News on Youtube Dec 23 2018

 Arsenal have discovered it will take a massive 80 million euros to secure the services of Nicolas Pepe from Lille in January

 The Gunners seem to be keen on the 23-year-old who has turned heads with his performances in France this season where has scored 12 goals and provided five assists so far

 That's second only to Kylian Mbappe of PSG and that form has alerted Arsenal to his presence, with Unai Emery seemingly intent on signing the Ivory Coast international come January

 But he may have spit out his cornflakes on discovering just how much the club would have to part with in order to sign Pepe, with Lille Chief Luis Campos setting his value at €80million

 That's twice the €40million figure that had been branded about recently, but French publication L'Equipe have recently claimed that Pepe will be available in January, so Arsenal may have some negotiating room with that figure

 Speaking about Pepe to Telefoot on Sunday morning, Campos set out the value for the youngster, saying: "€80million

But [any club] will also have to convince the player."  Arsenal need attacking reinforcements this January and Emery is a fan of Pepe having seen him first hand when he was manager of PSG last season, although the figure of €80million suggest Lille will want to do anything they can to get the most for one of their most exciting players

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For more infomation >> Arsenal discover how much it will cost to sign Pepe - Duration: 2:16.

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How Much Do SMS Keywords Cost? - Duration: 2:50.

I'm Derek Johnson with tatango.com, and I'm answering the question, "How much

do SMS keywords cost?"

So, first off, what is an SMS keyword?

An SMS keyword is a word that is text to a short code.

A short code is a five- to six-digit phone number, usually to interact or join an SMS

marketing campaign.

For example, if you're a local pizza place, you would maybe have the keyword "pizza",

and people would text "pizza" to 1-2-3-4-5, which is the short code to opt in to receive

your pizza promotions and coupons.

Pretty simple.

So, when people ask us here at Tatango, "How much do SMS short codes…sorry, SMS keywords

cost?"

usually, that means they've been talking to a provider that offers a shared short code.

A shared short code is a short code that's used by many different brands, all using the

same phone number, so thousands or tens of thousands of different brands using the same

phone number.

When that happens, though, to distinguish each usage of, you know, on the short code,

you have to use different keywords.

And if you have tens of thousands of different businesses using the same phone number short

code, then you have to divvy up the keywords and make them hard to get.

And hard to get, you've gotta charge for them because you don't want people just

claiming every single word under the sun for free because then the new businesses that

come on the shared short code aren't gonna have availability for themselves, so they

can't find a word that's available.

So, you'll usually see a shared short code provider will charge something like $15 or

$25 per keyword to use the short code.

We, at Tatango, only sell dedicated short codes.

If you're on a dedicated short code, you don't have to pay per keyword because it's

your own phone number, it's your own short code.

You have access to all of the words at any time.

You can claim them, not claim them, have a catch-all if you want, so just whatever they

text in, you can respond with.

I mean, it's a much more flexible solution.

So, usually, when I see people or hear people talk about the cost of an SMS keyword, that's

because they're looking at a shared short code, because the short code owner has to

divvy up and make the keywords.

He has to charge for them because, if he didn't, then everybody will take all the words available.

Dedicated short code, on the other hand, it's completely free to use as many keywords as

you want.

So, hopefully, that answered the question for those people that are asking, "How much

is an SMS keyword?"