Hi, I'm Bruce Clay, and this is the Ask Us Anything Series. After discovering that
each link on my page dilutes my PageRank transfer, I am starting to re-evaluate how
my footer and header navigation bar is set up. At the moment, my header and
footer nav amount to over 50 links each on each page. That is not including other
links in the body. How many links is too many on a single page? Well, I don't think
there's an upper limit. At one point, Google said try not to have more than
100 links on a page. I think that was because it's easier to put up a 100 link
limit than to explain how PageRank really works. In our particular case, we
try to minimize the number of destinations on any one given page. We
also believe that if you have too many links, many of them are probably to
grandchildren, not to your children, and that many of them don't convert. If
there's a reason to have a link, go ahead and link to it. You don't want to
dilute your PageRank transfer any more than you need to and you certainly do
not want to end up giving your important PageRank to pages that don't make money
for you. So, minimize them whenever you can, link only to the pages that matter.
Now, you are correct, the navigation is only part of your web page and in many
cases we see sites where the drop-down navigation is just every single possible
thing that they sell. They think that it's a usability issue to make it easy
for people to get the pages that don't make money for you. Well, it is, it's a
usability thing, but it doesn't make money for you and I think that the
reason you have an e-commerce site is typically to make money. Our view is you
minimize the navigation when you go to that
sub-page, then you can link to your children, make it a clear hierarchy. The footer
links - you could use them to balance out your linking, but there's many things in
your footer that you don't perhaps really want to give PageRank to, so pay
attention, don't link arbitrarily to things in the footer, link within the
body. The most important link in the body, by the way, is your breadcrumb. I know
you're going to find that interesting but your breadcrumb is your hierarchy
and Google relies on that to understand what is going on. One more comment, if you
link to a sitemap, an HTML sitemap, Google uses the entries in the sitemap to
identify what you believe are your more important pages and that sitemap is
almost as important as your main navigation in identifying to the search
engine what your important pages really are. Hope that helps.
Google recommends having less than 100 links on each page, but this seems to be an arbitrary number in our opinion.
Try to link within the body of the page and the most important link is the breadcrumb.
We recommend you minimize the amount of links and navigation and create a clear hierarchy on your site.
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