Welcome to Homebuyer's School, brought
to you by Brookfield Residential
Get ready to learn strategies, tactics and tips
on the home buying process.
Join Karl Yeh as he talks with experts
with the savvy and experience to help you
find your perfect home
Hello and welcome to another
edition of Homebuyer's School.
I'm your host Karl Yeh, this is
Cory McDonald community manager with
Brookfield residential and in this
episode we're gonna answer the question
I think a lot of people really want to
know is: When can I actually negotiate a
home purchase price and what's the best
way to do it?
100 percent, I always tell people it never hurts to
ask. You're never gonna get anything
if you don't ask for it. With that being
said, I can't always guarantee that what
you're asking is gonna be accepted or if
whoever you're buying from is gonna be
able to negotiate it does play into
effect a lot of variables.
There's a lot of variables that would go
into is that seller willing to take a
little bit less in order to move them
quickly or are their margins too
slim and they they can't sell it for that low of a cost.
So I think the biggest one
that would play into effect would be
just the general state of the market.
Is the market dictating that there
should be some leeway in the price? Or is
it saying the opposite? Is it saying that
you're getting the best possible value
at this time? So that does play
definitely into the the ability to
negotiate specifically on resale as
well. If your home isn't selling,
for the price that you have it listed,
means you're priced ineffectively and you should be
negotiating or looking at a change in
the price. Again variables that would
differentiate this would be larger homes-
If you're looking at a multi-million
dollar estate home on average they're
gonna take longer to sell just because
there's not as many as those suppliers.
So as you get to more and more affordable price homes
there's more of a market for those so
those are typically into the lower
average days on market. So as far as resale
that's what plays into your
leverage for negotiating. Now is there a
difference between resale and a new home?
There would be, and the biggest
thing would be what it costs a builder
to build a home. Again, it would
really depend on the size of the home
and the style of purchase, but a lot
of the the people that come in and look
at a new builder and they say, "These are big
corporations and they have so much money
they're making, look how much money I'm
spending on a home, they have
room they can drop 50 60 100 thousand
dollars on the price of the home and still make
three to seven hundred thousand on a home."
And that's not the case right. Especially
with labor costs and the costs of
land that the house is being built on,
the margins aren't actually as big as
one would initially think especially as you
get into say the condos, the
townhomes or even some of those
single-family homes
builders have their their margins what
they're comfortable making on the home
versus what they can sell it for.
So if they have their their ratio and it
drops below that what they're comfortable
making on the home they can't fiscally
stay afloat if they're not accepting at
least a bare minimum on it. Is there a
kind of a- like in your experience, is
there like a cut-off that, "Hey you know
what I can't really go any lower," but are
there any things that you would try to
offer? Sometimes and a lot of that does
depend on on the market as well.
And that has been a way that people have
been able to work into, "Well if you can't
work on the price, is there anything else
that can be added? Can I get X
amount of months for no condo fees or can
that washer and dryer that I wanted
upgrade to, is there a way that that can
be included as well?"
So sometimes that is a really smart way of
working around it. Entirely though it
still comes down to what's fair
in the market, and is that still
affordable for the seller or the builder
to be able to to go forward with it.
And in your opinion, like I'm sure
you've, you know work with a lot of
customers and they've come in with a
number of offers. Do you have any advice
or best ways to negotiate that purchase
price? Because I'm hoping someone's
going to come to you-
Now and here's here's an interesting
point is is some of it is cultural right?
That there are some cultures that like
negotiating, and they don't feel they're
being respected if they don't get a deal
right? Or if they don't at least present
an opportunity to negotiate and
sometimes you have to be as sensitive
to those different cultural beliefs,
but at the same time sometimes as a
seller- as a builder, your hands are tied
as far as what what margins you can make,
and the actual building cost of the homes
and what we're saying is fair market
value of the home. So obviously we want
to be respectful when accepting an offer or when
presenting one too. Everybody always has
the ability to walk away, right and
that's what plays into this is
that if it's not the right fit if it's
outside of your comfort level in order for financing
then you have the right to walk away but
it has to be good for both parties and
in order for it to be a successful sale.
Makes sense, any other tips that
you- like when you go in and negotiate
with a salesperson, what are some of the
things that you would try to it helps to
be educated. And then sometimes-
So watching these videos? These videos would
be a fantastic way to get
yourself educated. But whether
that's even going on some websites that
have MLS listings, or using a realtor
professional to get some of that
information. So if you have some of the
market equivalents in that area, say hey
here's three of the homes, they're sold
in the last 60 days here's what their
fair market value was and this is why I
think that we should be able to purchase
at X price versus what you're
advertising because having that
definitely can sway a little bit right?
I can't always guarantee that that's
going to work based on the times and
what the economy saying, but that
definitely helps is if you are educated
and instead of just picking a random
number -yeah as close to free as
possible let's get there right instead of just throwing
that number out there. So that goes
into another question - How do I
decide what to offer for the home,
like yeah I can try to meet you at you
know the price but how like,
what are some of the things that I need
to consider on when I'm making that offer?
This kind of ties into another point is,
before even looking for a home, it really helps
if you know what's important to you
in your home, and I'm not thinking
specific upgrades, I'm not thinking
specific oh it has to have three
bedrooms but what makes the most sense
for your lifestyle? Right, are you okay
with two bedrooms because it's just
you and a roommate or you and a
guest room. You have a family, you
would need space for the family or a
yard space to play or something close by
with parks. So figuring out what needs in
a home are gonna fit your lifestyle
and that's the most important thing. If
you need that in a home then that's what
you have to be able to present with the
offer that has to be something that
you're considering with the purchase of
the home. So if if you've got six
kids and a rinky-dink washer and
dryer that's being presented,
you want to get that as well. That's
an item that that makes more
sense for your lifestyle right. So
instead of just saying I want upgraded
countertops just for the sake of having
countertops- Great countertops. Exactly
right, if it's something that meets
your lifestyle if it's something that
you need in the home based on what
you're looking for, then that's maybe a
better way to approach okay this is
something I need this is why I needed in
the home as opposed to just give me free.
I just want free for the sake of free.
So did you have any other tips from a
negotiation perspective never hurts to
ask. I'm just gonna repeat it right.
You're not always gonna get the answer
you want but never hurts to ask. For sure.
All right well thank you very much
that was excellent today. Definitely
something that when I'm purchasing my
home I'll definitely think it was-
especially the lifestyle right, and
ensuring that that home meets the
lifestyle that I want. Absolutely.
Anyway, that's it for today's episode,
we'll catch you next time.
That's another edition of Homebuyer's School.
Tune in next time for more expert tips and tricks,
and visit homebuyersschool.ca
to bring you one step closer to
finding your dream home. As with
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know if you have any home buying
questions you want us to answer.
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