The Netherlands
Hey, welcome back to the Six Figure Mastermind. Today I've got a secret. Well,
it's not really a secret because I'm going to tell you what it is. It's a secrets
to public speaking. I'm going to unlock them for you. So, keep watching.
There's a lot of people that feel a message burning inside of them. They feel
like they have something really important to share with their
communities or maybe even the world. But they slam on the brakes because they
think there's some kind of thing holding them back. And they don't know how to
unlock their power when it comes to speaking on stage. I'm going to give you the
three C's to unlocking the secret to getting on stage and being a public
speaker. The first thing that you need to come remember is connection. You come to
an event and you want to see the speaker on stage. And there's a big difference
when a speaker who is a guru and they walks up on stage and they totally
forget that they're speaking to an audience and they just deliver the
message, say thank you and they walk away. And they barely even make eye contact
with you. They don't engage you in the conversation at all. There's a zero
connection. If you want to be not just an informational. But a transformational
public speaker. Meaning, your audience is different because they spent time with
you. You need to create connection. Connection is created by making eye
contact. Connections also created by engaging in the emotions of your
audience. Connection is created by doing state changes. A state change for me,
happens every 90 seconds. Whenever I'm speaking to an arena full of people.
Meaning I'm either going to make them laugh, I'm going to make them turn to
their neighbor and give them a high-five, I'm going to make them stand up I'm going
to make them physically do something different than they did 90 seconds ago.
So, that state change kind of keeps them awake, keeps them alive and keeps them
connected with me. And guess what? If they don't want to play, I kind of make them
play. I demand that on my audience. It's not in a tyrannical like, you have to you can't
be your kind of a way. But if I ask you my audience for a raise of hands and
nobody raises their hands, guess what I'm going to do? I'm going to get up there and say,
"Hey guys, I ask you to raise your hands. Now, who in here wants no more?" And I'm
going to have them raise their hands. And I'm not going to go on until they do it
with me. Because I'm teaching my audience. Guess what? This is my house and we're
going to play together because I want to be connected to you. So, don't rip off your
audience by severing that connection. The second secret to public speaking is
content. Now, I could go on for days about content. In fact, I
have content about the content. Lots of content about the content. But here's the
basics that you need to know. Your content is this. You've heard before it
that your mess becomes your message, right? Now, it really doesn't work if your
mess hasn't been all sorted out yet. So, for example, if you're teaching people
how to, let's see, be a weight loss professional. And you haven't lost much
weight like at all. And your body doesn't show the results, your credibility just
tanked, okay? You need to have content that you've actually created and shown
some results from. So, you... In other words, you need to be through your
mess. The mess needs to be over for you to deliver an effective message on it.
Here's the other thing about your content. You're going to find that as you
hone in on your signature presentation, as you create this masterfully crafted
a-to-z signature presentation. In fact, if you do that with me, you have about 9
pages front and back on how to deliver this presentation succinctly. When you
master that signature presentation, we call it a signature presentation for a
reason. It's because your content is going to be repeated over and over and
over again. Now, that may sound dull to you. That may sound kind of ineffective
to you but you've got it completely backwards if that's the case. Tell me
this. Have you ever listened to a song more than once? Have you ever read a book
more than once? Have you ever watched a movie more than once? And my guess is the
answer is yes. Why did you do that? Because you loved the content. You wanted
more of it you wanted to see it again. I can't tell you how many times but I
think that when the greatest showmen came out, I remember listening to someone
on facebook said that they went to see it in theaters 22 times. Because they
loved it so much. Now, I'm a super fan, I didn't get there 22 times. But you can
bet I watched it over and over and over again because I loved it. When you hone
in on a masterful message, be okay delivering that content over and over
and over again. Because here's what's going to happen. People are going to say,
"I loved your presentation. I loved this transformational piece that
you did. I would like to invite my friends to come over. When are you doing
this again?" And guess what? You're going to tell them when it is because like a
true speaking professional, you have two dates on the calendar
every single time. Right what I just said. I just gave you a gold nugget like
always have two dates on the calendar for your presentations, okay?
"Yes, I'm delivering my presentation. The next one is next Tuesday at 7:00 p.m.
here's the location." "Great! I'm going to bring my friends. We're going to go." And
you're going to deliver the content the same way? The same thing you just did?"
Again. So, create evergreen content for your speaking presentation. And that
leads me to my third point. Consistency. When people subscribe to you, maybe on
YouTube. When they follow you on Facebook. When they love your message, you want to
have a consistent brand. And that means a few things. First and foremost, it means
that your brand is consistent upon all platforms of social media. LinkedIn,
Facebook, YouTube, Instagram, Twitter. That they're not going to be surprised in a
bad way or a negative way when they see something on one platform and they see
something similar on another platform. If you've created a family-friendly content
over here and suddenly you're dropping curse words over here,
that's not consistency. And you're going to lose people like that because you've
failed to provide them with what they came to you to get, okay? You need to have
consistency. Also consistency in your timing. So, it's like for example, you
start a YouTube channel, and you're producing content every
single day, you need to keep producing content every single day. If you start at
once a week, you can keep it at once a week. With content consistency, you can
always increase your volume. But it's really difficult to keep your
subscribers if you ever decrease in volume. Okay, so be consistent in the
message and be consistent in your delivery of that content. When it comes
to public speaking and your consistency you need to be on a consistent schedule.
Like I said, two dates on the calendar at all times. People need to know when they
can hear from you again. Keep your message consistent. Are you
welcome to add new content? Absolutely. But you need to be consistent within
your brand. If something doesn't match your brand. Either in your message, in
your delivery of the message, in your location, in your venue, in your dress, it
needs to be changed. So, everything maintains its consistency.
Thanks for tuning in today. I hope you enjoyed today's video. Make sure you hit
the subscribe button below and do yourself a favor and ring that Bell so
you can get notified when my next video comes out. Here's the thing guys. I love
training public speakers. It is one of my greatest passions. So
you feel that call, if you're feeling that proverbial taking the pants. You
know your message needs to get out in front of dozens, hundreds or maybe even
thousands of people, I want to work with you. So do me a favor and yourself a
favor. Go to the description click on that link and let's have a conversation
between you and meet and my team and see how we can help you get on your next
stage. I'll see you tomorrow.
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