so if you have a chain specialized in the kitchen and you have as much view as a chain specialized in the automobile
you will probably earn less than him simply because the ads are cheaper and the audience is not the same.
It will therefore take much more to reach an equivalent level.
All this to tell you that even if the number of views of a creator can be a good indicator on his income
it is not always true to reality since there are many parameters that are taken into account.
It can easily vary from simple to triple so unless the creator reveals his income is almost impossible to know.
Not to mention the partnerships and derivatives of course.
Here I think I have summarized the outline of this rather complex subject.
Now we can go to my particular case.
I know you're here for that.
For that I will go in my studio creator so it's a little behind the scenes of a Youtube channel
this is where we have all the statistics on our videos and therefore our income.
So how do we record the screen?
oook
It makes that thing flipper.
Ok so here I am on the home, it summarizes a little bit of everything happening right now on my channel.
For example, you can see that my last video was 950 miles so that's pretty much honestly.
We also see that I have 878,737 subscribers and that I have earned nearly 24k in the last 28 days.
We also know that I made 5.1 million views in August and that brought me $ 3724.
But again it's not very representative because the ratio tends to fluctuate.
To give you an idea in general it brings in a lot more to make a million views in December than 1 million in January.
So I'll take a much more concrete example.
I'll take a week in January,
so there for example we can see that I made 1.7 million views and it brought me 1050 dollars
so we are very far from the famous phrase "thousand eyes equal 1 euro" there is closer to 50 cents
since we also have to convert the currency and we will compare with a week of December.
That's good, it's perfect as an example.
There I made 780k views on the same period in December and it brought me more
than to make 1.7 million in January.
This is a concrete example but that is why we will have to go on a much larger scale
in terms of time and number of views to get a much more accurate idea
Exact income from a Youtuber.
Knowing that I have a chain in the middle simply because I have 50% of men and women who follow me,
the ages are fairly well distributed and above all I deal with very varied subjects.
So you can easily consider my personal case as an average of other creators in France.
So suddenly I will select the period that corresponds to my 100 million views,
it was done in about two years.
Each of the spades you can see here is the output of a video,
I published about a hundred of these two years.
And so what interests us here is that actually 100 million views
reported me the equivalent of 90k dollars.
This sum corresponds to 51% of the revenues that Youtube has generated thanks to my content
but you can imagine that I'm not paid in dollars so we'll have to convert that into euros.
Hop.
So that corresponds to 77 500 euros.
The euro has fallen a little in recent times against the dollar, it was a little higher in 2016 and 2017
so we can easily round around 80 thousand euros.
What makes us so, and again is an average, 100 million views equals 80k euros.
What corresponds to 1000 sight equals 80 euro cents.
So we arrive in figures that have already been communicated by other Youtuber.
It does indeed correspond to reality you can put that in mind,
for an average channel, on themes we will say generalist with a public and generalist
actually we are around 80 cents for 1000 views.
To which of course we must remove all that I explained to you at the beginning of the video
that is to say the commission of the network and of course all that is taxes, social charge, etc., etc.
So that's just to tell you that
yes it is possible to make money with Youtube
but it's not that simple because, as you can see, it was still necessary
that I make 100 million views to get to that point.
With almost 900 thousand subscribers and 5 million views per month I'm at the top of the basket
in terms of French statistics we will say but so far here I am not rich either as cresus
we are still very far from it. So if you are young and you think you will become a millionaire
thanks to Youtube in a snap of your fingers, sorry to break your dreams
but it is not possible.
I think that in France the millionaires are counted on the fingers of one hand and I do not belong to it.
So here if I had to summarize the thing I'll tell you
that indeed there are many called for very few elected
it's something difficult enough finally here it takes a lot of energy, a lot of investment
so do not take risks, be realistic
do what you want with this data but at least you know about it and you know what you're up to.
That's all for today I hope this video has been helpful to you,
I will try to answer your questions in the comments if you have any.
And as for me I tell you next week for a more classic video.
Goodbye.

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