News on Youtube Oct 27 2017

Closed Caption by YouTube Hey my friend this is OLA coming to you live from myEmpirePRO studios on this edition

we're gonna be talking about how much should I spend on internet marketing

stay tuned

hey what's going on this is all coming to you live for my publisher in this

edition I review ideal internet and digital marketing spend how much is

should you be spending this topic is really more about resource money

management more than anything else just so you know it's mobile resource

management more than anything else and our resources are fundamentally time

money and I'd like to had a third one usually and that's your skills your

skills level okay because even if you're hiring people to do stuff for you

it's oh you're always in a better place when you have some skills you know some

skills as opposed to say no I don't need to know then you get robbed right so so

yeah we're gonna be talking about resource management but with respect to

how much should you be spending on internet marketing and of course in

response to a question from one of our viewers so the question goes hey hola

after six months of running from fear and deliberation with my marketing team

oh right market team I've decided to dive into internet and the YouTube

marketing congratulations to you it's not leaked okay trust me internet

marketing is still very much in its in factory face okay I mean only you only

started in 1995 so it's very very young and the the whole thing called internet

social media is still trying to figure itself out okay so it's early okay so

congratulations to you I've chosen to start with Facebook they roll out to

YouTube later and I'm also committing to content marketing but I also want to

have a budget that leads me to my question that leads me to my question

well here's what I'm gonna say with regards to starting with Facebook or

YouTube Facebook first then YouTube I want to suggest you start with YouTube

okay I'm honest just that you start pushing content on

YouTube and and I suggest that you do it on a on a regular a periodical basis

consistent okay the key to key things okay when it comes to content marketing

it's good content good content and inconsistency okay and everything else

especially on YouTube everything else tend to fall in place if you have good

content and consistency now good content is content that people want okay

and the best way I like to do that is to reverse engineer it okay cuz that's data

on keyword planner tools on auto suggestion like any time you start

typing something into YouTube's search box or Google search box you know it

starts suggesting what people are searching for right and with regards to

your industry or profession you know what people will be searching for you

can start from that and you can press ENTER and then also at the bottom of it

to suggest additional related keywords that people already searching for and

you want to create content around those topic okay you create good content the

answer people's questions you provide solution any form of information to

people's problems help people solve problems right and then and then you

publish that on the internet okay on YouTube specifically I prefer I prefer

the method of starting with you to my start pushing content on a regular

consistent and periodical basis I like daily as you can see I do daily

at this point right now it varies depending on where I am in the business

but right now at this point I'm doing five days a week of content creation and

publishing and do that on this channel right now I like daily and at the very

minimum you want to do at least once a week you can do once a month but just

understand that the more spaced out it is the higher the risk of losing

consistency okay consistency is it's the second in mouth you know the second

biggest factor in getting the audience to start paying attention and start

ranking your videos as suggested videos as a search result on YouTube and we

start doing that you build a brand so when people find your information on the

Facebook ads and they decide to Google your name as

we'll okay and they decide to Google if there are reviews out there about your

brand and your business they can find your videos and then that builds trust

okay because people do business with you if they know like and trust you okay so

you have trust equity in the marketplace you can control that by how much content

you publish into the marketplace okay now I noticed there was one store in

this local area that I noticed the other day has only two reviews on YouTube and

those reviews were pretty bad and this is supposed to be in business in the

local area people do live reviews but my my thing is I'm gonna leave I'm gonna

publish much more content that people leave review that's the key thing okay

we want to be publishing content at the speed that's higher then people are

leaving reviews because people have bad taste in their mouth for whatever reason

that may not even be your fault maybe you have an associate in the office in

the store and they were nasty something happened something beyond the control

and the attitudes we fired a long long long time ago but you still have this

bad review on your own your thing on the internet the only way to drown that out

is when you publish content that actually helped people give people tips

with regards to what you do with regard to your product in your services give

people tips that can help help them improve on getting more result with your

product your services or something related to that and you become what that

means that you become the expert in the marketplace not because you call

yourself an expert like a clown but because you're actually an expert that's

helping them because when you also teach and you share this kind of you publish

so when you teach this is saying that when you teach you learn twice okay new

ideas come up new ways of building your business comes up and you just become

better not on top of the fact that you have all this content that's going viral

all over the place but you become better at what you do then an average person

because an average person is not gonna publish content does that make sense so

I'm gonna suggest to you that you lead with to youtube and then have at least

ten videos out there before you start throwing ads all over the place so when

people do your name or Google your brand they can find some videos that will help

you build your trust equity in their eyes

okay because again people do business with people they know like a trust all

right so it goes

that leads me to my question so I didn't want answer the question yet how much

should I be spending on Antenna market with respect to my desired revenue

Thanks I look forward to your answer good so I already answered half of it

okay if you're publishing content your dollars will go a lot further your

marketing dollars will go a lot further and creating results for you then if

you're not publishing content and that should make sense to you because think

about it okay people you have three people saying your product and your

buying and you know two of them are buying as compared to you need ten

people before you find one buyer that right there it can be a result of you

having trust in the marketplace okay so you expose your business your

presentation you're still presentation to ten people one person buys all you

has posed it to every three out of every three two people buy okay that means

that that's ten people you would have had at least six buyers does that make

sense it's just better your marketing dollars goes a lot further your return

on investment is you know the difference is just clear that's as a direct result

of of publishing content and having really fundamentally haven't trust

equity that's healthy in the marketplace and when I say marketplace today that's

the Internet okay so you want to be publishing on a

rather so it goes back to what I said earlier you want to start publishing on

a regular basis on the Internet okay what are you publishing find out the

pain the questions and the problems of your ideal customers they have if they

don't have those three things you're in the wrong business okay there must be

some kind of pain some problems okay some questions that people have and what

you want to do is you want to provide the answers you want provide pleasure

information about pleasure information about solution you want to provide

answers okay and you want do that on a regular basis and I prefer daily if you

don't have the time maybe your business is booming already weekly it's okay but

publish something and your name will start when people google your name

you're on name your brand your personal branding

your brand name your product name these are the videos that pop up and then it

pops up what you provided more value think about it most you can get to a

point that most of your customers would be food I have seen videos upon videos

on videos and they all of sudden decide like you know what this guy knows what I

was talking about this lady knows what she's talking about I'm gonna do

business with her and then you decide to buy

that's not magical it's because you've helped them so many times with the stuff

you create once and it continues to work for you that's the beauty about

publishing online you do it once it continues to work for you consist to put

money in your pocket okay so this is an activity a marketing activity in your

business that you cannot afford to Ma to not be taken advantage of and that would

determine and predict how much you should be spending on internet marketing

really in reality you should have a percentage that you should be spending

on internet marketing personally I think a hundred percent of your marketing

budget should be going to what's internal marketing okay so that's your

answer right there but when I say that that's with respect to hopefully you're

also going after organic traffic that means people that Google information

people that are watching related videos and it just pounds on the bounce on your

video or they've seen your ad and you decide to Google your name and they see

you stalk him and giving more information away completely for free it

just increases your trust equity in the marketplace and if you do it on a

regular basis it's a sign that you show up every day and loyalty comes from

showing up every day consistency it's also it leads directly back to I can

trust him I can trust her I can trust this brand because you show up every day

that that's fundamentally trust right there okay that makes sense so if you

want to learn more about how you should be spending your money the right way and

how I like to do it when it comes to internet marketing you see the link on

the screen all that talks calm slash mast slash mastermind oh la tu x.com

slash mastermind you want to go through that link okay you type it into your

browser and go there reserve a seat on my free master class but as soon as you

register I have some PDFs for you to download right away

as a free gift so make sure you go ahead and reserve that it's absolutely free

and it's a two hundred ninety seven dollars value so go ahead and take

advantage of that now give me a thumbs up okay because I'm

sure you like this video click share to share with your circle of influence they

will love to hear this what I just shared in this video and share your

thoughts on your comments right below this video and don't forget to subscribe

to the channel to continue to be notified every time I release a new

video like this on a daily basis and hopefully you've been enlightened and

educated and I will see you on the next one and peace

For more infomation >> Digital Marketing - How Much Should I Spend on Internet Marketing? - Duration: 11:46.

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How To Look After Your Hot Water Bottle - Duration: 2:05.

We all know that hot water bottles can be great ways to keep you warm and also help

ease those aches and pains.

However, we may not all be so familiar with how best to look after them so that they can

last for years.

Here are my five quick tips.

Tip #1: never use boiling water and avoid domestic tap water.

Boiling water may cause burns or damage the seams, and tap water contains impurities which

may cause degrade the rubber.

Instead we recommend boiling water first to remove impurities and then waiting until the

water has cooled to a safe temperature – often after 15 minutes.

Tip #2.

When finished using remember to empty the water contents from your hot water bottle

as water left inside may contain impurities that can degrade the hot water bottle.

Tip #3.

Don't leave hot water bottles out as small children and pets such as dogs may start chewing

it which could not only damage or degrade the hot water bottle but could also pose a

choking risk.

Tip #4.

When not in use remove the stopper and store the hot water bottle away from direct sources

of heat or sunlight.

A cupboard, drawer or wardrobe is ideal but avoid airing cupboards, boiler cupboards or

heat sources such as radiators.

Also avoid putting anything on top.

Continued fluctuations in temperature can adversely affect the bottle.

Tip #5.

Only buy top quality hot water bottles which meet the relevant safety standards, for instance,

British Safety Standards which is an internationally-recognised standard.

This should be evidenced by a symbol on your bottle which looks like a daisy.

So that's it –my 5 quick tips for looking after your hot water bottle to ensure that

it lasts a long time.

Remember to check out our website at hotwaterbottleshop.co.uk for more products and tips.

For more infomation >> How To Look After Your Hot Water Bottle - Duration: 2:05.

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How Much Would Legendary Footballers Cost In Today's Market - Duration: 5:10.

How Much Would Legendary Footballers Cost In Today's Market

Back in the summer everyone had their tipping point in the transfer window, the games gone because player X cost £y million.

Before inflation and the blowing up of prices players obviously went for much less but how much would they have gone for?.

You may be aware, probably because Ive mentioned it in over a million articles, but Neymar went to PSG for £198 million in the summer.

That fee made what was already an expensive transfer window go astronomical.

The Neymar deal meant that the largest fee ever paid for a player jumped from €100 million to over €200 million and sent everyone into a frenzy of spending.

No transfer at the moment is likely to get near that but the spending isnt going to end any time soon.

Of course when life was black and white footballers only cost a load of balls and some training cones but what if the past came to the future?.

The lads at giffgaff worked out how much a player would be worth now based on their statistics from yesteryear and compared with similar players of today.

So Pele gets compared to Neymar for example:.

Pele- £351 million.

Got to be honest this one seems like a stretch but the Brazilian striker is one of the best players of all time.

The fact hed scored 515 times by the age of 25 makes him worth more than Neymar.

The fact all his goals were in Brazil probably means this wouldnt quite be the case,.

Johan Cruyff - £242 million.

For the purposes of this exercise the Dutch master has been compared to Arsenals Alexandre Lacazette, yeah that seems harsh on the Gunner.

His goals by age of 26 and two Ballon dOrs make him worth so much which is fair but why Lacazette?.

Oliver Khan- £13 million.

Right so there maybe a huge flaw in giffgaffs calculations here, no offence guys the work is great but.Khan is being compared to Jordan Pickford and because he has less clean sheets than the Englishman at the same age hes worth so much less, not buying it.

But Khan at that price is a snip.

George Best- £157 million.

Another one where we feel sorry for the modern player.

Best is compared to Gylfi Sigurdsson.

One is one of the greatest players ever to have graced the earth, the other is Icelands best ever player and the man whose transfer fee annoyed people than anyone elses.

Paolo Maldini- £111 million.

Based on his beautiful looks alone this seems fair.

Hes compared to Kyle Walker but in fairness to the former Spurs man Maldini would be worth this no matter what the comparison.

Diego Maradona- £94 million.

In the Ronaldo or Messi of a bygone era debate the fact that Maradona comes in at such a lesser price to Peles will be cause for lots of argument.

Romelu Lukaku if anyone cares.

So it seems the players of back in the day were all better at their age and worth more than the modern equivalents.

For more infomation >> How Much Would Legendary Footballers Cost In Today's Market - Duration: 5:10.

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Want to know exactly how much money I make? - Duration: 3:05.

Recently a number of cities and states have passed laws that ban employers from

asking candidates for their salary history as part of the employment

screening and interviewing process. At the same time a new study on millennial

pay found that young workers are four times more likely than baby boomers to

talk with their co-workers about the specifics of their salary, raises and

promotions. In both instances the moves are intended to address wage gaps

between equally qualified candidates. Fifty-four years after the United States

passed the Equal Pay Act, female workers still earn an average of 79 cents for

every dollar earned by their male colleagues. By removing current pay as a

benchmark in new hiring decisions or encouraging co-workers to provide

specific benchmark information to their friends on the job, advocates hope that

disparities will be eliminated. Yet I wonder if asking about someone's current

salary it's necessary in either situation. As a hiring manager I'm less

interested in knowing what someone has made historically as I am in knowing

what their current wage requirement is going to be to take the job. Even in the

hiring of salespeople who routinely provide w-2s as evidence

of their past success, I'm most interested in knowing what compensation

it's going to take to get that person to join my team. If I can afford it

I'm willing to meet the demand at even the high end of my range. But I also know

that if the person's on-the-job performance doesn't live up to

heightened expectations we're going to be having a very difficult conversation

around their continued employment sooner than we might have otherwise. Within the

workplace I can also understand why workers might be interested in knowing

how their pay stacks up to that of a peer. Yet as a leader I also know that there

are some employees who may have skills that justify higher pay which aren't as

visible to others or who may be paid as a result of legacy decisions that the

company no longer wants to repeat - and which they're actively trying to reverse.

So simply knowing that there's a disparity in pay doesn't tell the whole

story and it's bound to create jealousy and conflict over what is often a very

minor gap. This is not to say that there's no place where wage

information is important to discuss. Last year LinkedIn launched a salary tool

which provides workers with salary benchmarks that are based on the

anonymously-shared data from its membership. This tool, and others like it

can provide invaluable information for determining what someone should be

asking for in the salary negotiation process. Similarly, high performing

organizations have identified salary bands that identify the high and low end

of the appropriate compensation range for each of their jobs and they use this

information in ongoing conversations with employees around promotions and

career paths. Yet I'm curious to hear your views. I've created a posting

on LinkedIn where I'd love to hear your experiences with conversations around

compensation in your own career. So head on over to the site and let me know if

there's been value in having these sorts of conversations or if they've caused

more harm than good for you personally. Thanks in advance for your thoughts

For more infomation >> Want to know exactly how much money I make? - Duration: 3:05.

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Bar Design Ideas and Tips - How To Design An Arcade Bar - Duration: 4:22.

Hey, Rick Uzubell again from Cabaret Design Group, talking today about

Bar Design Ideas And Tips - 'How To Design An Arcade Bar.' Coming up!

At any point in this video, please check-out the affiliate links, including the equipment

and gift ideas, and if you're new here, definitely subscribe!

How do you design an arcade bar? Discover how marketing and material selection form the core of the

design concepts that can separate your bar from the competition. Stay tuned!

People are always asking what are the best ideas and tips for designing a bar.

Several months ago, another soon-to-be client asked the same question for an

arcade bar he was planning in Reno, Nevada. Honestly, we had never designed such a

project, but the truth is there's a universal approach that works with most

successful bar design projects we've seen: any successful bar design project

is rooted in a strong marketing identity. To me, all well-designed commercial bars

have a common thread: they appear to be strongly-branded. The next time you're in

a stylish commercial bar, make note of the decor. Every component within the bar

appears with consistent branding. This includes the bar itself, the menus,

signage, etc. A very good case study would be Buffalo Wild Wings, which also

includes the company website, building exterior and interior, as shown in these

photos. In our example, our client made a sage choice when he decided to hire a

professional marketing firm to set his corporate identity.

In fact, at the time of our meeting, our client was actually in the process of

evaluating the many options his marketing professionals had laid-out for him.

To be honest, this process can be overwhelming -- as good marketing people

will commonly lay-out many great ideas. A few of the ideas he was weighing are

shown in these photos. I was extended the privilege of being asked to assist with

my recommendation. It was obvious to me that the ultimate branding selection

should tie strongly with the materials we were intending to use for the bar finishes.

Fortunately, we had a very good experience with a company whose

offerings seemed like a natural fit for the project at hand.

Lumi-Graf, a Canadian manufacturer of fine decorative resin panels, has a wide

selection of products that seemed appropriate.

In fact, Lumi-Graf offers so many patterns and colors that it can be

challenging at times to select the right one. After reviewing dozens of ideas, I

found what appeared to be the match for our project, as seen in these photos.

I arranged to have our client's artwork sent to Lumi-Graf so we could evaluate

real-life samples, and here's what we got: a bull's-eye! Everyone was very excited --

the client, the marketing people and myself. The next goal was to lay-out the

ideas onto the bar and the back bar designs, as seen in this plan.

For the countertop and bar footrest design, we chose architectural metal --

stainless steel by Rigidized Metals Corporation in Buffalo, New York.

And here we are today, with photos of the finished bar. Everyone felt like we'd hit a

home run, and I agree. But it all took teamwork: an owner with a strong

commitment and a very good marketing firm. We all think Press Start will enjoy

a great deal success. A special thanks to our client, John Simpson, for including us

in this project, and a special shout-out to Matt McIver

of Lexalt & McIver, whose link is provided below.