Thanks For Watching :)
Hello and welcome to another episode of DeliBytes!
Today I'm just going to do a top level run-through of how to use video for business. Now there is so many
opportunities to use video content but in reality it comes down to
1. What you can afford? and 2. How much time you have to both create it and also get that content edited.
Now I've constantly talk around consistency in relevant so keep
those two things in mind. If you're going to create video content you need to keep
it consistent and it's also got to be relevant to your audience.
So how can you use video content for business?
Well the simplest and easiest way is to create a
promotional video for your business. This sits on your homepage or is shared
across your social media accounts and it's approximately two or two and a half
minutes long and it tells your audience exactly what your business does.
Next option from there would be client case studies. So this can be in the way of
straightforward piece to camera testimonials in a simple start of what
we're doing now or a little bit more elaborate in terms of off-camera
interviews with your existing customers overlaid with footage that we call
B-Roll so that makes it a little bit more exciting for the viewer to watch
and to understand. So following on from there and I suppose if you want to do
something a lot more consistent and a lot more regular would be to go down the
video blogging route so a couple of different options to do you can do
hand-held content using your mobile phone there's lots of DeliBytes videos
on how to do that or you can engage a video production company to create some
high end content for you now in doing that I'd be looking at film trying to
film between four and six in a session depending on how much content you have
because that really maximises the time you have in front of the camera.
Following on from there you know you can go down events you could go down
walkthroughs etc, etc really you know the world is your oyster when it comes to creating video content.
But regardless of how much of a demand the world is
putting on you to create video content don't push yourself too much and don't
spread yourself too thin remember that good video content is both relevant and consistent for your audience.
That's it from me! If there's anything the team or I can answer
for you don't hesitate to put a comment
in the comment box below or to jump online and ask us through our website.
We'll see you next time on DeliBytes!
Đăng ký:
Đăng Nhận xét (Atom)
Không có nhận xét nào:
Đăng nhận xét