what's going on guys welcome to today's video in today's video I'm gonna be
going over how to rank your product number one on Amazon without doing any
giveaways I'll also be going over Amazon's algorithm to the best of my
knowledge as well as break down the simple strategy that you can use to rank
on the first page and start out ranking your competitors anyways I'm gonna go
ahead and hop into computer so that I can show you guys the overview of the
strategy and break it down for you guys anyways let's go ahead and jump in
alright what's going on guys so we're gonna be talking about how to rank your
product number one on Amazon in 2018 without doing any giveaways now before
we go ahead and jump into the strategy we need to understand how Amazon's
algorithm works and you know kind of like the deciding factors that they use
in order to rank your product above somebody else's or somebody else's
product above your product so some ranking factors I'm the first one is
going to be sales now sales is the first one if you're getting zero sales your
product isn't gonna rank at all I probably won't even rank on the first
ten pages even if you have you know an optimized product listing and that's why
we need to go ahead and get sales and you know start driving sales and then
you know you can do that a variety of ways you can do that through Amazon PPC
through Facebook ads and you know once your product starts climbing through the
rankings and gets on page one it's gonna start getting organic sales and the more
sales that your product gets the higher its gonna outrank the competitors now up
next we have click-through eight now click-through rate is whenever somebody
types in your keyword and they're scrolling through different products to
see which one to click on you know that's gonna be the click-through rate
so somebody let's say out of a hundred searches your product gets about 20
clicks on it then that means that your product has a 20 percent click-through
rate for that keyword now we want to make sure that your click-through rate
is high and we do that by having optimized product photography so just
make sure that whenever you're setting up your product photos on your listing
that the first one is the best product photo and it's super high quality and
you also want to make sure that you know once people go ahead and click on that
that your product photography is able to be doomed in which means that your image
has to be over a thousand by a thousand pixels the next one is conversion rate
so out of a hundred people that land on your page let's say that only ten people
buy that's a ten percent conversion rate now on Amazon you know it depends just
like on the price and the product and the niche but anything like under a ten
percent conversion rate for let's say a product like twenty to twenty-five
dollars it honestly isn't that great you know if you have a product that's around
that's around that price point you want to go ahead and shoot for having like
conversion above twenty percent I'm in the beginning ten to twenty percent is
good but you can always optimize it a little bit better entry for twenty to
thirty percent conversion rate and that's gonna give you an extra kick over
your competitors alright so up next we have reviews and our reviews give your
product social proof without reviews Amazon doesn't know whether whether or
not people like your product or they don't like it and you know your
potential customer doesn't know whether people are saying that it's good or bad
so you want to make sure to have reviews and start getting positive reviews on
your product now a lot of people are gonna go ahead and leave four to five
star reviews and the occasional one-star review is gonna come in there but as
long as you know 49 out of 50 reviews or four to five stars and the occasional
one-star Falls and that's okay but you know as I said we want to make
sure that we keep the reviews high and that comes with customer support and
customer satisfaction of the product so just make sure that you have a good
product before you do this and if you've done the proper product research and you
know if you've gotten good samples and you follow the entire process with
Amazon FBA and getting your product to FBA then you most likely have an amazing
product which should be getting great reviews up next we have outside traffic
now this is one that's kind of iffy as a ranking factor but I think that if
you're bringing outside traffic and not just using PPC but let's say you're
using Facebook ads or Instagram ads or influencers Amazon I think kind of tends
to reward that because it's making them more money too because you know every
product that's bought on Amazon Amazon makes a couple bucks on it so if you're
bringing people outside of Amazon and you're able to convert them on Amazon
and have them become customers they tend to give you a little bit of a
boost now I've seen that whenever I've run Facebook ads to my products in the
past you know Amazon kind of tends to like shoot them up a little bit more so
even if I don't have more sales than the other product that's ranked higher than
me they kind of give me that spot for a little bit to see if I can compete with
them and get more sales and compete at that spot you know with the
click-through rates still being higher conversion rates still being high and
you know there's a lot of factors that go into it but I think that if you're
able to successfully drive outside traffic and start getting sales I think
Amazon rewards that so we're gonna be going over outside traffic in this video
today as well up next you know there's listing optimization this includes you
know bullet points the title the backend keywords the frequently asked questions
the reviews just everything just you need to make sure that you haven't
optimized its listing and I've gone over this in a previous video I'm pretty sure
it was the last video that I recorded so if you want to go ahead and check that
out make sure to go ahead and check it out after this video and lastly we have
seller feedback so that basically means you know are a lot of people were
turning or refunding your product since it's not a good product or you know is
your customer support and customer satisfaction high or low a lot of times
and like one of the tricks that I like to use as I like to get people to go
ahead and leave seller feedback and then from the seller feedback I asked him to
go ahead and leave the review so that I'm killing two birds with one stone
there and 99% of the time I found that a lot of people will go ahead and leave
the review and usually the seller feedback that they leave is a positive
review because it's a positive review of the product and they also talk about the
brand so that's just a neat little trick that you can go ahead and start using
for your listing and for your brand now before we get started you need to make
sure that your listing is optimized because this will not work if your
listing if if your listing is not optimized now your listing must have
great product photos must be keyword optimized title bullets description back
in the keywords frequently asked questions reviews the whole nine yards
like I mentioned I already shot a video going over the entire
process of optimizing your listing so make sure to go ahead and check that one
out and then you should also have at least five to ten reviews
I will never start running outside traffic unless I have at least five to
ten reviews just because it shows some show some social proof that people are
already buying your product they're having a great experience with it and
it's exactly what they needed now let's take a look at a great example of a
listing and this is gonna be the product that I'm gonna be using as an example to
go ahead and start advertising and I'm also going to be using it in the next
video so stay tuned for that one but anyways it's gonna be right over here as
this moon lamp I actually came across this one when I was doing product
research a couple of months ago I thought it was a good product but it was
a little too saturated for me but um it's definitely great listing they have
a lot of keywords in the listing this is the number one listing whenever you type
in moon lamp on Amazon on Amazon keeps on doing that anyways you know as we can
see great great title the bullet points down here they're using up all the space
that they can they're including a lot of keywords using the most advanced 3d
printing and manufacturing technology and price astronomical data to create a
texture that is very similar to the real moon built-in rechargeable lithium
battery again some more keywords over here LED dual color light effect you
know just very very good product listing they're including a lot of great
keywords here and it's very optimized so far then down here for the product
description it's also great it looks like they're registered through Amazon's
brand registry which allows them to include products photos and kind of edit
up the product description which I would recommend you guys go ahead and do
because it definitely makes it look nicer and your listing converts a lot
better whenever you have a great product description as we can see here this is
specifications another image of the moon lamp here's a couple more images of the
moon lamps over here you know it shows the the brightness you know you can it's
adjusted just by touching it adjust the brightness of the lamp
by touching the button switch and the button switch for this product is at the
top and then just shows the product in use with a little kid you know please
pay attention keep greased water or other liquid away
from the product again they went ahead they put in a lot of effort into this
and no wonder that it is the number one search result whenever they type in moon
lamp and then as we can see down here you know they have a lot of frequently
asked questions they have a 113 questions and answers I'm sure that some
of them were kind of planned out from before to answer any objections that
people might have when purchasing this product and then obviously this product
has 628 reviews people are buying it like crazy 16 hours ago one day I go one
day I go one day I go you know three days three days so people are buying
this product for the most part they're satisfied but of course there's always a
couple of people that leave the one star reviews so the best way to rank on page
one is to start matching the sales velocity of the top sellers of your
product we do this by using tools like jungle scout or viral launch to give us
SMS of the top one to five sellers for our keywords now keep in mind that these
are estimates and while they tend to be pretty accurate you know you're gonna
find out that when you're selling it might only take ten instead of twenty to
go ahead and rank in the top five spots or sometimes if it's a little bit more
competitive it might take a little bit more sales to go ahead and rank in the
top spot but just go ahead and play around with it and see what works for
most of the time they have pretty accurate estimates so if it's saying
that it's getting thirty sales per day you should be able to rank on the first
page getting just twenty to twenty-five and then letting your listing and
Amazon's organic traffic take over and start getting organic sales and start
ranking even higher that way now most people do this by using a launch slash
giveaway service and you know there's nothing wrong with giving away product
at a discount but you know as long as the people receiving the product or more
likely to become customers of our brand a lot of people that use these giveaway
services you know there's really nothing wrong with them but these people on
these platform are just looking for deals you know to
get 90% off a product or to get 75% off a product and I've seen a lot of these
come back and kind of hop on sellers listings and start undercutting them on
price so just be aware of that you know if if you don't really have much much
experience advertising on Facebook and you know you don't really feel
comfortable spending a lot of money or you're on a tighter budget then you can
go ahead and use these giveaway services just but just be careful when using them
the best way is to go ahead and you know start building your own list introduce
customers to your own brand and then sell to those customers who might become
customers for life of our brands now you know if you're about to launch focus on
spending a few hundred bucks to build a list of people interested in your
product and you know there's a free four day training in the description down
below where I show you guys how to do all of this but you know we're gonna be
focusing on sending traffic outside of Amazon for this strategy and you want to
be able to control the sales process now we're on Amazon and Amazon controls the
majority of the sales process you know from you know getting people to check
out and adding the card and all that stuff but we can control where the
traffic comes from now you know a lot of the times people say yeah we're gonna go
ahead and start an Amazon business we're starting an Amazon FBA business but you
don't own an Amazon business you have a physical products business aka your
brand which you sell on Amazon which is why it's important to be able to control
some of the sales process especially the traffic part and in the beginning when
you're just getting started now it you know you can go ahead and do this with
Amazon's internal traffic and use their PPC but if you're able to master outside
traffic this also ties into some of the ranking factors and it'll help you rank
a little bit higher than your competitors and give you that
competitive edge over other companies and other products selling on Amazon now
here is the strategy we want to be using Facebook Ads or any other outside
traffic and send them to a bridge page and then from the bridge page we send
them to our Amazon listing now the reason why we send them to the bridge
page is for a couple reasons actually because first off we can go ahead and
include an affiliate link on our bridge page we can include the affiliate link
that leads them to our Amazon listing so we can kind of start offsetting traffic
so if we're selling a $30 product and we're getting 10% back from Amazon
Associates that's already about three bucks that we're getting back and it
starts covering traffic now let's say we're getting 8% it's still two dollars
and 40 cents that we're getting back from our affiliate earnings on our own
product but it you know it's still offsetting traffic and it's still great
so you know if you're paying $15 per day on Facebook traffic and you're getting
five sales from that it's already paying for itself and it's like you're getting
customers for free and it's like you're ranking your product for free now on the
bridge page you can capture an email address in exchange for a discount or my
preferred method is to give them the discount code and send them straight to
the listing now you know our objective here is sales velocity and it's to
increase sales velocity and if we were to go ahead and start capturing email
addresses in exchange for the discount what kind of lower conversions and lower
sales velocity so for now we're not really focused on getting emails you
know that comes later down the road and you know we can do that with our with
our product insert or with our follow-up sequence and we can worry about
collecting emails that way but for now our main objective is to increase sales
velocity and you know for those people that leave the bridge page you can also
place a retargeting pixel and follow them around on Facebook until they go
ahead and buy the product on Amazon because a lot of the times what people
do is they get distracted because they get a notification on Facebook or they
get distracted from their mailman so you know this way you're showing them
retargeting ads and Amazon actually already does some retargeting ads but if
you go ahead and add your own retargeting ads it becomes much more
powerful and the returns on these retargeting ads make it a lot they make
it extremely worth it to go ahead and run them because for $5.00 you might be
able to get let's say this might be an exaggeration but let's say for $5.00 if
you're running a lot of traffic you might be able to get 50
sales in return for that while when you're spending five dollars you might
only be able to get two to three sales if you're sending them straight from the
bridge page to your Amazon listing now here's the bridge page I've actually
gone over this and the free four day training that I mentioned earlier in the
video but here's the bridge page it's a super simple page you know you have the
the product description up top the product title that you have an image on
the left and on the right side you give them an option to go ahead and buy you
tell them a little bit about the product you give them a little bit of a discount
and then there's some trust factors below then below there's a lot the
opt-in page that's actually gonna be a video of your product now I would
recommend you getting a video of your product whether it be a couple of images
and a slideshow we're actually getting a video agra fir and paying them about a
hundred to two hundred dollars to come shoot your product in motion and kind of
show people more features about your product now this actually makes the page
convert a lot better so if you can make sure to go ahead and spend one hundred
two hundred bucks on the videographer and get them to shoot a video then you
know there's features on the left side you can basically just take your bullet
points and add them there and then on the right side I'll go ahead and add
five to six of your reviews over there just to give the page some social proof
and then then below there's some more information and all the way at the
bottom of the page it's basically just like the top of the page I'm just
another image of the product and it gives them another chance to go ahead
and buy from Amazon and again that buy from Amazon button is going to be your
affiliate link for your product and I'm the reason why I'm not going over this
entire page here and showing you how to optimize it is because it took me about
30 minutes to go ahead and show it in the previous video and in hopes of
keeping this video kind of short because I want to respect your time I'm just
gonna show you what it looks like over here but if you go ahead and the free
training there's gonna be a link to go ahead and download it straight into your
clickfunnels account so that you can start using it immediately and start
making changes immediately and not have to build this entire page from scratch
and you know here's an example of an add image that you might use for your
facebook ads it's a super simple image of the moon lamp as you guys can see I
just took it from the listing then I went ahead and added Amazon's choice now
if you had the Amazon's choice back go ahead and add it on there because it
increases it increases click-through rate and conversions and they can also
add the stars down to the bottom left or bottom right you can also add the Prime
logo to let people know that it's Prime they get free two-day shipping because
people who have Prime they love to use Prime because they get free two-day
shipping anyways guys in the next video I'm gonna be showing you how to set up
the Facebook ad it's gonna be an in-depth step-by-step tutorial on
everything from the targeting to the ad image to the copy to retargeting to
setting up the pixel just everything that you can imagine about the Facebook
Ads so make sure to go ahead and stay tuned for that anyways that's it for
today's video guys I hope that you enjoyed it and were able to take
something away from it and that it can help you now rank your product number
one on Amazon like I said stay tuned for the next video which is how to set up
your Facebook Ads I'll be going over that step-by-step and in detail so make
sure to go ahead and subscribe and turn on the notification bell if you haven't
yet and leave a comment down below and let me know what you thought about this
video anyways I'll see you guys soon
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