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- In today's video, I'm gonna show you how to create
brand imagery in Canva using styled stock from SC Stockshop.
And I don't just mean in the common-sense way
like slapping text on top of your styled stock imagery,
which is super important and helpful and useful,
but I want to show you how I actually add in shadowing,
how I create pinnable images in a pinch,
and even how I add in my own handwriting
into these images, without even opening Adobe.
Hey guys. Welcome to another episode.
My name is Ashlyn Carter.
I am the calligrapher and copywriter
behind the brand Ashlyn Writes.
I help creative entrepreneurs and women like you
sell more with your words
so you can work from a place of rest, not hustle,
but today we're actually talking about imagery.
Imagery is so, so important when it comes to communicating
your overall marketing and messaging strategy.
Now I am no photographer, as you have probably noticed,
and every single time that I try, and boy, I try,
to take my styled stock imagery
or flat lays here in my office,
they're just not quite that great.
Even when I try to use Lightroom and different hacks,
I'm not a photographer.
It's not my thing, so I have to outsource it.
My favorite resource has been SC Stockshop
for various reasons.
Primarily though, they are huge graphics,
so you can get really tight zooms and crops on them,
which I'm gonna show you when we move
over to the computer to look at this in Canva.
I like that, and I also I like that her whites
are actually really white.
So I have an easier time matching imagery
across different looks and different brand stylings
that I want to show off in my business,
so that's been super helpful for me.
I will link it below if you're interested
in looking at her different items in the shop.
So let's go ahead and hop into the computer.
Before I do that, I do want to say, so I am a calligrapher,
which means I digitize a ton of my artwork,
and I lay out a lot of different invitation suites.
I know Adobe like the back of my hand, but I use Canva
when it comes to a lot of different things in my business,
sheerly because it just moves so much quicker.
It is fast, it is so easy, the files are a lot less bulky
and small, so it takes less time to export them
and use them in other ways.
So yeah, I wanna show you how to use Canva
to create different brand imagery
using your SC Stockshop images.
All right, here we are on the computer.
I'm gonna go ahead and pop open Canva.
Viola, here it is.
Now I was pretty tempted to go ahead and hop in here
and clean up my account for you, but I thought,
let's just show you the whole shebang.
It's like hot mess express in here.
I'm sure there are fantastic organization videos out there
on the internets about sorting all of this using foldering.
I'm gonna be honest, I just find things
a heck of a lot faster if I just pop in here.
So the first thing I want to show you
is just how to create a digital mock-up with your images.
So we're just gonna pop over here.
I have my templates already laid out.
This is what we use for Pinterest primarily.
So, yep. Gang's all here.
Okay, and let's just say I want to make an image
that had the background be one of my styled stock images,
and I want to show off a document on an iPad.
So I'm just gonna go ahead and clear this out
so we have like a fresh space to work on.
I also like in Canva, you can set up
your brand colors, your document colors, and your fonts.
If you're not familiar with Canva,
I would get familiar with it.
It's just fabulous.
So let's go ahead and add in a background image.
Over here, these are all the different folders
for imagery that we have in Canva,
not just anything that we have over in the dropbox.
We kind of import in here the things that we typically use
to work in Canva.
So let's just pick an image.
I like this guy.
I'm gonna make it big and scoot it way over
because I want to show off, let's say,
I want to show off a download that I have
that I want people to grab.
So I love being able to have mock-ups.
Now one of the things that you need to watch for is size.
You know, that looks like a little teacup next to,
that looks a little bit better, next to this iPad.
So one thing you do just want to always make sure
that your size is on point.
So there, boom, good to go.
Now let's add in an image.
I do have an entire folder just with random images
that we've used for opt-ins,
which I've found pretty helpful when I do this.
Tweak it a little bit. Pull it over here.
I'll speedbar off on that.
There, that's better.
All right, now one thing I want to show you
and this is kind of far on the side
And I'm not really sure how I came up
with this or if I saw this somewhere.
I'm gonna be honest, I have no idea.
But I've been doing it and I really like it.
And it's called The Triangle Trick.
So, do the Triangle Trick.
It just makes things look a little more real.
You pop over to Elements, open up Shapes,
and grab this triangle guy, where is he there?
That's not the one I like. What is this?
Who did well in geometry growing up?
Isosceles, maybe? Whatever.
Dye him white and I'm gonna pop it over here.
(soft mumbling)
Well that's probably good enough.
Nope, it's definitely not, but okay.
And the trick is
to do a little bit of this action.
Okay so all I did there was go over
to the Transparency of it and pull it way down.
And there's not really a magic number.
It just kind of depends on what this image is
and everything all together but that just
makes things look a little more real.
So there you have it, the Triangle Trick.
And you can also use that so let's say...
And the beauty of the Style Stock too...
Let me interrupt myself for a moment,
is say I wanted to sub this out for something else.
Let's pick...
let's do this one.
You know I could do something like this.
See if I can cover those up.
Well actually I can so
You would want to shrink that down.
See how that works?
And I'm gonna obviously want to pull this over.
You get what I'm saying.
You can pop in and out of the print images
until you find the look that you want.
I did not edit this professionally.
So that would be how you do an iPad
or a iPhone or any kind of small portable object.
Well let's say you want to use one of Shay's
desktop images, then you can still do
that Triangle Trick that I just taught you.
I would add in like a screen shot back here.
Delete this madness and you would
just do the similar effect.
You get what I'm saying. Alright?
So that is how you do a digital mock-up.
Maybe you want to use that for your client magazines
or your shop product's downloads that are digital.
Anything like that, that's how you're gonna show that off.
But let's say that you want to
show something that's like a hard copy.
So how do you do that?
Well, you don't use the Triangle Trick,
you use something else.
So let's pick another pretty image.
Here we go. This guy can work.
This is a shop item, so move that.
Again, making sure sizing, stance to paper ratio,
looking kind of on point, so we'll go with that.
And then instead of the Triangle Trick
over here you're gonna use The Rectangle Trick.
Not as great a literation, still fantastic.
So you'll find this square.
This time I'm gonna make it gray.
The beauty is that you want to make it
about the same size as the paper
that you're trying to mimic.
And then you just want to send it back.
So you can go over to Arrange.
You can also click on the image and do that.
And so match it a little better.
And I'm gonna use my arrow keys to get it just precise.
I don't want it too much...
Yeah, that looks pretty good.
So let me see if I can grab it again
and you bring, again, the Transparency down.
So let's see if that looks good.
Yeah, not bad.
I would probably even make it actually
even more transparent.
So I'm gonna pause here and remind you
that this is how you create those killer
Pinterest graphics that get tons
and tons of re-pins and downloads
because you're showing off an opt-in
or a freebie or just an shop item
that is tangible instead of just digital
and that can be really helpful.
So let's say one other way you can use this,
I've kind of showed her off in a Pinterest format,
but one thing that, as a copywriter,
I always wanna tell people that
it's so very important to communicate
what you do visually alongside your words, right?
Copy dictates design but at the same time
it's the image that kind of hooks somebody.
So let's say that you want to
demonstrate part of your client process.
Maybe that, right after they start
working with you, they get your
welcome magazine and ah how great that is.
So, one way that you can show that
is hopping over to...
maybe I want a square-size image on my website.
So, I'm gonna go ahead and pick an image from this shop.
I like this one from the collaboration that
she did with, again, sweet Meagan.
Okay. That looks pretty good.
So this is gonna be for some website imagery
to illustrate my client process.
So what I'm gonna do to kind of grab
those images of our client magazine
is just do a quick screen-shot.
So, let's do that.
(camera shutter sound)
So this (mumbling) uploading the screen shots.
Here we go. So, shrink it down.
Make sure the size is ish (mumbling).
Again, always tilt and this guy.
And now I need these (mumbling) pages
to match up in size so...
There we go. Alright.
Page 2 of our client magazine.
Just gonna give it a little bit of tilt.
That may be too much but I want
some of the text to show because
I'm gonna arrange this to the back.
Okay. There we go.
The Rectangle Trick will come into play here.
(soft computer beeps)
I would go with that. That looks a little more real life.
I'm gonna probably pop one behind this guy, too,
just to give it a little more depth and texture.
And that is how it's done.
Go to take a picture of my handwriting.
I pop over to an app called Union.
(whispering)
See, I do this all the time. Alright.
For the background we want to hit blank.
That's a good enough size, so I'm gonna click yes.
Pop over to foreground.
This is where I wanna pull in this guy
and make him pretty big.
Yep. That works.
And mask. So I clicked the erase option.
Let me show you that one more time.
See of these 3 options, I clicked Erase
then had the Magic Wand selected
and I'm just gonna go in and clear out all this
little riff-raff that's running around in here.
Let's get that guy and...
Alright, that's good enough. Okay.
So, yeah. We're pretty much ready.
So, now I'm just gonna export it
and I save it to my camera roll and
I drop it into any kind of app
where I can share it with my computer.
So say you want to make a quick
social media image with the handwriting
that I just showed you how to use.
We'll pop over, Social Squares is
SC's Stockshop's social media-sized images.
So these are a lot smaller than
those big 'ol guys that you can use
and do that really tight zoom crop on.
But let's just say we need a quick image
for something to post on social media.
Let's see, I want this one and I'll go
through the checkout process really quickly.
Okay, I'm just gonna download it. Great.
I'm gonna zoom this in, open. Sweet.
Like I showed you earlier, let's just do a
social media-sized image.
Perfect, that's what we want.
I'll pull over...
this...boom. Perfect.
And now that I've imported that
handwriting picture I had, we have that.
Perfect. Okay and that's uploading and great.
And it already has that transparent background
which is exactly what we wanted
which is why I love the Union App.
So see, if you can pull this in, there it is. Perfect.
Yeah, there you go.
That is exactly how it is done.
That is how I use SC Stockshop images in Canva
to create different brand imagery for my business.
If you like this video, give it a thumbs up
and I'll be back next week with
an all new video to help you out.
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