Hello everyone, how are you going? Karen Finnin here, Physiotherapist and
Director of Online Physio. So health professionals out there I need to have a
little chat to you. I was scrolling through Facebook the other day, as I do, and
I'm a member of a group of from a, I guess a women's podcast that I listen
to. They've got a big associated following
and in the Facebook group they share a lot of quandaries that, you know, groups
of women would chat about, and one of the posts really resonated with me and I
wanted to share it with you today because I think there's a really strong
lesson in there for all of us allied health professionals, particularly
AHPRA registered health professionals, with a really credible health
background. So this is the post. I'm going to just censor it slightly. I don't want
to identify or name and shame anyone. I'm not about that at all, but the sentiment
I think is really important. So she writes 'Guys, I need to get something off my
chest. One of the most listened to podcasts in
Australia right now is hosted by a wellness influencer with, from what I can
glean, zero qualifications, and her content creator boyfriend. Each episode
they give health advice and tips to their listeners. They have thousands of five-star
reviews even though they have only been creating episodes for about a month.'
She also says 'No hate towards alternative medicine, I've used
acupuncture for my chronic asthma before, so this certainly isn't a hate against
natural medicine.' She says 'How do we feel about this? I see it as rather problematic
that too unqualified people are giving health advice to the masses, especially
when one of those people has strongly hinted that she's suffered disordered
eating in the past. It's so high up in the charts and I need to talk about it.
Please tell me if I'm overreacting please.'
So the comments that ensued from that were really interesting some people
knew this influencer and liked her work, but a lot of them were saying 'Where
are the credible health professionals giving us this information?'
and this is where I want to reach out to you guys. For some reason in I suppose AHPRA
regulated health professions we feel that our credibility may be singed by
getting out there, by blowing our own trumpet, by doing all the marketing
things that we see, you know, fitness professionals doing and healthy eaters
doing and all that sort of stuff, but I want you to see, and I know I need to
tell myself as well, that people are asking for it. They want this information
out there by qualified, evidence backed health professionals, and that's where we
come in. So rather than feeling like getting our message out there and
hitting the social channels, and being on videos and podcasts is selling out in
some way, it's absolutely not. It's doing the opposite. It's bringing our high
quality education, skills and interactions into the mainstream media
and that's what we need to do. It's not enough just to sit in our clinics
anymore and stay there and wait until people come in and pay us to give our
brilliant advice. We have to be getting these messages out there
So it certainly resonated with me and made me more determined to get my great
messages out there to my Online Physio patients and potential patients, but what
can you be doing to reach out more. Maybe you've been watching a bit of stuff
online but not really getting into it yourself. Get your great quality
information out there, get you out there because the public are asking for it. I
hope that's enough of a talking to. Get on to it, get your good quality
information out into the world, and the world will thank you for it. All right I
look forward to speaking to you next time guys, see you later. Bye
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