News on Youtube Jan 30 2018

Hey guys it's Kaylie! today I'm going to be talking about how to get out of your own

way when it comes to doing video content and how to stop all of those BS excuses

that come up and block you from doing video content and stop you from

putting yourself out there. Video is so important as a coach

honestly, I've seen the importance of it, my clients have seen how

important it is... it's literally supercharging our brands

forward! If you're not doing video content yet why are you not doing it??

Honestly it's amazing! So, with video people find this very, very

difficult compared to not doing video content, so I'm going to be sharing

ways that you can stop the BS and all those excuses that come up that block you

from doing video content and how to push forward with doing video and

actually putting yourself out there in a video format in the way that you need to.

I actually told myself a lot of BS today when it came to doing this video

and this is what inspired me to talk about this. You know

the first thing that came into my mind was 'I'm so tired, I'm too tired to do a

video today' and I actually even called my Mum in the morning and I said to her

how tired I'm feeling. I was feeling a little bit hormonal as well and I just

was not feeling in the mood to do a fricking video right, we've all been

there. The second thing I told myself was 'I haven't washed my hair' and you know

for me hair is quite a big thing and showing up when my hair's not right kind

of puts me in not the best confidence, so that was the second BS I told myself.

Then the third thing was 'my flat's not tidy' I can't do a video because I

haven't got the right setting; my flats not tidy, even if you look in the

background now you can see returns from a branding shoot that we did last week

you can see my box from my smoothie maker that I got for Christmas and it's

just not great, but that's my standard at the end of the day and I'm

pretty sure none of you would have even noticed this

if I didn't point that out so that was the another bit of BS that I told myself.

Then the next bit of BS I told myself was that 'I'm not prepared to do a

video, I don't really know what content I'm talking about' and then I was like

meh, I I can just do it tomorrow, I've got time to do it tomorrow right? So guys

have any of you felt this way when it comes to doing video? Have you

thought about your appearance have you thought about being too tired have you

thought about not having the right setting have you thought about not being

prepared enough? If you have all of those things are BS and I 100%

guarantee that they're all a load of rubbish!

When I thought to myself all of these things I then thought to myself

'what happens if I don't do this video?' so every time it comes to doing a

video now I always remember that the value and what I put out in my video

trumps everything else I'm feeling. Every single bit of BS I tell myself. It

trump's the fact that I'm feeling tired it trump's the fact that I don't really

feel like I look great to do a video it trump's the fact that my flat might be a

mess or I'm not in the right location to do a video it trump's all of that and I

know this is what you guys are thinking as well because it comes up

with all of my clients I get so many questions around how to do video content

but at the end of the day if you take a look at video content that's out there

right now it's so informal you don't see people sitting at their big white office

desks with all of this fancy lighting and all this makeup and glamorous hair

and a suit on. Everything is so informal, we're building personal brands here so

you don't need to be this polished perfect look, as long as what you're

delivering has value and the message is clear your video content is going to be

amazing! So those are the things you need to remember. So when you're

thinking about not feeling in the mood to do a video or not sure if you're

prepared enough not sure if you look right, I want you to remember why you're

doing the video in the first place like literally your WHY for the video like I

said earlier it needs to trump everything. So the first thing that I

want you to think about is you're doing a video because

you want to serve, you want to help others and you want to inspire people, you

want to motivate them you want to educate them... that's the whole point of

you doing the video. The second reason is you're doing the video

because you want to increase your visibility and engagement with your ideal

clients and your audience! Video is the best for that! It's not all

about just posting a static image anymore,

get engaged, get doing content that really strikes up that connection with

your audience straight away.

The third reason is because it really helps to increase your brand

awareness. If you look on Instagram on Facebook on YouTube

(obviously YouTube is a video platform anyway) but all of those videos there

help your audience understand your brand in a lot more depth.

Every time you're doing a video you're supercharging your brand awareness

tenfold more than you would do in a static image! I can't stress this

enough. Myself and my clients see so many more results from video so you

need to remember those things and also you're doing video because ultimately

it's going to help you increase revenue in your business it's going to help you bring in

more clients, and attract more clients that you can help and in return you

obviously increase your wealth as a coach. If you think about all of those

reasons why you should be doing video and then you think about all of the BS

that you tell yourself that's stopping you doing the video which weighs up...

what's more important to you?

I heard this quote the other day I was listening to some pep talk

from this app and the guy was saying about business and emotion and if you

have too much emotion in your business you're never going to succeed, so everything

that I was feeling, all of that BS that was coming up was based on emotion.

I was tired my hair wasn't washed it didn't look great...that's based

on how I feel about my hair and how I think other people are going to see me and

perceive me, so that's a feeling. Then the flat not being tidy the same thing

it's all emotion and it's all just a load of BS. If you want to

actually put yourself out there and you want to do video

content and you've noticed that you have been blocked in some way you notice that

you haven't really been doing video content because you're

giving yourself all of these excuses then think about everything that I just

said and hopefully that's going to help you show up and do video content a

lot more. I'm gonna let you in...do you want to see my notes

for this video? If you can read my handwriting you aren't absolute genius!

but these notes were written on the back of a bank statement that I got in the

post this morning, so again you don't need to overthink it

as long as you know the topic of what you're talking about it doesn't

have to be this great polished thing guys, just have fun with it. This is

you, this is your personality this is your brand so get yourself on video because

it's super important and it really really really really really really

really I'm going to say it again: it really supercharges your brand forward so that's

what I wanted to share with you today and I hope you've got some value

from this video and I will see you soon. Bye!

For more infomation >> How to stop the BS and get over yourself with video content - Duration: 7:33.

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How to Stay Hydrated: Here's Everything You Need to Know - Duration: 10:18.

Water is a necessary ingredient for human survival

to say nothing of optimal physical and mental performance.

Now if you're watching this, it means that you are alive

which means that you are at least getting the bare minimum.

But are you drinking enough water?

For years we've been told from many many sources

that we are constantly dehydrated

and that if we want our bodies to work optimally,

we need to get our eight glasses a day.

And some people think that eight glasses

actually isn't enough.

They go further saying you need three or four liters.

And others say that the timing is crucial.

You need to spread out your water drinking

over each hour of the day, which come to think of it, oh no!

(suspense music)

(exhales forcefully) Okay, I'm not gonna die now.

But all jokes aside, do you really need

to be drinking eight glasses of water a day?

Or to ask the more general question

that you probably have in the back of your mind,

how do you really know if you're hydrated

and how do you make sure

that you stay hydrated on a daily basis?

Well, after far more time than I initially expected

to spend researching for this video,

I hope to answer those questions for you today.

Here is everything that you need to know about hydration.

Let's start with the common assertion

that you need to be drinking eight glasses of water per day.

This idea has been out in the wild for decades

with many believing the original source to be a 1945 notice

put out by the Food and Nutrition Board

which recommended that people get about

two and a half liters of water per day.

From there, the idea spread and entered

the general consciousness, becoming the mantra

of many a nutritional food blogger and gym teacher.

Unfortunately, what seems to have been left out

is the very next sentence in that recommendation.

Most of this quantity is contained in prepared foods.

This puts quite the damper on the idea

that you need to be gulping down

two and a half liters of water every single day.

And more importantly, no scientific evidence has come out

in defense of that idea in the intervening decades.

In 2002, an extensive research review published

in the American Journal of Physiology concluded as much.

And interestingly, it also noted that,

"This conclusion is supported by published studies

"showing that caffeinated drinks, and, to a lesser extent,

"alcoholic beverages like beer in moderation,

"may indeed be counted toward the daily total."

As that notice from 1945 points out,

solid food counts toward the total as well,

though the Mayo Clinic states that it's around

20% of the total rather than being most of it.

And of course, that amount's gonna vary based on your diet.

If you eat lots of fresh vegetables and fruits,

which at the end of the day are mostly water,

then that total's gonna be a little bit higher.

But if you're like me and your breakfast consists

of a bowl of nails and 6,000 push-ups,

then you're probably gonna be leaning

a little bit heavier on the beverages.

So if you don't need eight glasses of water a day,

how much do you need?

Well, as you might expect, the answer is it depends.

Your body's individual hydration needs vary

based on different factors like age, weight, gender,

environmental factors like altitude, temperature,

your proximity to certain Dragonball Z villains,

and of course, your level of physical activity.

Luckily, your conscious brain doesn't have to worry about

meticulously tracking any of these factors because,

as it turns out, your body already has built-in mechanisms

for maintaining an optimal fluid balance automatically.

For instance, when your body detects

that it's a little bit low on fluids,

it releases an antidiuretic hormone called vasopressin

which increases water absorption in the kidneys

and returns it back to the bloodstream

to restore that balance.

When that isn't enough, you body brings the issue

to your attention by making you thirsty

to which you're almost certainly going to respond

by drinking something if you can.

There's no meticulous timing or spreadsheets or measurements

or rolling 20-sided die needed and this makes sense.

Until very recently, the human body,

and almost all land-dwelling animals for that matter,

have had to evolve and adapt in an environment

where there was no guarantee to regular access to water

so systems for maintaining a good fluid balance,

even in the dry times, were a necessity.

So to put things simply, yes, you need water to survive

and you need even more to perform at your peak

but your body will tell you how much and when to drink it.

So follow the thirst rule.

When your body tells you you're thirsty,

go and drink something to quench that thirst, very simple.

Now if you really want to double check your hydration,

one easy way to do it is by

checking the color of your urine.

If it's light yellow, then that means

you're hydrated, you're good to go.

Solid yellow or dark yellow means you're dehydrated,

you should probably drink some water.

And blue means you're an escaped government experiment.

Now at least in terms of hydration, the one other thing

you need to survive is a healthy balance of electrolytes.

What are electrolytes?

- It's what they use to make Brawndo!

- In general terms, an electrolyte is any substance

that conducts electricity when mixed with water.

But within the human body, electrolytes

are essentially rocks or minerals.

They do everything from regulating the function

of your nerves and muscles to balancing your blood pressure.

They're also essential for hydrating the body.

Without them, water would have no way

to get into your bloodstream and cells.

It would just pass through you like you were a tube slide.

A really dead tube slide.

Some of the most important electrolytes in your body

include sodium, potassium, calcium, adamantium, magnesium,

and guess what, that's right,

you don't have to meticulously track these either.

As long as you're eating enough

and you follow a relatively balanced diet

that consists of more than just chicken tenders

and Tinder rejections then you get

all the electrolytes you need from your normal meals.

And this means that even if you exercise regularly,

even if you're hitting the gym,

even if you're going for runs or fighting bears,

you have no need for the supposed

electrolyte benefits of sports drinks.

Sure, maybe chugging a quart of Brawndo before a workout

will make you feel more energetic

but that's mostly due to the buttload of sugar that's in it.

And I will remind you that buttload is a technical term.

Okay, so now it's time to talk about the exceptions

because there are always exceptions.

So here's the thing.

For 99% of the people watching this video, the vast majority

of my audience, the thirst rule is all you need to follow.

And honestly, I probably don't even need to talk about

the 0.1%, it's probably gonna kill my YouTube watch time

but I want to be thorough, so who falls into that 0.1%?

First and most importantly, people with certain types

of illnesses are susceptible to dehydration.

For a particularly disgusting example, if you have diarrhea,

you could start losing a lot of fluid really really fast.

And other illnesses can cause rapid dehydration as well

which is why hospitals carry oral rehydration solutions

that are specifically formulated

to rehydrate you as quickly as possible.

So if you're sick and you are,

for lack of a better term, expelling a lot of fluids,

then listen to your doctor when it comes to hydration.

Don't listen to me because while I am from the internet

and I have heard that means I cannot tell any lies,

I'm not a doctor.

The other exception is a very specific group of athletes.

Now as the author Mark Sisson points out in his book,

"The Primal Blueprint", many athletes who train intensely

on a regular basis can often come into training sessions

slightly dehydrated and because they're working so hard,

they're thirst response can't really keep up

and that can lead to decreased performance.

That being said, most athletes tend to drink

a lot of water while they're training.

It's just something that's been

kind of drilled into our heads.

So that isn't really the risk here.

For a specific group of athletes, for marathoners,

for endurance athletes, triathletes, cyclists, people

who are out training for a really long period of time,

the risk is actually hyponatremia, or water intoxication,

which is a dangerous dilution

of the sodium concentration in your bloodstream.

This is a potentially deadly condition

that's caused by overhydration by drinking too much water

which is something that a lot endurance athletes

if they're out running for a long time

or out on the bike for a long time can do unconsciously.

In fact, an observation of the participants

in the 2002 Boston Marathon found that 13% of the runners

tested after the race had hyponatremia.

Now I'm not gonna go too far into this because, like I said,

99% of you are not gonna be at risk for this

and it's really only a factor if you're out training

for a really long period of time.

But if you do want to learn more about this problem,

Tim Noakes' book "Waterlogged" has lots more information

about it and I'm assured many charts and graphs

and data to sink your teeth into.

Alright, so we have all of our science bases covered

and with that, I want to move onto one little

anecdotal problem that I have observed in my own life,

which I'm gonna call flow state dehydration.

So we talked about the thirst rule but here's the thing.

I'm the kind of guy who gets really into the work

that I'm doing, like laser focused, in the zone,

in the flow state and when I'm researching for a video

or I'm editing something, I can work for hours and hours

without eating or drinking sometimes.

Now on occasion, I have noticed that this has resulted

in mild dehydration and I try to fix that.

But more often, when I actually come out of that flow state

and I realize that I'm thirsty, I'll typically want to reach

for something a little more novel and interesting

than plain old water, like coffee or orange juice.

Now as I mentioned in my previous video

about coffee and dehydration,

I don't think there's a problem

with having a single daily cup of coffee

or having a morning glass of orange juice.

But it becomes a problem when I get ultra-focused

on my work, I let my discipline slip

and then I go and drink three lattes

instead of switching to water after the first one.

As a result, I've got a single simple goal

for myself every single day.

I've got this 27-inch stainless steel

water bottle and once per day,

I need to drink this thing in its entirety.

That plus all the coffee and tea and orange juice I drink

keeps me well-hydrated and ensures

that a lot of that hydration is coming from water.

And on a related note, I always make sure

the backpacks I buy have a water bottle holder on the side

otherwise I don't really have a good way

of bringing my water bottle with me when I go work somewhere

and that, again, leads to more

lattes purchased than necessary.

So those couple of little hacks work perfectly for me

but if you do happen to want to track your water intake

for some reason, yes,

there are water tracking apps out there

but a lot of them adhere to that

eight glasses per day standard

which we've kind of refuted in this video

so I don't really feel the need to link to these.

And what I think would be more useful anyway

is to use a more general purpose habit tracker

like Habitica which is my favorite or maybe Momentum

each of which would allow you

to also track other goals in your life.

But to wrap this up, optimal good hydration

can be had by following three simple rules.

Number one, the thirst rule.

When you're thirsty, drink something hydrating.

Number two, make sure you're eating a balanced diet

with plenty of vegetable and fruits

and high quality protein sources

to ensure your body gets all the electrolytes it needs

and you don't turn into that really dead tube slide.

And finally, number three, be vigilant about noticing

when you're starting to replace your water consumption

with a lot of less healthy drinks and when that happens,

take action to change your habits.

That's it, seriously.

Now I will let you be the judge

about how smooth this final product came out

but I will tell you the research that went into this video

is far more complicated than I had initially anticipated

and there are a lot of sources to this.

So if you're curious to learn more or you want to check out

the sources that I used to make this video,

I highly recommend checking out the companion article

that I've written which I'll link in the description

down below or you can find the card on screen right now.

Otherwise, as always, thank you guys so much for watching.

You could subscribe right there

if you want to get notifications

of when I publish new videos

and click right there if you want to get a free copy

of my book on how to earn better grades.

Lastly, you could smash your face into your phone screen

right there to get one additional video on this channel

that is probably the most productive way

that you can smash your face into something

so definitely do that

and I will see you guys in the next video.

For more infomation >> How to Stay Hydrated: Here's Everything You Need to Know - Duration: 10:18.

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Fat cat? Here's how much to feed to lose weight - Duration: 7:17.

Fat cat? Here's how much to feed to lose weight

Does your cat lay around all day, only getting up to eat and visit the litter box? Chances are, hes overweight.

Maybe youve switched to the diet cat food or tried feeding him less, but you might have noticed its not easy to get that weight off.

A new study from the University of Illinois explains what it takes to get kitty to slim down. The intent with this diet was a healthy weight loss: getting rid of fat while maintaining lean mass.

The big question was how much does it take to make cats lose weight, especially lazy neutered males? It turns out you have to keep reducing their food intake because theyre not very active.

It takes a long time, says Kelly Swanson, Kraft Heinz Company Endowed Professor in Human Nutrition in the Department of Animal Sciences and the Division of Nutritional Sciences at U of I.

Swanson and his colleagues wanted to target a safe level of weight loss -- enough to notice a change, but not enough to cause health problems. The risk with rapid weight loss, especially in a cat, is hepatic lipidosis.

The body releases too much fat, and the liver gets bogged down. They cant handle that much, Swanson says.

We targeted a 1.5 percent body weight loss per week, which falls in line with the range (0.5-2 percent per week) suggested by the American Animal Hospital Association..

To achieve that 1.5 percent loss, the researchers had to cut food intake by 20 percent compared to a maintenance diet. But that was only the first reduction.

Swanson and his colleagues found that to achieve continued weight loss, they had to keep cutting intake every week.

Thats a key point. When we go on a diet ourselves, we might lose a lot of weight in the first few weeks and then hit a road block.

Same with these animals. We had to keep going down, but it can be hard to convince a pet owner to do that.

You might get owners to reduce intake from 60 to 50 grams per day, but were telling them they might have to go to 45 or 40 grams.

We got really low, but we were monitoring them so they were healthy, he says. The goal was a healthy body condition score of 5 on a 9-point scale.

An animal with a BCS of 1 is very emaciated, but one with a score of 9 is, as Swanson puts it, like a little blimp. An animal with an ideal BCS of 5 has a little layer of fat on the ribs, but has a tuck at the waist.

As hard as it may be to convince owners to reduce their cats food intake, it might be harder to convince them that their pets are overweight in the first place.

Weve done some clinical studies in dogs showing that misconception. If you have a veterinarian do a BCS assessment of a pet and then have an owner do it, the owner will almost always underestimate the BCS.

Owners need to acknowledge the weight status of their pets. The second thing that needs to change is the owners behavior: getting them to reduce food intake to maintain a healthy BCS.

Food companies recognize that many owners feed too much, so theyre trying to formulate their diets so its easier for the animals to maintain or lose weight even if an owner overfeeds, Swanson says.

The researchers also evaluated changes in the cats fecal microbiota -- or bacteria, fungi, and viruses that inhabit the gut -- during the 18-week study. As the weight came off, some bacterial groups became more abundant, while others showed the opposite pattern.

Swanson thinks the shifts may lead to positive health effects for the cats, such as lower inflammation, but he is waiting for additional results before making that call.

With the idea that they might have a little more pep in their step as they got leaner, the researchers also measured the cats voluntary physical activity during the experiment.

The eight cats in the study, all neutered males, were housed together in a large room for 20 to 22 hours every day, only going back to their individual cages to be fed.

Researchers attached activity monitors to the cats collars to see how often they were running, playing with toys, or climbing the cat towers around the room. Their activity level didnt change much, Swanson says.

Toward the end, they were becoming a little more active, but not statistically. Still, he recommends owners encourage their cats to exercise as much as possible, by playing with them and placing food bowls farther away from favorite resting spots.

The article, Effects of weight loss while feeding a moderate-protein, high-fiber diet on body composition, voluntary physical activity, and fecal microbiota of overweight cats, is published in the American Journal of Veterinary Research.

Co-authors Marissa Pallotto, Maria de Godoy, and Hannah Holscher are from U of I. Co-author Preston Buff is from The Nutro Company. The project was supported in part by The Nutro Company.

For more infomation >> Fat cat? Here's how much to feed to lose weight - Duration: 7:17.

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Ant McPartlin net worth: How much will his divorce from Lisa Armstrong cost him? - Duration: 6:21.

Ant McPartlin net worth: How much will his divorce from Lisa Armstrong cost him?

Ant and Dec are without a doubt one of the most-loved TV duos in the UK.

They have successfully hosted a bunch of tv shows, including Britain's Got Talent, I'm A Celebrity… Get Me Out Of Here! and Ant and Dec's Saturday Night Takeaway for over 20 years.

It is not surprising that the pair have gathered quite a large fortune from their many successful stints.

However, now Ant and his wife of 11 years, Lisa Armstrong, are divorcing, it could be a pricey settlement.

How much is Ant McPartlin worth? Ant's net worth is thought to be a shocking £62 million – the same as his best friend and co-worker Dec.

They have earned their fortune through ITV jobs and lucrative endorsement deals.

The lovable duo signed a deal with ITV in 2007 worth £40 million – which is no doubt where most of his wealth comes from.

The deal was renewed recently for an estimated £30 million – which means the presenters are locked to the channel until 2019.

In 2016 both he and Dec earned a whopping £29.5 million each, and they have won numerous awards for their presenting.

The pair are paid £2.5 million each for their one-month I'm A Celebrity.Get Me Out Of Here stint.

They also own a production company called Mitre – which is worth £10 million.

Mitre co-produces Saturday Night Takeaway, and helps the presenting duo regularly rake in the cash.

Ant and Dec also invest in property – owning properties worth a combined £10 million.

"It's a huge amount but he wants Lisa to be financially and emotionally supported" Source How much will Lisa Armstrong get from the divorce? It has been reported that Lisa, who has been together with Ant for 23 years, could walk away with half of his fortune.

This means the make-up artist would get £31 million from the divorce.

A source told The Sun: "It's a huge amount but he wants Lisa to be financially and emotionally supported.

"He wants things to be amicable and doesn't want a drawn out court battle with Lisa.

"He still views her as a best friend and wants them both to be able to walk away from the marriage positively.

"He is happy to give Lisa 50% in the divorce if that is what is agreed by their lawyers." The pair met in 1994 on the Smash Hits tour, and tied in the knot in 2006 after being together for 12 years.

Shortly after meeting Lisa he achieved his dream of going on Top of The Pops, and since then she became an indispensable backroom partner.

As Ant's career soarer she helped him make valuable decisions and supported him.

After deciding to divorce, her legal team are reportedly advising Lisa to go for half of his £62 million fortune.

This is because the couple were together for so long – and argue she has contributed to his success.

However, some reports claim that the divorce could cost Ant even more than that, and that Lisa could "end up with fives times the touted £31 million settlement".

Divorce experts appear to believe Lisa is entitled to the enormous pay-out.

Cara Nuttall, of Manchester law firm JMW, said: "It seems likely that they will split their money and go separate ways, rather than Lisa having maintenance.

"Given they are still quite young, most people prefer a clean break and a fresh start.

"It would be surprising if Lisa walked away with much less than half their fortune." Reports say this could be a figure closer to £155 million.

A source revealed to The Sun that Lisa has not yet made a move because she is not motivated by money.

The source said: "She has been focusing on getting through the devastating end of her marriage in one piece.

"But she has a very strong legal team behind her.

The argument is Lisa has been pivotal to Ant achieving his fortune so she deserves to see some of his future earnings.".

For more infomation >> Ant McPartlin net worth: How much will his divorce from Lisa Armstrong cost him? - Duration: 6:21.

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How much content do I need to create? - Duration: 6:09.

Hi Rachel Lindteigen, President & Founder of Etched Marketing.

I'm so glad that you've joined us today for marketing tips or Monday's marketing tip

This is a new segment that I'm bringing you. Every Monday

I will jump on here and do a Facebook live where we talk about one marketing tip.

One thing that you can learn in a quick session, I promise that they'll be less than 10 minutes

and it'll give you an actionable item that you can walk away with and implement in your business. Today's marketing Monday

marketing minute

discussion is how frequently do I need to post content?

This is one of the most common questions that I receive from

people. They want to know how often do I need to do video?Hhow frequently do I need to post to my blog?

If I'm doing a podcast what do I need to do? The thing that I always tell people is

consistency is going to be the absolute key here.

In my experience working in SEO and digital marketing for the last 15 years what I've seen is that

consistently publishing great content is more important than anything. I think

that you need to publish once per week.

One blog post, one email

one video or one podcast episode. Whatever it is. I know that you may hear different recommendations.

I know you will hear different recommendations from different people. I know that within the industry we often have told clients

to blog two or three times per week

and there is a

definite correlation between the number of times each week that you post and the number of leads that are generated from a blog.

However the caveat for that is that

if you are doing this on your own or you have a very small team and you really don't have someone who is

dedicated to content creation and you are trying to do it yourself or everybody's trying to write blog posts in addition to what they're doing

you're probably not going to be able to consistently

write, research, optimize and publish two or three posts in a week.

The reason that I think this recommendation applies

to large businesses where have full content teams

but not small businesses, startups, solopreneurs, and entrepreneurs is just that.

The lack of time that you have, there are a finite number of hours in the week, and when you are

working on all the different things, and you have a million responsibilities

content creation can become the item that goes to the bottom of the list. This is something that I hear from clients,

it's something that I hear from friends and relatives who are small business owners.

They struggle with creating content consistently. This is why I say once a week.

I think one post, one podcast episode, one video,

whatever it is once a week, is enough.

For the average small business owner you have to do what you are able to do on a consistent basis.

Google, YouTube

The search engines are going to reward you for

creating

consistent content. You will get further by doing one post a week

than you will if you post two, three, four, or even five days a week for only a few weeks

and then you burn out and you're not able to keep up with that cadence.

That's where you will run into issues. So once a week. That's it. It's pretty simple.

Decide what type content you're going to create. Are you going to blog if so blog once a week?

Are you going to do a Facebook live video show or are you going to post videos

to YouTube once a week? Are you going to do a podcast episode once a week?

It's really simple, one time a week is really what you need to be able to make enough impact

with your content to show your audience that you are producing

consistently so they know they can come back and see you and read your content each week and

to signal to the search engines that you are producing content on an ongoing

basis. It's that that simple to answer the question. How often do I need to blog?

Start with once a week. If you're thinking but Rachel,

I really feel like I want to get to 2 or 3 a week.

I want you to do once a week for at least a quarter and make sure that you can keep up that

schedule and then the next quarter do once a week and in the background

I want you to write that second post and I want you to make sure that for an entire quarter

you are able to consistently create that second post even though you're not posting it yet.

Then you will have a little bit of a backup in case something happens.

You'll have a few in the back that you can pull out if you do ever have an issue when you move to that

twice a week cadence

but

don't jump in it twice a week start with.

Once you decide you want to go further than that, you want to do more than that, then test it.

Don't publish more than once a week until you have consistently written two posts a week for for a full quarter for 12 weeks.

Then you will have

12 backup posts that will be there & available

to you should you ever need them. should you ever run into a crazy week or a vacation or a deadline.

Something where you can't hit that second post that you've promised. Don't start with a whole bunch and

fall apart.

That's it. Hope that you found something quick and easy

here so that you can implement it in your business today.

If you want more marketing tips be sure to follow the channel here or join our Facebook group

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And you can find that it's a linked group right here from the Etched Marketing page. Thanks so much happy Monday