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How many links are too many for a page? - Duration: 3:42.

Hi, I'm Bruce Clay, and this is the Ask Us Anything Series. After discovering that

each link on my page dilutes my PageRank transfer, I am starting to re-evaluate how

my footer and header navigation bar is set up. At the moment, my header and

footer nav amount to over 50 links each on each page. That is not including other

links in the body. How many links is too many on a single page? Well, I don't think

there's an upper limit. At one point, Google said try not to have more than

100 links on a page. I think that was because it's easier to put up a 100 link

limit than to explain how PageRank really works. In our particular case, we

try to minimize the number of destinations on any one given page. We

also believe that if you have too many links, many of them are probably to

grandchildren, not to your children, and that many of them don't convert. If

there's a reason to have a link, go ahead and link to it. You don't want to

dilute your PageRank transfer any more than you need to and you certainly do

not want to end up giving your important PageRank to pages that don't make money

for you. So, minimize them whenever you can, link only to the pages that matter.

Now, you are correct, the navigation is only part of your web page and in many

cases we see sites where the drop-down navigation is just every single possible

thing that they sell. They think that it's a usability issue to make it easy

for people to get the pages that don't make money for you. Well, it is, it's a

usability thing, but it doesn't make money for you and I think that the

reason you have an e-commerce site is typically to make money. Our view is you

minimize the navigation when you go to that

sub-page, then you can link to your children, make it a clear hierarchy. The footer

links - you could use them to balance out your linking, but there's many things in

your footer that you don't perhaps really want to give PageRank to, so pay

attention, don't link arbitrarily to things in the footer, link within the

body. The most important link in the body, by the way, is your breadcrumb. I know

you're going to find that interesting but your breadcrumb is your hierarchy

and Google relies on that to understand what is going on. One more comment, if you

link to a sitemap, an HTML sitemap, Google uses the entries in the sitemap to

identify what you believe are your more important pages and that sitemap is

almost as important as your main navigation in identifying to the search

engine what your important pages really are. Hope that helps.

Google recommends having less than 100 links on each page, but this seems to be an arbitrary number in our opinion.

Try to link within the body of the page and the most important link is the breadcrumb.

We recommend you minimize the amount of links and navigation and create a clear hierarchy on your site.

For more infomation >> How many links are too many for a page? - Duration: 3:42.

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How much does an editor or proofreader cost? - Duration: 7:01.

So how much does it cost to hire an editor or proofreader? It probably won't

surprise you to find out that it depends. It's very unusual for an editor or

proofreader to be able to give you a price straight off the bat without

asking you a few more questions. In this video I'm going to go through these

questions to give you a better idea of what to expect when you're talking to an

editor or proofreader about cost.

The first question you'll need to discuss with your editor is what level of

editing you need. While developmental editing, copyediting and proofreading

are defined steps in the traditional publishing process, if you're a self-

publisher, or a company or organization that is producing content, you may need

help to decide exactly what intervention is required. This is particularly true if

you're producing work that has been written by lots of different people, for

example different departments contributing to an annual report, or

different staff members writing blog posts. Your editor will need to ensure

that there's a consistency of tone and style across all the documents and that

the style guide, if you have one, has been applied to them all.

The second thing your editor will want to know is how long your text is. Many

editors will use the word count as a starting point in their calculations,

while others will be basing it on the number of pages you have. It's very

important that you're both clear on what you mean by pages, as this can vary from

one editor to the next. For example, it's not unusual to have a page defined as

one that has been set up in 12-point Times New Roman, double-spaced with

one-inch margins all around, and that's what your editor will use when they

assess your writing. Alternatively, another standard that many editors use

is to say that a page equals 250 words. Whatever method is used, the important

thing is that both you and your editor are clear and understand

what is being talked about. Other editors may prefer to quote you a

project fee or a day rate. They may well use your word count or page number to

decide on that figure, but they will give you one number that covers a defined set

of parameters, for example, the maximum length of the text or the number of

editing rounds that are included in that figure.

The third thing your editor will want to know – what's your schedule? Do you have a

fixed deadline? Editors are generally busy people, and they can be booked up

months in advance with large projects. They may well be able to fit in short

projects at short notice, but you can't rely on this. If you're

writing a novel don't wait until you've typed 'The End' before starting to look

for an editor, and if you're preparing a company report don't wait until the week

beforehand to decide that you need an editor to whip it into shape. You'll

either end up having to pay a rush fee for somebody to get it ready for your

deadline, or you'll just take whoever is available, and they may not be the best

editor for your writing. Don't risk getting a substandard result. If you need

work to be completed urgently, or the editor will have to work outside of

their normal working hours or at weekends, be prepared to pay a premium of

anything between 20% and 200% on top of their standard rates. It pays to be

organized! This is where you should bear in mind the maxim 'Good, fast, cheap – pick

any two!' Remember it takes longer to proofread or edit than you think. It

didn't take you a couple of hours to write a 20,000-word white paper,

so it stands to reason that your editor is not going to be able to turn around a

quality job in the same length of time. The next thing an editor is going to ask

you is that they can see a sample of your work. They'll either ask for the

whole manuscript or a representative sample of it. They need this in order to

assess the level of intervention that is needed – whether it's a light proofread or

a more interventionist heavier copyedit. Without assessing this

accurately your editor won't be able to decide how long it's going to take them

to complete the work and, therefore, how much it's going to cost you. It's not

unusual for clients to initially ask for a proofread, but once the editor has

assessed their writing and discussed it with them they then decide it's better

for a more thorough copy edit. So what will an editor charge? Is there a

recommended rate for editing and proofreading? Well, unfortunately, there

isn't. Editors may charge as little as a couple of pounds per thousand words

right up to in excess of 100 pounds per thousand words. There is no standardized

charge. The Society for Editors and Proofreaders in the UK and the Editorial

Freelancers Association in the USA both published suggested minimum rates or the

results of surveys of their members to give you an indication of what you can

expect to be charged. Remember that these are only suggestions, and an experienced

professional may well charge more, particularly if their work is in a

specialised field where their subject knowledge or expertise is in demand.

Remember that, as with anything else, you get what you pay for. You don't just pay

someone for the time it takes them to do the job, you pay them for their expertise

and experience that they bring with them, and the value that they give to you. So,

the last thing you might want to know is when you'll be expected to pay your

editor. If you have a one-off job for them, such as the proofreading of a

thesis or dissertation, expect to pay in advance. This may be a deposit or the

full amount. For a very large job lasting over several months,

for example editing website copy through several iterations, your editor may wish

to invoice you on a monthly basis until the job is completed. If your job is

small, for example proofreading a blog post, it may attract a minimum fee. If you

know you're going to produce this work on a regular basis it may well be more

cost-effective for you to arrange to pay your editor a retainer on a weekly or

monthly basis to cover it. I hope this has given you a better idea

of how the costs of editing or proofreading are calculated. If you want

to read the blog that this video is based on, check out the link in the

description and look there also for where else you can contact or connect with me.

Don't forget to subscribe to this channel for more Worry-free Writing

chat. See you soon!